ACERCA DE ESTE EPISODIO
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Peyton Tackes, Director of Marketing and Communications at Ross • Scalise, to explore her journey through agency life, entrepreneurship, and in-house legal marketing.
Peyton shares how she balances data-driven marketing with authentic storytelling, why educating clients can be the most powerful form of marketing, and what it’s like to build a personal brand while being a military spouse who moves every two years.
We cover everything from navigating attorney buy-in and using data to drive change, to the importance of resilience shaped by athletics, and Peyton’s insights into the evolving role of marketing leaders.
Enjoy!
Inglés
Estados Unidos
TRANSCRIPCIÓN 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
BUSCAR EPISODIOS ANTERIORES
Buscar episodios anteriores de Brilliantly Wrong: Marketing. Creativity. Startups..
OTROS EPISODIOS EN ESTE PODCAST
What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why c…
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
How to balance your personal voice with brand…
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.
Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engin…
In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy.
We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with n…
In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.
Alyssa shares how she left her corporate career to start her o…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Alex Stonehouse, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
EDITAR
Gracias por ayudar a mantener actualizada la base de datos de podcasts.
