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Subscription businesses from magazines to clubs to software products are all trying to increase subscription revenue, but how do you do it? How do you bring in more customers, keep them longer, and encourage them to spend more? Co-founder and CEO of Profitwell, Patrick Campbell, joins The Queue to tell us. This episode covers gaining new subscribers, retaining them (or decreasing churn), and how to continually add more value so those subscribers are happy to pay you more. You'll walk away with advice on freemium services as a customer acquisition channel, good and bad approaches to handling retention, and how to price your services.
Inglés
Estados Unidos
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