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You think you have one hundred units for peak season. You do not. You have one hundred units split between two channels that might share the same warehouse. That is the trap. TikTok Shop vs Amazon FBA is not just a channel choice. It is an inventory survival test. Most sellers treat their FBA stock…
Amazon FBA inventory planning is where your holiday cash lives or dies. It is not your ship date. It is your arrival date at Amazon. Two different dates. One broken plan. A restock that misses Black Friday or Cyber Monday is not a bad product. It is a timing error. When we bought one business, we f…
Amazon Ads Q4 is where your budget either builds your brand or burns it down. Most sellers throw money at the account and hope, like leaving the faucet running while they shower. Amazon tells you plainly that negative targeting helps you exclude the keywords, products, or brands you do not want yo…
Amazon FBA storage fees already jumped for Q4, and if you missed it, the higher bill is running right now. On October 1st, standard size storage went from $0.78 to $2.40 per cubic foot. Oversize went from $0.56 to $1.40. Then on October 15th, the holiday peak fulfillment fee kicked in, and it runs …
Amazon Lightning Deals can look like a win and still leak your full price sales. A Seller Central forum post lays out the fee structure: one hundred dollars upfront per promotion, plus one and a half percent of promotional sales, capped at five thousand dollars. But the fee is not the whole cost. A…
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