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Thanks to technologies like WebGL, mobile UA teams now have powerful tools for building incredibly interactive and playable ads that take what is possible to an entirely new level. While many of us have embraced this trend, there still remains one huge problem. TIME. Producing playable/interactive …
With the rise of in-game steering in the US, many publishers are left wondering: What actually works, and what is even allowed? While most studios keep their steering strategies close to their chest, there’s a massive opportunity for those who can navigate the "crawl, walk, run" approach to D2C. If…
There are few moments in an industry's history where a trend or emerging technology introduces a step function that unlocks an entirely new level of growth. With the rise of D2C and other web based experiences, game publishers are experiencing a rare opportunity to increase profits and establish be…
Are you wondering what it takes to deliver an exceptional experience for your players when it comes to payments and D2C, but don't know where to start? In this episode, we interview payments veteran Lindsay Walker about her thoughts around what it takes to build a global payment offering that play…
You didn’t build a game studio to become an expert in global tax law. But as more publishers move from marketplaces to direct-to-consumer (D2C) web shops, the burden of tax compliance shifts from Apple and Google directly to you. In this episode, we sit down with Rachel Harding, Senior Director of …
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