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For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? Watch this brief video to learn about a new approach that automates and optimizes the process--maximizing consumer impact, effectiveness, reach and targeting.
Inglés
Estados Unidos
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OTROS EPISODIOS EN ESTE PODCAST
We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here.
A panel of media and advertising experts shared their thoug…
In January 2016, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year. From addressability to ad fraud, and measurement to media currency, learn what your peers and experts have to say…
We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble audi…
Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and t…
We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast no…
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