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The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do.
You can listen to the podcasts below or subscribe anywhere you listen to podcasts.
You can listen to the podcasts below or subscribe anywhere you listen to podcasts.
Frecuencia de actualización:
weekly
Duración media del audio:
16 minutes
Inglés
Estados Unidos
35 episodios
desde 3 de julio de 2019
episodic
ÚLTIMO EPISODIO 🔗
<p>In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an …
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EPISODIOS ANTERIORES 🔗
<p>In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is work…
<p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down …
<p>In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called <a href="http://www.futureparty.com/" target="_blank">The Future Party</a>. </p>&l…
<p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should tak…
<p>In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-…
<p>In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social. &…
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull. </p><p>In this episode of Demystifying Data Chris talks with David on what they saw and…
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull. </p><p>In this episode of Demystifying Data Chris talks with David about the interesting take-awa…
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference. </p><p>This episode of Demystifying Data is a review of the key…
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