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Send us a text At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind.They cover:  Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification frameworks. (Originally discussed in the BANT an…
Send us a text Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. They dive into:  Why establishing a digital footprint ahead of going outbound is important The value of offer…
Send us a text Having all worked together on Dropbox for Business, Tido, Alex, and Peter share a special bond and respect for building the foundational elements of enterprise sales at Dropbox when it was still seen as a consumer brand.  Now, as founder and CEO of Koala (getkoala.com), Tido shares h…
Send us a text Waseem Daher (Ex-Dropbox and Founder of Pilot.com) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales journey. They discuss:• The importance of founders being involved in closing a startup's first customers• How to think th…
Send us a text Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. They dive into: What makes a bad-fit lead?  How do you qualify for fit and what questions can you ask to get clarity around this? When are some examples you may continue working with non-IC…
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