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Welcome to the Business Purpose Trends podcast. Corporate purpose transformation is not well understood, and this episode includes insights from Ramana James, who has been driving this type of change in large companies for 20 years. Here is the link to the long form interview that is mentioned, …
Welcome to the Business Purpose Trends podcast.  What makes for a good or bad purpose statement? This week I give my views and also draw upon those of friend and associate, Coro Strandberg. These are short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au…
Welcome to the Business Purpose Trends podcast.  How can we segment different types of sustainable consumers, and what does it mean for companies, their suppliers and the brands they own? Here is the link to the NIQ report referred to in this episode. These are short, sharp and to-the-point upda…

Has Qantas had a purpose fail?

Welcome to the Business Purpose Trends podcast. Australia's flagship airline, Qantas, has hit turbulence, pardon the pun, and this episodes questions whether this is indicative of a purpose fail? These are short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.c…
Welcome to the Business Purpose Trends podcast.  What are CEOs thinking, saying and doing in the business purpose realm? This week we look at some headline findings from Brandpie's CEO Survey 2023. Here are the links mentioned in the episode: Brandpie's CEO Purpose Report 2023, Interview with Rik…
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