ACERCA DE ESTE EPISODIO
Pete & Gerry's Organics CMO Phyllis Rothschild joins Dom Nicastro on the CMO Circle podcast to talk premium egg marketing, brand building and the evolving consumer journey. From a 30-year consulting career at McKinsey to the brand side at the largest premium egg producer in the US, Rothschild shares how her team tracks LLM citation scores, navigates Reddit authentically, deploys an in-house eggfluencer and prepares to launch a major 2026 campaign built around new proprietary research naming eggs America's number one trusted protein source.
Inglés
Estados Unidos
TRANSCRIPCIÓN 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
BUSCAR EPISODIOS ANTERIORES
Buscar episodios anteriores de CX Decoded By CMSWire.
OTROS EPISODIOS EN ESTE PODCAST
Justin Racine, chief digital officer at Geriatric Medical & Surgical Supply, joins CX Decoded to explain why B2B buyers are more emotional than the industry assumes — and why fixing employee experience matters just as much as fixing the customer journey.
Sanity CEO and co-founder Magnus Hillestad joins CX Decoded to argue that content management has been solving the wrong problem for years — treating content as a marketing asset instead of core business infrastructure. He explains why real-time, machine-readable content is now a prerequisite for A…
Dexian CMO Kip Havel joins CX Decoded to talk about the expanding scope of the marketing job — from rebrand strategy to AI skepticism to why customer feedback nobody asked for is often the most valuable data a company has.
Brinks Home chief customer officer Veronica Moturi joins CX Decoded host Dom Nicastro to explain how a security and home automation company rebuilt its call center from the ground up. Moturi started as a customer service agent in 2012 and rose through retention and escalations before taking the CCO…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Dom Nicastro, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
EDITAR
Gracias por ayudar a mantener actualizada la base de datos de podcasts.
