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What does alcohol's 200-year regulatory rollercoaster tell us about cannabis beverages today? UC Santa Barbara historian Lisa Jacobson, author of Intoxicating Pleasures, walks through prohibition's failure, the unintended consequences of legal loopholes, and a counterintuitive fact: post-repeal enf…
Bart Watson, President and CEO of the Brewers Association, joins Ian Dominguez to translate thirty-plus years of craft beer's regulatory experience into a working playbook for the cannabinoid beverage category. The conversation moves from the coalition mechanics that made the Craft Beverage Moderni…
Jason Dayton and David O'Neill built Trail Magic out of a college senior project. Their hard cider company became one of the first THC beverage brands in Minnesota, launched in nineteen days flat when the law changed in 2022. They survived COVID, added pickleball courts, expanded to sixty-plus whol…
Dave Infante and Kate Bernot are two of the sharpest reporters on the adult beverage beat. Between them, they've done more to dismantle the "sober Gen Z" narrative than anyone in trade media. In this episode, we sit down together to talk about what's actually happening to alcohol demand, and what i…
What happens after legalization? In our prior episode, UC Santa Barbara historian Lisa Jacobson walked through alcohol prohibition's failure and how post-repeal enforcement proved more restrictive than prohibition itself. This follow-up brings Jacobson back alongside Paul Weaver, who leads cannabis…
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