24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content

This week on Content Makers it’s a solo episode talking about the framework I use when determining whether it’s worth putting time and effort into creating a new piece of blog content. We’re often told by “experts" that showing up and consistently producing new blog content is the most important th…

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead cont…

Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the pinnacle of Justin’s career, and how this led to him wo…

Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known brands like Budweiser and Penguin Books, and helps startups…