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Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Presentadores:
Frecuencia de actualización:
every 42 days
Duración media del audio:
41 minutes
Entrevistas a invitados
Inglés
Estados Unidos
111 episodios
desde 11 de marzo de 2017
episodic
ÚLTIMO EPISODIO 🔗
In this episode of Higher Voltage, Katherine Primus, Vice President of Marketing and Communications at Holy Family University, joins host Kevin Tyler to discuss why "nostalgia is not a strategy" when it comes to defending the value of higher education. From transitioning your team from an internal …
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EPISODIOS ANTERIORES 🔗
In a special summer episode of Higher Voltage, Volt General Manager Louis Miller joins host Kevin Tyler to share the vision for Volt’s next chapter. From narrowing content to serving the marketers "in the trenches" to why higher ed needs a little more "punk rock," Miller breaks down how Volt is ev…
In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is inside the box. From breaking out of the "sea of s…
In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham Pizza Shop activation at NACAC. What looked like a creative stunt was actually a calculated move to build brand awareness,…
In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery platforms change how prospective students find information, institutions must ret…
On this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the connected college. From silo-busting strategy to integrating career development into the academic experience, Felix shares an evidence-based playbook for aligning…
HBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clark of 3 Enrollment about record-breaking male enrollment, intentional digital marketing, and how data, capacity planning, and student-centered systems are shapi…
In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to communicate the value of research in higher education amidst federal funding cut…
Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack long-term trust trends, the role of partisanship, and what higher ed leaders should take away from the data.
Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect inst…
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