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Digital transformation aside, most enrollment problems get diagnosed as marketing problems. This conversation argues they are usually positioning and pricing problems that marketing gets handed after the fact. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Mi…
Most institutions in a crisis don't believe they're in one. The word calls up a scandal with a camera crew outside, and nothing on this week's agenda looks like that, so the answer is often no. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Evan Nierman, foun…
Institutions recruiting adult learners are inserting them into schedules, deadline policies, and course structures designed for 19-year-olds, then treating the resulting attrition as a student problem. The barriers doing the damage are recent design decisions, not fixed features of higher education…
Applications keep climbing while the class comes up short. The gap sits in the phase most institutions treat as the finish line: what happens after the acceptance letter goes out. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Mike McGetrick, Vice President o…
The same students who say college costs too much are overwhelmingly saying it was worth it, and that contradiction is the key to the entire public confidence debate. In Gallup-Lumina polling cited in this episode, 93 percent of bachelor's students called their degree a worthwhile investment. The do…
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