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David Ogilvie, the father of advertising, believed that deep knowledge and relentless research were key to excellence in any Craft. He advised becoming the best informed person in your field. There’s zero excuse today to not being an authority in your craft. The information is readily available. You just have to go after it.
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George Lucas struggled with writing Star Wars. So he gave himself a non-negotiable regarding the work. His structure, though not making writing easy, removed the daily decision-making process. Establish a daily routine with a specific time, place, and goal to reduce stress and increase productivity.
A morning commitment, like Anthony Bourdain‘s Brazilian, jujutsu training, can influence nighttime decisions by providing a reason to protect the next day. This “morning anchor” removes the need for constant self negotiation and willpower, making it easier to resist temptations later in the day.
John Wooden, the legendary basketball coach, believed that a successful day started the night before. He prioritized rest in preparation, exemplified by his practice of taking his team to a motel before games. This evening, routine, or bookend, helps reduce stress and sets up a productive tomorrow.
Structure is crucial for navigating difficult times. Neurosurgeon Dr. Lee Warren, who experienced profound grief, emphasizes the importance of building systems and routines to maintain stability insanity during challenging seasons.
Stress is most damaging when you feel powerless. Psychologist Jay Weiss’s experiments with rats demonstrated that control, even if it doesn’t eliminate stress, can mitigate it’s negative effects. The manage stress, identify and utilize the aspects of your day where you have control, such as your mo…
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