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Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life …
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business…
Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tend…
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than eve…

Copywriting and COVID19

Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music. Lockdown with memberships, communities, courses, lau…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Kate Toon & Belinda Weaver, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.