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A ticket is way more than just a slip of paper that gets you into the gig, show, or football match. But with the move to QR codes, barcodes and digitisation, do they still feel special?
In Untangling Tickets, designer Jules Akel draws on his extensive experience in designing beautiful tickets for Lord’s cricket and Wimbledon which helped build a sense of anticipation ahead of the day. Along the way we talk forgeries, buried treasure, and the power of wit in helping brands connect with the audience.
And how does Disney take tickets to a whole other level, with their wearable technology – the MagicBand?
A ticket is more than just a slip of paper. It’s something you gaze at longingly as you look forward to the event, and hold onto afterwards as a keepsake. It’s as much about anticipation – as the basics of gaining entry on the day. In this episode we’re going to Untangle Tickets, with designer Jules Akel.
For 25 years he created beautiful tickets for Marylebone Cricket Club at Lords. And he has designed an abundance of materials for Wimbledon, Ascot, whiskey distilleries and music festivals.
Of course, nowadays – we just flash a QR code or barcode stored on our phone, but as Jules explains, we can still design tickets so they feel special. Giving us a sense of joy and fun about the whole experience.
Along the way we talk forgeries, buried treasure, and the power of wit in helping brands connect with the audience.
We also break off to look at how Disney take tickets to a whole other level, with their wearable technology – the MagicBand.
About Jules Akel
Jules is a graduate of Preston Poly where he was taught about the primacy of the idea over decoration. Of course the art is important, but in the service of communication. He has enjoyed creating all manner of designs to help companies large and small to prosper. These companies have included Marylebone Cricket Club, Wimbledon Tennis Championships, Greenpeace, L’Oreal, Dalwhinnie Distillery, Marlborough College, Wellington College, Skibo Castle and others.
Useful links
Connect with Jules Akel on LinkedIn: https://www.linkedin.com/in/jules-akel-33028a13
Explore his design work https://www.akel.co.uk
Buy his book, Cricket Tickets. It’s available from Christopher Saunders the publisher.
And thank you to Christian Wolmar for kindly allowing us to use your front room to record! Listen to his podcast Calling All Stations: https://cogitamus.co.uk/calling-all-stations
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