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In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth. We differentiate programs from promotions, and we look at ways to design and implement sales programs for international customers.
Inglés
Estados Unidos
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Buscar episodios anteriores de Export Advisors.
OTROS EPISODIOS EN ESTE PODCAST
We examine the two most common approaches to managing international distribution channels, and look at the pros and cons of each.
We examine two human resources approaches to staffing an international sales department and look at the pros and cons of each.
How does your product get from Point A to Point Z and who pays for what along the way? We’ll talk about Incoterms and the role of an international freight forwarder.
We look at the various forms of international payment that your customers will use to purchase from your company.
We examine two approaches to structuring an international sales department and look at the pros and cons of each.
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