EP415: How to Get Your E-Commerce Brand Cited by AI | Brett Farmiloe

Reddit citations dropped over 80 percent overnight. Your AI visibility strategy just broke. Brett Farmiloe, founder of Featured, joins Neil Twa on The High Voltage Business Builders Podcast to explain why earned media is the only durable path to getting your e-commerce brand cited by AI search engines. Most sellers are still chasing short-term hacks like LinkedIn posts that get cited for 24 hours then vanish. That is not a strategy. That is noise. Brett breaks down how to turn your business data into stories journalists actually want to share, and how to build brand authority that survives platform shifts. He covers the 2,500 publishers and 65,000 journalists in the Featured network, and why AI engines are moving from keyword matching to persona-based recommendations. If you want to know how to get your e-commerce brand cited by AI, this is the conversation. You will learn three concrete ways to improve your operation: first, how to identify where your ideal customer profile actually consumes information so you can show up there consistently. Second, how to systemize earned media so it is not a one-off press release but a weekly reinforcement of your product value. Third, how to prepare for the shift from Reddit and Google to AI-native discovery, where Walmart and OpenAI deals are already changing the game. This is not theory. Brett has run three brands and a marketing agency for 15 years. He knows what works and what fails. Listen now because the window for easy AI citations is closing. The next step is to audit your current media presence and see if you are actually being cited or just guessing. That is the only way to know if your strategy is real.
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