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In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial CEO SleepOut, they examine successes, missteps and the reputational stakes for companies. A thoughtful, candid guide to aligning purpose, action and communication.
Inglés
Estados Unidos
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