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Marie Wilcox, VP of Marketing at Binalyze, has built a marketing engine powered by AI agents—what she calls Nova Bots—that has fundamentally changed her go-to-market motion. Moving from a traditional SDR model to agentic workflows trained on intent data and personalised content, she has achieved MQ…
End users now expect access to all data, all systems, all the time. That simple demand is forcing automation vendors to rethink everything about how they build software. For an industry built on hardware, the shift is fundamental: software has become the key differentiator, the interface customers …
"Efficiency truly is a race to the bottom. If everybody has a hundred times the same capability, it no longer becomes a differentiator." Nikki Barua, CEO and co-founder of FlipWork. Tim Bond speaks with Nikki Barua, CEO and co-founder of FlipWork, about why companies are pouring money into AI techn…
Why do successful marketing teams suddenly lose their pipeline? Philippe Ruttens, fractional CMO with 30 years of experience, reveals it's not about tools or tactics. It's about failing to align with commercial reality. Philippe challenges the "AI first" narrative, arguing that revenue marketing mu…
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