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PTI East Roundup

This episode was recorded live at the IDEA Personal Trainer Institute East, Alexandria, Virginia. Fitness entrepreneurs, personal trainers, directors and studio owners in attendance share how they use the information they learn to help grow their respective businesses. Included is a full-length int…

Sergeant Ken Weichert

There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct a…

Developing a Plan For Success

There are a very few jobs where it is possible to have a rewarding career making half-naked people sweaty and the position of group fitness instructor is one of them. One of the great things about being a group fitness instructor is that you get out of it what you put into it, the fitness industry …
Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, dur…
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