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In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.
For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.
Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.
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Estados Unidos
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In this episode:
Are your buyers pushing back harder than ever on pricing and affordability? Are your sales slowing down because buyers—and sometimes even your team—are too afraid to take the first step? If so, you’re not alone. In today’s market, affordability isn’t just a financial hurdle—it’s a…
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