WEBVTT
00:00:05.200 --> 00:00:05.919
Hi Casma.
00:00:06.080 --> 00:00:06.799
Hi Casma.
00:00:06.959 --> 00:00:07.120
Hi.
00:00:07.280 --> 00:00:07.360
Hi.
00:00:07.599 --> 00:00:09.279
It's so nice to be in uh the library.
00:00:09.519 --> 00:00:10.240
The library, yeah.
00:00:10.560 --> 00:00:11.279
Uh the pumpkin plan.
00:00:11.599 --> 00:00:12.640
Have you read the Pumpkin Plan?
00:00:12.880 --> 00:00:12.960
No.
00:00:13.439 --> 00:00:13.679
No?
00:00:13.919 --> 00:00:14.080
No?
00:00:14.240 --> 00:00:14.800
It's a good book.
00:00:15.039 --> 00:00:15.279
Is it?
00:00:15.599 --> 00:00:15.759
Yeah.
00:00:15.919 --> 00:00:16.320
What's it about?
00:00:16.719 --> 00:00:26.000
It's uh it's uh about that uh the strategy for uh for these uh competitions where you uh grow the biggest pumpkin.
00:00:26.559 --> 00:00:30.640
Yeah, always the strategy for that is that you plant uh tons of seeds.
00:00:31.760 --> 00:00:36.719
And then as you start identifying which pumpkin is gonna be the biggest, you cut off the small ones.
00:00:37.039 --> 00:00:37.280
Yeah.
00:00:37.600 --> 00:00:39.679
And they take that strategy and apply to a business.
00:00:40.240 --> 00:00:44.799
So figure out which of the clients are building and then cut the smaller one off.
00:00:46.079 --> 00:00:46.320
Okay.
00:00:48.079 --> 00:00:55.280
Because uh a small client is gonna be taking just as much nutrition nutrition as the big one.
00:00:55.439 --> 00:00:55.759
Yeah.
00:00:56.320 --> 00:00:59.920
But uh you're reaping more benefits from the big one than from the small one.
00:01:00.320 --> 00:01:00.560
Okay.
00:01:00.799 --> 00:01:08.079
That was a very simple uh and high-level uh introduction to the book, so now you don't have to read it.
00:01:08.319 --> 00:01:13.760
It sounded a bit like uh LinkedIn post with like I hit my foot on the tabletop.
00:01:14.000 --> 00:01:16.400
This is what I learned about B2B business.
00:01:16.879 --> 00:01:20.719
Uh that could very very much have been that.
00:01:22.799 --> 00:01:23.840
It's a great strategy.
00:01:24.000 --> 00:01:41.599
I have one question though, and uh it's maybe a bit too much to dip into this, but it's like does this mean that then you collect all the biggest customers and then you kind of scrape the whole field and then you plant a lot of seeds again and find a big like is a process that starts over, or do you just stick with those customers?
00:01:41.920 --> 00:01:56.319
No, I think it's uh it's about figuring out out of your current customers who are your big pumpkins and then figure out how can I improve the service for them?
00:01:56.560 --> 00:02:02.400
Yeah, what is it exactly that they need, and then go find replicas of that company.
00:02:02.640 --> 00:02:03.200
Okay, right.
00:02:03.840 --> 00:02:08.000
So instead of planting seeds, you just you find the copies of that company.
00:02:08.159 --> 00:02:08.400
Okay.
00:02:09.120 --> 00:02:12.479
Who knew that pumpkins would tell us the way to grow a business?
00:02:12.560 --> 00:02:13.599
Yeah, that's crazy.
00:02:13.840 --> 00:02:14.000
Okay.
00:02:14.479 --> 00:02:16.080
Um what are we gonna be talking about?
00:02:16.319 --> 00:02:22.560
Yeah, we uh we ended the other episode slightly on uh not slightly, we ended the other episode with uh a few comments on Summit.
00:02:23.280 --> 00:02:32.800
Yeah, and um so I thought it would probably be good just to dedicate one episode, 10-15 minutes at Dover Summit.
00:02:33.120 --> 00:02:39.919
Summit 2026 uh Las Vegas in Las Vegas, yes, yes, because there's also what's called London Summit.
00:02:40.080 --> 00:02:45.439
Yes, it's not the London Summit as it was in the old days for the old old guys here, right?
00:02:45.599 --> 00:02:46.000
Yeah, yeah, yeah.
00:02:46.400 --> 00:02:47.759
Um it's just a one-day event.
00:02:47.919 --> 00:02:54.479
Yeah, the old London Summit was like the same style as it was uh a little brother for the Las Vegas one.
00:02:54.639 --> 00:02:55.199
Yeah, yeah, yeah, yeah.
00:02:55.360 --> 00:02:55.599
Right?
00:02:55.759 --> 00:02:58.800
Okay, um the new one is just a one-day event.
00:02:59.120 --> 00:02:59.680
Yeah.
00:03:00.000 --> 00:03:00.560
In London.
00:03:00.879 --> 00:03:01.599
In London, yeah.
00:03:01.919 --> 00:03:03.599
7th of July, yeah.
00:03:03.759 --> 00:03:12.560
Which is adjusted to uh the UK summer vacation, not the Nordics, no no no exactly or the countries around them.
00:03:12.800 --> 00:03:13.120
Okay.
00:03:14.000 --> 00:03:15.360
But uh Las Vegas?
00:03:15.840 --> 00:03:16.479
Las Vegas.
00:03:16.960 --> 00:03:19.919
Uh Acutix is going to Las Vegas.
00:03:20.000 --> 00:03:21.199
Uh Les Vegas well to Summit.
00:03:21.919 --> 00:03:24.080
We're visiting uh Adobe Summit in Las Vegas.
00:03:24.240 --> 00:03:24.639
Yeah.
00:03:24.800 --> 00:03:26.879
Um for a couple of reasons.
00:03:27.439 --> 00:03:28.560
How many are you going?
00:03:29.039 --> 00:03:30.719
We are six.
00:03:31.039 --> 00:03:31.520
Six?
00:03:31.680 --> 00:03:32.159
Yes.
00:03:33.360 --> 00:03:34.000
That's a lot.
00:03:34.240 --> 00:03:34.479
Yeah.
00:03:34.719 --> 00:03:37.439
Well we actually not a cheap trip, is it?
00:03:37.759 --> 00:03:38.639
No, it's not.
00:03:39.120 --> 00:03:41.199
But we do have a lot of customers in the US.
00:03:42.000 --> 00:03:51.520
Um so uh and also like we're we're doing um New York in September, and we're doing Summit here in April.
00:03:51.680 --> 00:03:55.919
So we kind of have the Adobe customers, a lot of them are visiting Summit.
00:03:56.159 --> 00:04:01.199
Yeah, uh so we can meet up with them there, like also at bulk, which is awesome.
00:04:01.360 --> 00:04:09.120
And they meet each other and there's a lot of inspiration in terms of of uh of data and shared data language and all these things that they share.
00:04:09.199 --> 00:04:13.120
And then in London we go more um with the Google customers.
00:04:13.280 --> 00:04:17.920
But actually, this year in Summit, uh Google is hosting a big convention at the same time.
00:04:18.160 --> 00:04:20.240
Oh at the next door venue.
00:04:20.399 --> 00:04:21.839
Um oh in Vegas as well.
00:04:22.079 --> 00:04:23.519
In Vegas at the exact same time.
00:04:23.680 --> 00:04:26.319
So there's a great opportunity to gather a lot of people.
00:04:26.480 --> 00:04:30.639
So like one of the reasons we're going is is to events at the same time.
00:04:30.959 --> 00:04:31.680
Probably not.
00:04:32.240 --> 00:04:49.600
Probably not, but uh our focus is definitely Adobe and meeting all our customers coming there, uh, which is always super interesting to talk to them and just to catch up on an like you know, when you're like in different countries, it it becomes very work-related and very practical often.
00:04:49.839 --> 00:04:55.920
Uh, of course, we talk, but then when we get to sit down and then just discuss things in detail, that really makes a difference.
00:04:56.079 --> 00:04:56.399
Yeah.
00:04:56.560 --> 00:05:16.720
Um, we will have um uh one of our founders, Casper, um, who is uh who's currently the CEO being there and has the deepest technical knowledge so we can actually dig into some topics for larger enterprises on how they can standardize their data in a good way, uh, with inspiration from how others have done it.
00:05:16.959 --> 00:05:21.040
And and I guess just being in person as well is changing the dynamics, right?
00:05:21.439 --> 00:05:26.480
I mean, I I can see that with our our clients as well, where we are mainly on teams.
00:05:26.639 --> 00:05:30.399
Yeah, then as soon as we meet up in person, it's it's a completely different dynamic.
00:05:30.560 --> 00:05:35.040
Yeah, better conversations, there's more follow-up questions, and yes, yeah.
00:05:35.519 --> 00:05:44.639
We do have like we want to go visit our customers um face to face as much as we can, and it's a strategy that we are uh uh scaling on, actually.
00:05:44.720 --> 00:05:49.279
Uh it's like putting more efforts into because it it works really well.
00:05:49.600 --> 00:05:54.480
Um but overall events, I think like it's event season kicking off.
00:05:54.720 --> 00:05:57.600
So so obviously Adobe Summit will also be part of this.
00:05:57.759 --> 00:06:07.920
I have the entire team in uh London today um doing uh the FP Live, which is uh financial uh marketing event, okay, which is super interesting.
00:06:08.160 --> 00:06:14.480
And then we are kicking off um our Christmas present this year, it was a bit different.
00:06:14.639 --> 00:06:20.560
So instead of printing new stuff and sending it out, which is always a special situation.
00:06:20.720 --> 00:06:26.879
Actually, I think this is a like it could be an episode on its own, like creating Christmas presents and stuff like this for clients.
00:06:27.199 --> 00:06:28.240
For clients, yeah.
00:06:28.480 --> 00:06:43.439
Um, but we decided to give away time so all our clients could um could uh put a name down of an organization that they felt could need some help in digital marketing and get a like free hours in this.
00:06:43.600 --> 00:06:50.959
So the team is actually visit visiting uh Groundswell in London, which is a home uh homeless uh organization, okay.
00:06:51.199 --> 00:06:53.920
Preventing uh like working against people being homeless.
00:06:54.000 --> 00:06:54.319
Yeah.
00:06:54.560 --> 00:06:57.600
Um, so so work the entire team is working there as well.
00:06:57.759 --> 00:07:01.120
So going to events and doing some of these things, which makes me extremely proud.
00:07:01.199 --> 00:07:02.240
Like, I think that's it's genius.
00:07:02.560 --> 00:07:03.600
That's a fantastic idea.
00:07:03.680 --> 00:07:03.920
Yeah.
00:07:04.079 --> 00:07:08.800
So one of your clients nominated one of our clients nominated this organization.
00:07:08.959 --> 00:07:15.839
So hey, they could probably need some help in getting evaluated how they go to digital marketing and do these things.
00:07:16.079 --> 00:07:23.040
And to be honest, our sales team has signed up to uh during the summer fundraising, go put in hours and picking up phones as well.
00:07:23.199 --> 00:07:25.279
Which I think is nice, super cool.
00:07:25.519 --> 00:07:28.399
Yeah, that's so that that was a sidetrack.
00:07:28.560 --> 00:07:38.560
But like for for us, event season kicking off, we really want to meet people face to face and we want to do some of these things that we really it gives back on a completely different level.
00:07:38.720 --> 00:07:51.759
Yeah, but obviously going to events, we want to talk to new customers, we want to talk to to potential uh leads and all these things, and that's why we want to bring the people in there who've been working on the projects, yeah, like yourself, right?
00:07:51.839 --> 00:07:58.720
Uh, so so they can talk to experienced people who can talk about the strategic strategic side of doing this.
00:07:58.800 --> 00:07:59.120
Yeah.
00:07:59.279 --> 00:08:09.519
Um, and then of course we want to get people on stage, which we have on most events, but Adobe it's not not one of them because it's it's a bit bit more uh it's a bigger setup in that in that way.
00:08:10.079 --> 00:08:11.680
So we try to do things around it.
00:08:11.920 --> 00:08:12.959
Okay, nice.
00:08:13.519 --> 00:08:15.759
We uh we're going through four people.
00:08:15.920 --> 00:08:16.240
Yeah.
00:08:16.399 --> 00:08:16.720
Yeah.
00:08:17.279 --> 00:08:25.279
Um Summit in US has not really been an event that we previously have been focusing a lot on.
00:08:25.519 --> 00:08:25.839
No.
00:08:26.319 --> 00:08:30.720
Previous years we've been sending uh one or two two people.
00:08:31.439 --> 00:08:33.519
Uh last year it was me and Jonas.
00:08:33.919 --> 00:08:47.360
Um uh this year we're gonna be four, uh, which is due to that there are more EMIA clients who's gonna be attending the US Summit because there's no EMEA version of it anymore.
00:08:47.600 --> 00:08:48.080
No, no, no.
00:08:48.159 --> 00:08:48.320
Right.
00:08:48.399 --> 00:08:48.559
Yeah.
00:08:48.720 --> 00:08:52.480
We talked about that there's a London Summit, but it's it's not it's not Summit Summit.
00:08:52.799 --> 00:08:53.279
Not the same.
00:08:53.440 --> 00:08:54.000
No, no.
00:08:54.240 --> 00:09:03.279
Um so there are more EMEA clients attending in um in the US, and that's why it also makes sense for us to um to go.
00:09:03.519 --> 00:09:16.240
Surely uh it's also an opportunity for uh being former Adobe employee to network with some former colleagues, um having a good relationship with the product team, the product marketing team over there.
00:09:16.480 --> 00:09:16.960
Exactly.
00:09:17.120 --> 00:09:22.240
Um that makes a lot of sense because like those conversations are the pure gold.
00:09:22.399 --> 00:09:30.559
Yeah, like I really enjoy talking, like there's so many good people at Adobe that really opens up the field when we have these conversations, yeah.
00:09:30.720 --> 00:09:43.120
When you have these conversations in a different way than following the and and having met people in person and just being uh you know constantly checking in with them makes it so much easier for them to reply to an email if you suddenly need any support of any kind.
00:09:43.279 --> 00:09:43.759
Yeah, right.
00:09:43.919 --> 00:09:44.320
I agree.
00:09:44.559 --> 00:09:46.960
So um so that's the that's the primary thing.
00:09:47.039 --> 00:09:51.279
Uh last year I didn't really attend any uh sessions.
00:09:51.440 --> 00:09:51.759
No.
00:09:52.159 --> 00:09:54.399
Uh it's not the sessions that we attend for.
00:09:54.559 --> 00:09:54.879
No.
00:09:55.120 --> 00:09:58.639
Um we have uh clients, several clients attending.
00:09:58.720 --> 00:09:58.879
Yeah.
00:09:59.039 --> 00:10:07.440
So we're gonna be tagging along with them to see what sessions that they're attending on, and and just so that we can have a conversation around, you know, if there's anything that applies to them.
00:10:07.519 --> 00:10:09.679
Yeah, we know exactly what they've been seeing.
00:10:09.840 --> 00:10:21.120
I know from my you know my time at Adobe uh when Summit in London was, uh sometimes a client would phone me up and say, Hey, I saw this at Summit, and you would have no idea what they see, right?
00:10:21.360 --> 00:10:23.519
So we want to avoid that by actually attending the sessions.
00:10:23.600 --> 00:10:25.360
But yeah, that makes sense.
00:10:25.519 --> 00:10:29.519
Like to be honest, that's uh that's the approach that we're taking as well.
00:10:29.759 --> 00:10:31.840
The market is is moving so fast.
00:10:32.000 --> 00:10:36.080
So we want to be like every one of us is gonna be at the sessions this year.
00:10:36.240 --> 00:10:36.720
Yeah.
00:10:37.279 --> 00:10:53.440
Selected sessions and figuring out where's the market moving, what is the response, how is not so much from a tech side or from the data side, but more like what what is the things that's passing, yeah, and that people are looking into finding uh really interesting, right?
00:10:53.600 --> 00:10:53.919
Yeah.
00:10:54.240 --> 00:11:03.120
And then obviously, uh even though you know no plans of attending specific sessions besides you know with some clients, but then uh sneaks, a classic one.
00:11:03.279 --> 00:11:04.159
Yeah, always good.
00:11:04.320 --> 00:11:06.240
Uh that was hilarious last year.
00:11:06.480 --> 00:11:09.200
Yeah, can you just put a few words to to what sneaks?
00:11:09.600 --> 00:11:19.440
Uh yeah, sneaks is uh Adobe showing um things that they've been working on, features uh where they showcase them, it may not end up in the product.
00:11:19.519 --> 00:11:35.120
Um it may end up in the product, but but just showcasing putting out a bus and putting out a bus and they have um a famous person typically attending, yeah, who then give some comments on you know what they think of the features.
00:11:35.279 --> 00:11:35.600
Yeah, yeah.
00:11:36.000 --> 00:11:39.840
And I can't remember his name from last year.
00:11:40.080 --> 00:11:46.240
But is it was the guy from Hangover and it's the guy from Hangover who jumped out of a taxi naked from the trunk, right?
00:11:47.120 --> 00:11:52.639
Um the Asian guy uh who is he I think he's he's a doctor.
00:11:53.039 --> 00:11:53.519
Yes.
00:11:53.919 --> 00:12:00.480
I think he he's he has the education of a doctor, but it's not using it, but he's a comedian.
00:12:00.639 --> 00:12:03.120
And and that what hit that was hilarious.
00:12:03.279 --> 00:12:08.639
So if if somebody hasn't seen it, go watch the uh this year.
00:12:08.879 --> 00:12:16.960
Who knows I saw an email about it, but I can't I can't remember from I should have prepared better for no, but it's usually it's usually uh big names, so it's like yeah.
00:12:17.200 --> 00:12:17.360
Okay.
00:12:17.840 --> 00:12:18.960
Um nice.
00:12:19.360 --> 00:12:27.600
But but but then generally summit is uh for those who haven't attended before, obviously the sessions, it's like full day stuff going on.
00:12:27.679 --> 00:12:28.159
Yeah.
00:12:28.320 --> 00:12:39.279
Um then there is events in the evening, uh different partners, uh who's you know, booking up a bar or uh arranging stuff.
00:12:39.519 --> 00:12:45.279
Um I I have to be honest, uh stuff like this is draining me.
00:12:45.440 --> 00:12:45.679
Yeah.
00:12:46.720 --> 00:12:48.240
Planning or going to it?
00:12:48.559 --> 00:12:49.360
Going to it, yeah.
00:12:49.519 --> 00:12:50.000
Honestly.
00:12:50.159 --> 00:12:55.759
Uh I'm I'm not I don't consider consider myself an extrovert as such.
00:12:55.919 --> 00:12:56.080
No.
00:12:56.399 --> 00:13:05.679
I heard a term which is empivert, is where you are, you know, you can switch between your in introvertness and your extrovertness.
00:13:06.240 --> 00:13:07.679
So now there's new terms.
00:13:07.759 --> 00:13:11.600
So there's a level of there's something in between where you adjust depending on where you are.
00:13:11.759 --> 00:13:12.559
I buy into that.
00:13:12.799 --> 00:13:17.120
Um and and that fits pretty well to me after I read about it, right?
00:13:17.279 --> 00:13:17.840
Yeah, yeah.
00:13:18.080 --> 00:13:22.720
I if I could, I prefer be standing in the corner and just looking at people instead of networking.
00:13:22.879 --> 00:13:24.480
Yeah, then but I know I have to do it.
00:13:24.799 --> 00:13:26.879
It's a long way to go to to stand in the corner.
00:13:27.120 --> 00:13:27.519
Yeah.
00:13:27.679 --> 00:13:30.879
Uh there's uh that corner is far away.
00:13:31.519 --> 00:13:35.600
Um but I can, you know, if I have to.
00:13:35.759 --> 00:13:36.240
Yeah, yeah.
00:13:36.480 --> 00:13:38.000
But it's really draining me.
00:13:38.159 --> 00:13:43.200
So typically in the evenings, I'm just gonna be headed to my hotel and recharge.
00:13:43.440 --> 00:13:44.399
Recharge, exactly.
00:13:44.559 --> 00:13:45.200
That's fair.
00:13:45.440 --> 00:13:47.840
Um either in the hotel or by a poker table.
00:13:48.000 --> 00:13:48.240
Yeah.
00:13:48.399 --> 00:13:49.600
One of those two things.
00:13:50.399 --> 00:13:51.679
Okay, okay.
00:13:52.000 --> 00:13:52.960
I get ya.
00:13:53.360 --> 00:13:54.080
That's nice.
00:13:54.240 --> 00:13:57.679
Um I think I think that's uh super interesting.
00:13:57.919 --> 00:14:01.840
Um I I totally mirror that, like uh in in some way.
00:14:02.000 --> 00:14:06.240
Uh the events at evening though, is like that drives me a lot.
00:14:06.399 --> 00:14:07.039
I really like that.
00:14:07.120 --> 00:14:07.200
Yeah.
00:14:07.360 --> 00:14:10.000
Unlike the conversations that we are having.
00:14:11.360 --> 00:14:12.879
It's a bit more loose.
00:14:13.120 --> 00:14:17.919
I think like when it becomes like a step away from the business, we talk way better about business.
00:14:18.080 --> 00:14:18.320
Yeah.
00:14:18.559 --> 00:14:19.759
If it makes sense.
00:14:20.000 --> 00:14:22.399
Um but like a week at Summit.
00:14:22.799 --> 00:14:25.759
But typically those events are really difficult to talk at as well, right?
00:14:25.840 --> 00:14:29.279
There's loud music and obviously, obviously.
00:14:29.360 --> 00:14:29.600
Yeah.
00:14:29.840 --> 00:14:40.080
But that but that's what I like about Summit in Vegas is the combination of those two because I really feel that's a good match, and it's it's like it it takes a lot, yeah.
00:14:40.240 --> 00:14:53.360
But it's both the professional and technical conversations, and it's also the the professional in a less professional setting conversations where you can uh have a beer or play a game of darts or whatever it is over there, yeah.
00:14:53.440 --> 00:14:55.120
Um, which is it's super cool.
00:14:55.360 --> 00:15:00.399
And then one last thing I really like about the the summit is the swag game.
00:15:00.720 --> 00:15:08.960
I I was just about to say that the the the sessions I typically prioritize are the sessions with uh giveaways.
00:15:09.120 --> 00:15:09.600
Yeah.
00:15:09.919 --> 00:15:11.039
But I think that's great.
00:15:11.120 --> 00:15:13.440
I mean I love good swag.
00:15:13.679 --> 00:15:18.000
Like yeah, I spend too much time in my head thinking about all these things.
00:15:18.240 --> 00:15:24.159
Uh so a place like Summit is often where we can show off our own and see what others are doing.
00:15:24.240 --> 00:15:32.960
Yeah, uh, there's the 90% of standard B2B swag that's just plain boring, yeah, and then there's the 10% that you bring back home, right?
00:15:33.120 --> 00:15:33.519
Yeah.
00:15:33.679 --> 00:15:36.639
Um I think you had a stand a couple of years ago, right?
00:15:37.200 --> 00:15:39.679
And you had these uh Lego figures.
00:15:40.000 --> 00:15:41.200
You could build your own Lego, yeah.
00:15:41.440 --> 00:15:42.960
You could build yourself in Lego, yeah.
00:15:43.200 --> 00:15:44.639
I thought that was a fantastic idea.
00:15:44.799 --> 00:15:46.799
Yeah, that was very fun and good conversations too.
00:15:46.879 --> 00:15:48.320
Yeah, so we can recommend that.
00:15:48.639 --> 00:15:54.639
It seems like your I wasn't attending, Jonas was attending, and he said like your stand had the most visitors to it.
00:15:54.879 --> 00:15:57.360
Yeah, there were so many, and it was really good conversations.
00:15:57.600 --> 00:16:05.279
So we had like the Legos, we had the uh glowing LED glasses, which are also a hit in Las Vegas all the time.
00:16:05.600 --> 00:16:08.720
Uh it's weird, but it it works really well.
00:16:08.879 --> 00:16:14.320
Uh, then we have our tote bags, uh, Data is my superpower, which has been really popular there.
00:16:14.799 --> 00:16:16.960
Uh and this year we are bringing something new.
00:16:17.120 --> 00:16:17.279
Okay.
00:16:18.879 --> 00:16:20.240
Can you give a sneak peek?
00:16:20.480 --> 00:16:21.440
Yeah, I I can.
00:16:21.600 --> 00:16:26.080
Yeah, we are actually um we see a lot of the marketing executives over there.
00:16:26.159 --> 00:16:30.240
Uh, like when we come and we're kind of jet lagged, we want to get up in the morning and do something.
00:16:30.320 --> 00:16:34.320
So we've decided uh we have great athletes on our our team.
00:16:34.399 --> 00:16:37.039
So uh doing um Monday morning running club.
00:16:37.279 --> 00:16:46.639
Um and one of the things that we tested with our customers a few years back is like proper running socks, data hero running socks at prime quality.
00:16:46.879 --> 00:16:51.759
So uh so we got we got a new batch design and we'll bring them to Summit.
00:16:52.240 --> 00:16:52.720
Nice.
00:16:52.960 --> 00:16:56.000
So if you're interested, then uh come join the running club.
00:16:56.159 --> 00:16:58.399
Um what time on the Monday?
00:16:58.639 --> 00:16:59.519
Uh 7 a.m.
00:16:59.759 --> 00:17:00.159
7 a.m.
00:17:00.480 --> 00:17:01.120
Monday morning.
00:17:01.360 --> 00:17:02.320
Where do you go, Run?
00:17:02.399 --> 00:17:05.039
Just down the strip or might be the strip, red rocks.
00:17:05.119 --> 00:17:14.640
We we're gonna figure it out, but it's gonna be a 5k run to just keep it live, but just get out there and it's not gonna be salesy, it's gonna be marketing leaders having conversations, which I like.
00:17:14.799 --> 00:17:21.119
I think that's that's the way because when we meet outside and we're also looking at doing things together on the Sunday night.
00:17:21.200 --> 00:17:25.680
Uh when we meet outside, then we are way better together at the summit.
00:17:25.839 --> 00:17:28.799
Yeah, when you see familiar faces and you wait, hey, and how are you doing?
00:17:28.880 --> 00:17:32.160
And that's the energy I think the summit really brings.
00:17:32.240 --> 00:17:34.400
And I like that, and we want to push that even more.
00:17:34.559 --> 00:17:39.440
Yeah, um, so swag will bring a lot, and I'm sure Adobe will too.
00:17:39.519 --> 00:17:40.160
They always have.
00:17:40.319 --> 00:17:41.200
I I hope so.
00:17:41.440 --> 00:17:42.079
Did you know?
00:17:42.160 --> 00:17:49.359
Actually, uh our goal two years ago was to Shaq was the main uh guest, and he was DJing.
00:17:49.839 --> 00:17:59.119
Uh so our goal was to uh get our acutex blue lighting glasses on Shaq while he was doing his DJ set at the uh in bash.
00:17:59.279 --> 00:18:00.640
Yeah, did you manage it?
00:18:00.880 --> 00:18:03.519
He didn't put them on, but we were very close.
00:18:03.759 --> 00:18:10.559
So uh we had a a good friend at Adobe who brought them to him and got a selfie with him and the glasses and Shaq.
00:18:10.640 --> 00:18:15.039
Okay, but I believe Shaq was just like, no, it's close.
00:18:15.119 --> 00:18:16.559
So I think like that's close enough.
00:18:16.799 --> 00:18:18.319
Putting challenges on yourself like that.
00:18:18.480 --> 00:18:19.279
I love that.
00:18:19.519 --> 00:18:26.160
So I think like I'm I'm not sure who will who will uh play the the final bash this year, but uh look out.
00:18:26.400 --> 00:18:28.559
We're gonna we're gonna we're gonna give you glasses.
00:18:28.720 --> 00:18:30.799
We might need some uh some some pre-work.
00:18:31.519 --> 00:18:37.519
And I think we mentioned in the last episode that if uh if you if you see us, we're gonna be recording an episode at Summit.
00:18:37.599 --> 00:18:38.880
Yeah, that's what we're planning on.
00:18:39.359 --> 00:18:41.200
Uh tap our shoulders.
00:18:41.279 --> 00:18:47.839
If you have something uh smart to say or something you wanna uh contribute with, then uh we'll definitely work it out.
00:18:48.079 --> 00:18:49.279
If you want to join in, yeah.
00:18:49.440 --> 00:18:53.119
Um if you have topics you want us to investigate, send it our way.
00:18:53.440 --> 00:18:54.480
Um we'll be there.
00:18:54.559 --> 00:19:06.000
We have a lot of things going on, but um, but summit is a is a good place to kind of get some of the insights that you want because it's the people who are developing the the platform, yeah, doing all the things that's actually there.
00:19:06.240 --> 00:19:13.440
So it's a it's a great, great event for for um for getting different knowledge that you that you can read.
00:19:13.839 --> 00:19:14.400
Yeah, absolutely.
00:19:15.440 --> 00:19:17.680
With that said, hope to see you at Summit.
00:19:18.640 --> 00:19:21.039
Thank you for uh listening in, watching.
00:19:21.759 --> 00:19:22.480
We'll see you next week.
00:19:22.640 --> 00:19:22.880
Bye.
00:00:05.200 --> 00:00:05.919
Hi Casma.
00:00:06.080 --> 00:00:06.799
Hi Casma.
00:00:06.959 --> 00:00:07.120
Hi.
00:00:07.280 --> 00:00:07.360
Hi.
00:00:07.599 --> 00:00:09.279
It's so nice to be in uh the library.
00:00:09.519 --> 00:00:10.240
The library, yeah.
00:00:10.560 --> 00:00:11.279
Uh the pumpkin plan.
00:00:11.599 --> 00:00:12.640
Have you read the Pumpkin Plan?
00:00:12.880 --> 00:00:12.960
No.
00:00:13.439 --> 00:00:13.679
No?
00:00:13.919 --> 00:00:14.080
No?
00:00:14.240 --> 00:00:14.800
It's a good book.
00:00:15.039 --> 00:00:15.279
Is it?
00:00:15.599 --> 00:00:15.759
Yeah.
00:00:15.919 --> 00:00:16.320
What's it about?
00:00:16.719 --> 00:00:26.000
It's uh it's uh about that uh the strategy for uh for these uh competitions where you uh grow the biggest pumpkin.
00:00:26.559 --> 00:00:30.640
Yeah, always the strategy for that is that you plant uh tons of seeds.
00:00:31.760 --> 00:00:36.719
And then as you start identifying which pumpkin is gonna be the biggest, you cut off the small ones.
00:00:37.039 --> 00:00:37.280
Yeah.
00:00:37.600 --> 00:00:39.679
And they take that strategy and apply to a business.
00:00:40.240 --> 00:00:44.799
So figure out which of the clients are building and then cut the smaller one off.
00:00:46.079 --> 00:00:46.320
Okay.
00:00:48.079 --> 00:00:55.280
Because uh a small client is gonna be taking just as much nutrition nutrition as the big one.
00:00:55.439 --> 00:00:55.759
Yeah.
00:00:56.320 --> 00:00:59.920
But uh you're reaping more benefits from the big one than from the small one.
00:01:00.320 --> 00:01:00.560
Okay.
00:01:00.799 --> 00:01:08.079
That was a very simple uh and high-level uh introduction to the book, so now you don't have to read it.
00:01:08.319 --> 00:01:13.760
It sounded a bit like uh LinkedIn post with like I hit my foot on the tabletop.
00:01:14.000 --> 00:01:16.400
This is what I learned about B2B business.
00:01:16.879 --> 00:01:20.719
Uh that could very very much have been that.
00:01:22.799 --> 00:01:23.840
It's a great strategy.
00:01:24.000 --> 00:01:41.599
I have one question though, and uh it's maybe a bit too much to dip into this, but it's like does this mean that then you collect all the biggest customers and then you kind of scrape the whole field and then you plant a lot of seeds again and find a big like is a process that starts over, or do you just stick with those customers?
00:01:41.920 --> 00:01:56.319
No, I think it's uh it's about figuring out out of your current customers who are your big pumpkins and then figure out how can I improve the service for them?
00:01:56.560 --> 00:02:02.400
Yeah, what is it exactly that they need, and then go find replicas of that company.
00:02:02.640 --> 00:02:03.200
Okay, right.
00:02:03.840 --> 00:02:08.000
So instead of planting seeds, you just you find the copies of that company.
00:02:08.159 --> 00:02:08.400
Okay.
00:02:09.120 --> 00:02:12.479
Who knew that pumpkins would tell us the way to grow a business?
00:02:12.560 --> 00:02:13.599
Yeah, that's crazy.
00:02:13.840 --> 00:02:14.000
Okay.
00:02:14.479 --> 00:02:16.080
Um what are we gonna be talking about?
00:02:16.319 --> 00:02:22.560
Yeah, we uh we ended the other episode slightly on uh not slightly, we ended the other episode with uh a few comments on Summit.
00:02:23.280 --> 00:02:32.800
Yeah, and um so I thought it would probably be good just to dedicate one episode, 10-15 minutes at Dover Summit.
00:02:33.120 --> 00:02:39.919
Summit 2026 uh Las Vegas in Las Vegas, yes, yes, because there's also what's called London Summit.
00:02:40.080 --> 00:02:45.439
Yes, it's not the London Summit as it was in the old days for the old old guys here, right?
00:02:45.599 --> 00:02:46.000
Yeah, yeah, yeah.
00:02:46.400 --> 00:02:47.759
Um it's just a one-day event.
00:02:47.919 --> 00:02:54.479
Yeah, the old London Summit was like the same style as it was uh a little brother for the Las Vegas one.
00:02:54.639 --> 00:02:55.199
Yeah, yeah, yeah, yeah.
00:02:55.360 --> 00:02:55.599
Right?
00:02:55.759 --> 00:02:58.800
Okay, um the new one is just a one-day event.
00:02:59.120 --> 00:02:59.680
Yeah.
00:03:00.000 --> 00:03:00.560
In London.
00:03:00.879 --> 00:03:01.599
In London, yeah.
00:03:01.919 --> 00:03:03.599
7th of July, yeah.
00:03:03.759 --> 00:03:12.560
Which is adjusted to uh the UK summer vacation, not the Nordics, no no no exactly or the countries around them.
00:03:12.800 --> 00:03:13.120
Okay.
00:03:14.000 --> 00:03:15.360
But uh Las Vegas?
00:03:15.840 --> 00:03:16.479
Las Vegas.
00:03:16.960 --> 00:03:19.919
Uh Acutix is going to Las Vegas.
00:03:20.000 --> 00:03:21.199
Uh Les Vegas well to Summit.
00:03:21.919 --> 00:03:24.080
We're visiting uh Adobe Summit in Las Vegas.
00:03:24.240 --> 00:03:24.639
Yeah.
00:03:24.800 --> 00:03:26.879
Um for a couple of reasons.
00:03:27.439 --> 00:03:28.560
How many are you going?
00:03:29.039 --> 00:03:30.719
We are six.
00:03:31.039 --> 00:03:31.520
Six?
00:03:31.680 --> 00:03:32.159
Yes.
00:03:33.360 --> 00:03:34.000
That's a lot.
00:03:34.240 --> 00:03:34.479
Yeah.
00:03:34.719 --> 00:03:37.439
Well we actually not a cheap trip, is it?
00:03:37.759 --> 00:03:38.639
No, it's not.
00:03:39.120 --> 00:03:41.199
But we do have a lot of customers in the US.
00:03:42.000 --> 00:03:51.520
Um so uh and also like we're we're doing um New York in September, and we're doing Summit here in April.
00:03:51.680 --> 00:03:55.919
So we kind of have the Adobe customers, a lot of them are visiting Summit.
00:03:56.159 --> 00:04:01.199
Yeah, uh so we can meet up with them there, like also at bulk, which is awesome.
00:04:01.360 --> 00:04:09.120
And they meet each other and there's a lot of inspiration in terms of of uh of data and shared data language and all these things that they share.
00:04:09.199 --> 00:04:13.120
And then in London we go more um with the Google customers.
00:04:13.280 --> 00:04:17.920
But actually, this year in Summit, uh Google is hosting a big convention at the same time.
00:04:18.160 --> 00:04:20.240
Oh at the next door venue.
00:04:20.399 --> 00:04:21.839
Um oh in Vegas as well.
00:04:22.079 --> 00:04:23.519
In Vegas at the exact same time.
00:04:23.680 --> 00:04:26.319
So there's a great opportunity to gather a lot of people.
00:04:26.480 --> 00:04:30.639
So like one of the reasons we're going is is to events at the same time.
00:04:30.959 --> 00:04:31.680
Probably not.
00:04:32.240 --> 00:04:49.600
Probably not, but uh our focus is definitely Adobe and meeting all our customers coming there, uh, which is always super interesting to talk to them and just to catch up on an like you know, when you're like in different countries, it it becomes very work-related and very practical often.
00:04:49.839 --> 00:04:55.920
Uh, of course, we talk, but then when we get to sit down and then just discuss things in detail, that really makes a difference.
00:04:56.079 --> 00:04:56.399
Yeah.
00:04:56.560 --> 00:05:16.720
Um, we will have um uh one of our founders, Casper, um, who is uh who's currently the CEO being there and has the deepest technical knowledge so we can actually dig into some topics for larger enterprises on how they can standardize their data in a good way, uh, with inspiration from how others have done it.
00:05:16.959 --> 00:05:21.040
And and I guess just being in person as well is changing the dynamics, right?
00:05:21.439 --> 00:05:26.480
I mean, I I can see that with our our clients as well, where we are mainly on teams.
00:05:26.639 --> 00:05:30.399
Yeah, then as soon as we meet up in person, it's it's a completely different dynamic.
00:05:30.560 --> 00:05:35.040
Yeah, better conversations, there's more follow-up questions, and yes, yeah.
00:05:35.519 --> 00:05:44.639
We do have like we want to go visit our customers um face to face as much as we can, and it's a strategy that we are uh uh scaling on, actually.
00:05:44.720 --> 00:05:49.279
Uh it's like putting more efforts into because it it works really well.
00:05:49.600 --> 00:05:54.480
Um but overall events, I think like it's event season kicking off.
00:05:54.720 --> 00:05:57.600
So so obviously Adobe Summit will also be part of this.
00:05:57.759 --> 00:06:07.920
I have the entire team in uh London today um doing uh the FP Live, which is uh financial uh marketing event, okay, which is super interesting.
00:06:08.160 --> 00:06:14.480
And then we are kicking off um our Christmas present this year, it was a bit different.
00:06:14.639 --> 00:06:20.560
So instead of printing new stuff and sending it out, which is always a special situation.
00:06:20.720 --> 00:06:26.879
Actually, I think this is a like it could be an episode on its own, like creating Christmas presents and stuff like this for clients.
00:06:27.199 --> 00:06:28.240
For clients, yeah.
00:06:28.480 --> 00:06:43.439
Um, but we decided to give away time so all our clients could um could uh put a name down of an organization that they felt could need some help in digital marketing and get a like free hours in this.
00:06:43.600 --> 00:06:50.959
So the team is actually visit visiting uh Groundswell in London, which is a home uh homeless uh organization, okay.
00:06:51.199 --> 00:06:53.920
Preventing uh like working against people being homeless.
00:06:54.000 --> 00:06:54.319
Yeah.
00:06:54.560 --> 00:06:57.600
Um, so so work the entire team is working there as well.
00:06:57.759 --> 00:07:01.120
So going to events and doing some of these things, which makes me extremely proud.
00:07:01.199 --> 00:07:02.240
Like, I think that's it's genius.
00:07:02.560 --> 00:07:03.600
That's a fantastic idea.
00:07:03.680 --> 00:07:03.920
Yeah.
00:07:04.079 --> 00:07:08.800
So one of your clients nominated one of our clients nominated this organization.
00:07:08.959 --> 00:07:15.839
So hey, they could probably need some help in getting evaluated how they go to digital marketing and do these things.
00:07:16.079 --> 00:07:23.040
And to be honest, our sales team has signed up to uh during the summer fundraising, go put in hours and picking up phones as well.
00:07:23.199 --> 00:07:25.279
Which I think is nice, super cool.
00:07:25.519 --> 00:07:28.399
Yeah, that's so that that was a sidetrack.
00:07:28.560 --> 00:07:38.560
But like for for us, event season kicking off, we really want to meet people face to face and we want to do some of these things that we really it gives back on a completely different level.
00:07:38.720 --> 00:07:51.759
Yeah, but obviously going to events, we want to talk to new customers, we want to talk to to potential uh leads and all these things, and that's why we want to bring the people in there who've been working on the projects, yeah, like yourself, right?
00:07:51.839 --> 00:07:58.720
Uh, so so they can talk to experienced people who can talk about the strategic strategic side of doing this.
00:07:58.800 --> 00:07:59.120
Yeah.
00:07:59.279 --> 00:08:09.519
Um, and then of course we want to get people on stage, which we have on most events, but Adobe it's not not one of them because it's it's a bit bit more uh it's a bigger setup in that in that way.
00:08:10.079 --> 00:08:11.680
So we try to do things around it.
00:08:11.920 --> 00:08:12.959
Okay, nice.
00:08:13.519 --> 00:08:15.759
We uh we're going through four people.
00:08:15.920 --> 00:08:16.240
Yeah.
00:08:16.399 --> 00:08:16.720
Yeah.
00:08:17.279 --> 00:08:25.279
Um Summit in US has not really been an event that we previously have been focusing a lot on.
00:08:25.519 --> 00:08:25.839
No.
00:08:26.319 --> 00:08:30.720
Previous years we've been sending uh one or two two people.
00:08:31.439 --> 00:08:33.519
Uh last year it was me and Jonas.
00:08:33.919 --> 00:08:47.360
Um uh this year we're gonna be four, uh, which is due to that there are more EMIA clients who's gonna be attending the US Summit because there's no EMEA version of it anymore.
00:08:47.600 --> 00:08:48.080
No, no, no.
00:08:48.159 --> 00:08:48.320
Right.
00:08:48.399 --> 00:08:48.559
Yeah.
00:08:48.720 --> 00:08:52.480
We talked about that there's a London Summit, but it's it's not it's not Summit Summit.
00:08:52.799 --> 00:08:53.279
Not the same.
00:08:53.440 --> 00:08:54.000
No, no.
00:08:54.240 --> 00:09:03.279
Um so there are more EMEA clients attending in um in the US, and that's why it also makes sense for us to um to go.
00:09:03.519 --> 00:09:16.240
Surely uh it's also an opportunity for uh being former Adobe employee to network with some former colleagues, um having a good relationship with the product team, the product marketing team over there.
00:09:16.480 --> 00:09:16.960
Exactly.
00:09:17.120 --> 00:09:22.240
Um that makes a lot of sense because like those conversations are the pure gold.
00:09:22.399 --> 00:09:30.559
Yeah, like I really enjoy talking, like there's so many good people at Adobe that really opens up the field when we have these conversations, yeah.
00:09:30.720 --> 00:09:43.120
When you have these conversations in a different way than following the and and having met people in person and just being uh you know constantly checking in with them makes it so much easier for them to reply to an email if you suddenly need any support of any kind.
00:09:43.279 --> 00:09:43.759
Yeah, right.
00:09:43.919 --> 00:09:44.320
I agree.
00:09:44.559 --> 00:09:46.960
So um so that's the that's the primary thing.
00:09:47.039 --> 00:09:51.279
Uh last year I didn't really attend any uh sessions.
00:09:51.440 --> 00:09:51.759
No.
00:09:52.159 --> 00:09:54.399
Uh it's not the sessions that we attend for.
00:09:54.559 --> 00:09:54.879
No.
00:09:55.120 --> 00:09:58.639
Um we have uh clients, several clients attending.
00:09:58.720 --> 00:09:58.879
Yeah.
00:09:59.039 --> 00:10:07.440
So we're gonna be tagging along with them to see what sessions that they're attending on, and and just so that we can have a conversation around, you know, if there's anything that applies to them.
00:10:07.519 --> 00:10:09.679
Yeah, we know exactly what they've been seeing.
00:10:09.840 --> 00:10:21.120
I know from my you know my time at Adobe uh when Summit in London was, uh sometimes a client would phone me up and say, Hey, I saw this at Summit, and you would have no idea what they see, right?
00:10:21.360 --> 00:10:23.519
So we want to avoid that by actually attending the sessions.
00:10:23.600 --> 00:10:25.360
But yeah, that makes sense.
00:10:25.519 --> 00:10:29.519
Like to be honest, that's uh that's the approach that we're taking as well.
00:10:29.759 --> 00:10:31.840
The market is is moving so fast.
00:10:32.000 --> 00:10:36.080
So we want to be like every one of us is gonna be at the sessions this year.
00:10:36.240 --> 00:10:36.720
Yeah.
00:10:37.279 --> 00:10:53.440
Selected sessions and figuring out where's the market moving, what is the response, how is not so much from a tech side or from the data side, but more like what what is the things that's passing, yeah, and that people are looking into finding uh really interesting, right?
00:10:53.600 --> 00:10:53.919
Yeah.
00:10:54.240 --> 00:11:03.120
And then obviously, uh even though you know no plans of attending specific sessions besides you know with some clients, but then uh sneaks, a classic one.
00:11:03.279 --> 00:11:04.159
Yeah, always good.
00:11:04.320 --> 00:11:06.240
Uh that was hilarious last year.
00:11:06.480 --> 00:11:09.200
Yeah, can you just put a few words to to what sneaks?
00:11:09.600 --> 00:11:19.440
Uh yeah, sneaks is uh Adobe showing um things that they've been working on, features uh where they showcase them, it may not end up in the product.
00:11:19.519 --> 00:11:35.120
Um it may end up in the product, but but just showcasing putting out a bus and putting out a bus and they have um a famous person typically attending, yeah, who then give some comments on you know what they think of the features.
00:11:35.279 --> 00:11:35.600
Yeah, yeah.
00:11:36.000 --> 00:11:39.840
And I can't remember his name from last year.
00:11:40.080 --> 00:11:46.240
But is it was the guy from Hangover and it's the guy from Hangover who jumped out of a taxi naked from the trunk, right?
00:11:47.120 --> 00:11:52.639
Um the Asian guy uh who is he I think he's he's a doctor.
00:11:53.039 --> 00:11:53.519
Yes.
00:11:53.919 --> 00:12:00.480
I think he he's he has the education of a doctor, but it's not using it, but he's a comedian.
00:12:00.639 --> 00:12:03.120
And and that what hit that was hilarious.
00:12:03.279 --> 00:12:08.639
So if if somebody hasn't seen it, go watch the uh this year.
00:12:08.879 --> 00:12:16.960
Who knows I saw an email about it, but I can't I can't remember from I should have prepared better for no, but it's usually it's usually uh big names, so it's like yeah.
00:12:17.200 --> 00:12:17.360
Okay.
00:12:17.840 --> 00:12:18.960
Um nice.
00:12:19.360 --> 00:12:27.600
But but but then generally summit is uh for those who haven't attended before, obviously the sessions, it's like full day stuff going on.
00:12:27.679 --> 00:12:28.159
Yeah.
00:12:28.320 --> 00:12:39.279
Um then there is events in the evening, uh different partners, uh who's you know, booking up a bar or uh arranging stuff.
00:12:39.519 --> 00:12:45.279
Um I I have to be honest, uh stuff like this is draining me.
00:12:45.440 --> 00:12:45.679
Yeah.
00:12:46.720 --> 00:12:48.240
Planning or going to it?
00:12:48.559 --> 00:12:49.360
Going to it, yeah.
00:12:49.519 --> 00:12:50.000
Honestly.
00:12:50.159 --> 00:12:55.759
Uh I'm I'm not I don't consider consider myself an extrovert as such.
00:12:55.919 --> 00:12:56.080
No.
00:12:56.399 --> 00:13:05.679
I heard a term which is empivert, is where you are, you know, you can switch between your in introvertness and your extrovertness.
00:13:06.240 --> 00:13:07.679
So now there's new terms.
00:13:07.759 --> 00:13:11.600
So there's a level of there's something in between where you adjust depending on where you are.
00:13:11.759 --> 00:13:12.559
I buy into that.
00:13:12.799 --> 00:13:17.120
Um and and that fits pretty well to me after I read about it, right?
00:13:17.279 --> 00:13:17.840
Yeah, yeah.
00:13:18.080 --> 00:13:22.720
I if I could, I prefer be standing in the corner and just looking at people instead of networking.
00:13:22.879 --> 00:13:24.480
Yeah, then but I know I have to do it.
00:13:24.799 --> 00:13:26.879
It's a long way to go to to stand in the corner.
00:13:27.120 --> 00:13:27.519
Yeah.
00:13:27.679 --> 00:13:30.879
Uh there's uh that corner is far away.
00:13:31.519 --> 00:13:35.600
Um but I can, you know, if I have to.
00:13:35.759 --> 00:13:36.240
Yeah, yeah.
00:13:36.480 --> 00:13:38.000
But it's really draining me.
00:13:38.159 --> 00:13:43.200
So typically in the evenings, I'm just gonna be headed to my hotel and recharge.
00:13:43.440 --> 00:13:44.399
Recharge, exactly.
00:13:44.559 --> 00:13:45.200
That's fair.
00:13:45.440 --> 00:13:47.840
Um either in the hotel or by a poker table.
00:13:48.000 --> 00:13:48.240
Yeah.
00:13:48.399 --> 00:13:49.600
One of those two things.
00:13:50.399 --> 00:13:51.679
Okay, okay.
00:13:52.000 --> 00:13:52.960
I get ya.
00:13:53.360 --> 00:13:54.080
That's nice.
00:13:54.240 --> 00:13:57.679
Um I think I think that's uh super interesting.
00:13:57.919 --> 00:14:01.840
Um I I totally mirror that, like uh in in some way.
00:14:02.000 --> 00:14:06.240
Uh the events at evening though, is like that drives me a lot.
00:14:06.399 --> 00:14:07.039
I really like that.
00:14:07.120 --> 00:14:07.200
Yeah.
00:14:07.360 --> 00:14:10.000
Unlike the conversations that we are having.
00:14:11.360 --> 00:14:12.879
It's a bit more loose.
00:14:13.120 --> 00:14:17.919
I think like when it becomes like a step away from the business, we talk way better about business.
00:14:18.080 --> 00:14:18.320
Yeah.
00:14:18.559 --> 00:14:19.759
If it makes sense.
00:14:20.000 --> 00:14:22.399
Um but like a week at Summit.
00:14:22.799 --> 00:14:25.759
But typically those events are really difficult to talk at as well, right?
00:14:25.840 --> 00:14:29.279
There's loud music and obviously, obviously.
00:14:29.360 --> 00:14:29.600
Yeah.
00:14:29.840 --> 00:14:40.080
But that but that's what I like about Summit in Vegas is the combination of those two because I really feel that's a good match, and it's it's like it it takes a lot, yeah.
00:14:40.240 --> 00:14:53.360
But it's both the professional and technical conversations, and it's also the the professional in a less professional setting conversations where you can uh have a beer or play a game of darts or whatever it is over there, yeah.
00:14:53.440 --> 00:14:55.120
Um, which is it's super cool.
00:14:55.360 --> 00:15:00.399
And then one last thing I really like about the the summit is the swag game.
00:15:00.720 --> 00:15:08.960
I I was just about to say that the the the sessions I typically prioritize are the sessions with uh giveaways.
00:15:09.120 --> 00:15:09.600
Yeah.
00:15:09.919 --> 00:15:11.039
But I think that's great.
00:15:11.120 --> 00:15:13.440
I mean I love good swag.
00:15:13.679 --> 00:15:18.000
Like yeah, I spend too much time in my head thinking about all these things.
00:15:18.240 --> 00:15:24.159
Uh so a place like Summit is often where we can show off our own and see what others are doing.
00:15:24.240 --> 00:15:32.960
Yeah, uh, there's the 90% of standard B2B swag that's just plain boring, yeah, and then there's the 10% that you bring back home, right?
00:15:33.120 --> 00:15:33.519
Yeah.
00:15:33.679 --> 00:15:36.639
Um I think you had a stand a couple of years ago, right?
00:15:37.200 --> 00:15:39.679
And you had these uh Lego figures.
00:15:40.000 --> 00:15:41.200
You could build your own Lego, yeah.
00:15:41.440 --> 00:15:42.960
You could build yourself in Lego, yeah.
00:15:43.200 --> 00:15:44.639
I thought that was a fantastic idea.
00:15:44.799 --> 00:15:46.799
Yeah, that was very fun and good conversations too.
00:15:46.879 --> 00:15:48.320
Yeah, so we can recommend that.
00:15:48.639 --> 00:15:54.639
It seems like your I wasn't attending, Jonas was attending, and he said like your stand had the most visitors to it.
00:15:54.879 --> 00:15:57.360
Yeah, there were so many, and it was really good conversations.
00:15:57.600 --> 00:16:05.279
So we had like the Legos, we had the uh glowing LED glasses, which are also a hit in Las Vegas all the time.
00:16:05.600 --> 00:16:08.720
Uh it's weird, but it it works really well.
00:16:08.879 --> 00:16:14.320
Uh, then we have our tote bags, uh, Data is my superpower, which has been really popular there.
00:16:14.799 --> 00:16:16.960
Uh and this year we are bringing something new.
00:16:17.120 --> 00:16:17.279
Okay.
00:16:18.879 --> 00:16:20.240
Can you give a sneak peek?
00:16:20.480 --> 00:16:21.440
Yeah, I I can.
00:16:21.600 --> 00:16:26.080
Yeah, we are actually um we see a lot of the marketing executives over there.
00:16:26.159 --> 00:16:30.240
Uh, like when we come and we're kind of jet lagged, we want to get up in the morning and do something.
00:16:30.320 --> 00:16:34.320
So we've decided uh we have great athletes on our our team.
00:16:34.399 --> 00:16:37.039
So uh doing um Monday morning running club.
00:16:37.279 --> 00:16:46.639
Um and one of the things that we tested with our customers a few years back is like proper running socks, data hero running socks at prime quality.
00:16:46.879 --> 00:16:51.759
So uh so we got we got a new batch design and we'll bring them to Summit.
00:16:52.240 --> 00:16:52.720
Nice.
00:16:52.960 --> 00:16:56.000
So if you're interested, then uh come join the running club.
00:16:56.159 --> 00:16:58.399
Um what time on the Monday?
00:16:58.639 --> 00:16:59.519
Uh 7 a.m.
00:16:59.759 --> 00:17:00.159
7 a.m.
00:17:00.480 --> 00:17:01.120
Monday morning.
00:17:01.360 --> 00:17:02.320
Where do you go, Run?
00:17:02.399 --> 00:17:05.039
Just down the strip or might be the strip, red rocks.
00:17:05.119 --> 00:17:14.640
We we're gonna figure it out, but it's gonna be a 5k run to just keep it live, but just get out there and it's not gonna be salesy, it's gonna be marketing leaders having conversations, which I like.
00:17:14.799 --> 00:17:21.119
I think that's that's the way because when we meet outside and we're also looking at doing things together on the Sunday night.
00:17:21.200 --> 00:17:25.680
Uh when we meet outside, then we are way better together at the summit.
00:17:25.839 --> 00:17:28.799
Yeah, when you see familiar faces and you wait, hey, and how are you doing?
00:17:28.880 --> 00:17:32.160
And that's the energy I think the summit really brings.
00:17:32.240 --> 00:17:34.400
And I like that, and we want to push that even more.
00:17:34.559 --> 00:17:39.440
Yeah, um, so swag will bring a lot, and I'm sure Adobe will too.
00:17:39.519 --> 00:17:40.160
They always have.
00:17:40.319 --> 00:17:41.200
I I hope so.
00:17:41.440 --> 00:17:42.079
Did you know?
00:17:42.160 --> 00:17:49.359
Actually, uh our goal two years ago was to Shaq was the main uh guest, and he was DJing.
00:17:49.839 --> 00:17:59.119
Uh so our goal was to uh get our acutex blue lighting glasses on Shaq while he was doing his DJ set at the uh in bash.
00:17:59.279 --> 00:18:00.640
Yeah, did you manage it?
00:18:00.880 --> 00:18:03.519
He didn't put them on, but we were very close.
00:18:03.759 --> 00:18:10.559
So uh we had a a good friend at Adobe who brought them to him and got a selfie with him and the glasses and Shaq.
00:18:10.640 --> 00:18:15.039
Okay, but I believe Shaq was just like, no, it's close.
00:18:15.119 --> 00:18:16.559
So I think like that's close enough.
00:18:16.799 --> 00:18:18.319
Putting challenges on yourself like that.
00:18:18.480 --> 00:18:19.279
I love that.
00:18:19.519 --> 00:18:26.160
So I think like I'm I'm not sure who will who will uh play the the final bash this year, but uh look out.
00:18:26.400 --> 00:18:28.559
We're gonna we're gonna we're gonna give you glasses.
00:18:28.720 --> 00:18:30.799
We might need some uh some some pre-work.
00:18:31.519 --> 00:18:37.519
And I think we mentioned in the last episode that if uh if you if you see us, we're gonna be recording an episode at Summit.
00:18:37.599 --> 00:18:38.880
Yeah, that's what we're planning on.
00:18:39.359 --> 00:18:41.200
Uh tap our shoulders.
00:18:41.279 --> 00:18:47.839
If you have something uh smart to say or something you wanna uh contribute with, then uh we'll definitely work it out.
00:18:48.079 --> 00:18:49.279
If you want to join in, yeah.
00:18:49.440 --> 00:18:53.119
Um if you have topics you want us to investigate, send it our way.
00:18:53.440 --> 00:18:54.480
Um we'll be there.
00:18:54.559 --> 00:19:06.000
We have a lot of things going on, but um, but summit is a is a good place to kind of get some of the insights that you want because it's the people who are developing the the platform, yeah, doing all the things that's actually there.
00:19:06.240 --> 00:19:13.440
So it's a it's a great, great event for for um for getting different knowledge that you that you can read.
00:19:13.839 --> 00:19:14.400
Yeah, absolutely.
00:19:15.440 --> 00:19:17.680
With that said, hope to see you at Summit.
00:19:18.640 --> 00:19:21.039
Thank you for uh listening in, watching.
00:19:21.759 --> 00:19:22.480
We'll see you next week.
00:19:22.640 --> 00:19:22.880
Bye.
