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What if the guest you're pricing around doesn't exist? Across tens of thousands of guest reviews, nobody has ever complained about paying too little. What shows up is that something felt too expensive. That is a verdict on value, and cutting the price will not fix it. In this takeaway, I break down…
What if the reason nobody is walking through your door has nothing to do with what's on the plate? Ed Harris won Chopped, spent five years at Buddakan, then left the kitchen entirely to raise his kids and build a business from home. Today he consults for hotel groups, develops spice lines for other…
What if the reason you gave away a piece of your restaurant is a myth you never bothered to test? Most operators believe banks will not touch a restaurant, so they go straight to investors, credit cards, or whatever money is easiest to reach. Ami Kassar has placed over a billion dollars in small bu…
What if your loyalty program is the reason your guests feel nothing? Punch cards and points reward a transaction. Guests want to belong to something, and a free appetizer on the tenth visit gives them nothing to belong to. In this takeaway, I break down how one restaurant scrapped a 3,000-member re…
What if you have to go deeper into the day to day before you can ever get out of it? Brianna Keefe spent her entire first year inside one store, open to close, writing the systems by hand and training every person who walked through the door. That year is the reason she can now be nowhere near the …
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