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When I was in government, we studied the data from thousands of social media posts and found that people tended to watch for only three seconds when content featured a government minister. So is Andy Burnham rewriting the rules of social media? Should every CEO now front their company’s digital co…
Over the next four weeks, I am sharing my thinking on the fundamentals of communications leadership. What is your job as a communications leader, be it of a small team or a major function? My 'four Cs' of communications leadership are clarity, capability, confidence, and continuous improvement. Thi…
Far from having had enough of experts, it seems that we are in thrall to the idea that deep specialist expertise is what’s needed to succeed today. But I’m starting to wonder: is everyone right? Do we really need more deep expertise, or, in a rapidly changing world, might the ability to operate acr…
COM-B is a behavioural change approach that helps you identify the real barriers preventing your audience from taking action. It stands for Capability + Opportunity + Motivation = Behaviour. This episode is about why it matters and how to use it. This is a public episode. If you would like to discu…
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