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Middle-blocker volleyball athlete at Troy University, Caitlin Coops, has turned her love of fashion modeling into one NIL deal after another. Caitlin is in the zone with business opportunities, and it shows. She's a great example of why college athletes can catch the attention of brands before they’ve got hundreds of thousands of social media followers. Caitlin opens up on being misunderstood by audiences, tips to engage with brands, knowing your own brand and what you bring to the table, dealing with haters, and ways student athletes can position themselves to make sure it’s not over after graduation. https://linktr.ee/caitlin.coops
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University of Kentucky track and field star, and Team USA member, Masai Russell has secured valuable NIL deals, including a new partnership with Spring and Linktree. She shares how that deal went down, how she makes sure she’s got time for brand building and also school and athletic obligations, ad…
The Hockey Guys are a popular group of student hockey players who make content for people of all different walks of life to consume, showing what happens on and off the ice. Three members, David Kaplan, Austin Friesen, and Will Blake, reveal how with more than a million followers on TikTok, a popul…
Ryan Detert (CEO at Influential, the world's largest influencer marketing company) and Anthony Zaccaria (Co-founder/Chief Commercial Officer at Linktree) offer a look at InfluentialU, which is leading the charge to help NCAA athletes monetize name, image and likeness. They share powerful insights o…
Bre Socker has concluded a storied student athlete career in field hockey by making the most of the opportunities offered by NIL in her final semester. She shares how she reached out to brands and why the relationships she’s developed over time led to deals, why knowledge is power in determining pr…
To get a brand’s attention and succeed with that brand, a student athlete's video content is key. Eric Jacks, Chief Strategy Officer for Collab (big deal digital talent network and entertainment studio with a mission to “help creators win at life”), opens up about what catches the eye of agencies …
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