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Are you a night owl? This week, Ted and Lou chat nightlife ecosystems and how they are adapting in line with shifting social habits and attitudes. Identifying the best tactics that are tempting audiences out during more challenging economic times.

Pubs: Double Down or Diversify

Ted & Dave talk about pubs - and what they have to do to stay relevant in an ever-changing landscape starting with the important question: "What exactly is a pub?"
Ted & Lou talk cocktails! Whether you prefer to enjoy a cocktail or two at the bar, you're behind it mixing them, or maybe you own the place - this episode has something for you. From trending flavour profiles, to cocktails at home and in retail, we cover all the bases. What's your dr…

Barbie: A Lesson

There is a LOT of hype around the Barbie movie right now, so we couldn't NOT talk about it. That being said - we're more focused on the marketing, and what we can learn from the development of the Barbie brand. What does it take to create truly engaging experiences and bring a brand back …
This week Ted & Dave get together to discuss the power of new-to-market concepts (and how much fun it is to create them!) We chat through overcoming the challenge of dated concepts, filling gaps in your wider brand portfolio and when to let go & move on to something new!
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