Vulnerability, Hidden Value and the Human Side of Personal Brand, With Shelley Rostlund

What happens when you spend nearly 40 hours talking to 17 subject matter experts about how they bring themselves into their work?

You learn a great deal about people. And, as I discovered, you start to see some interesting patterns in how they build their careers, communicate their value and find their place in the world.

Almost two years ago, I began a series of conversations with specialists from all sorts of fields. From executive search and defence software to wildlife art, a typhoon fighter pilot, a cultural intelligence coach and even an extreme expedition leader, I wanted to understand how these people navigate their work and express who they are.

In this episode, I share what I learnt from those conversations, along with a behind-the-scenes look at the time and thought that went into making the series.

I explore six themes that kept appearing: vulnerability, authenticity, unconscious value, jungle-gym careers, cultural intelligence and humanity in the age of artificial intelligence.

If you are a specialist who wants to communicate your value more clearly, feel more comfortable with your personal brand or make sense of the next stage of your career, come and listen.

Contact me on shelley@harbour32.co.uk if you’d like to talk about working on your personal brand strategy.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a personal brand strategist working with proficient career-rich professionals who are experts in their fields. She supports and guides her clients to rediscover and validate their considerable strengths, unique personality and reputation, and translate these into ways that make them more visible, discoverable and credible in a highly digitally-driven professional marketplace.

South African born and British-grown, Shelley has worked with 150+ business brands, across 30+ industries through her consultancy and agency work.

She co-runs a strategic consultant-led agency, Harbour 32, with her talented friend Imogen Jones where they focus on personal brand strategy and podcast shows for subject matter experts.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).