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As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?
In Part 1 of this two-part Curation Conversations episode, Anthony Katsur, CEO of IAB Tech Lab, shares his thoughts on this major evolution taking place in digital advertising. He argues that what we’re facing is part of programmatic’s evolution, rather than an advertising industry reset.
The conversation delves into the benefits of AI and why work needs to be done to articulate them better for brands, the intractable challenge the industry has today, who in the ecosystem has control and why it’s critical the industry develops a trust layer.
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OTROS EPISODIOS EN ESTE PODCAST
In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access mat…
Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.
In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how bra…
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand th…
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.
They discuss why traditional funnel and channel playbooks are being restructured,…
CTV is growing fast, but the fundamentals of TV still matter.
In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to pr…
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