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Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for…
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and ch…
In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather …
“We need this to go viral” sounds like a clear request. In higher education marketing, though, it can point to several very different goals. Does the institution need greater brand awareness? More engagement from prospective students? More qualified leads? A newsworthy moment? Or does someone simpl…

Should Colleges Be on Snapchat?

Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, em…
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