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The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it always had. So you decide the ads aren't working, and you start shopping for a new agency. The uncomfortable truth is that the ad was probably fine. Th…
The phone rings, it's a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: "Do you take my insurance?" The front desk checks the network, says "no," and the patient is gone. That's not a coverage question. It's a fear question. Underneath i…
Thomas Dickson took on his first dental clients in 1998, and some of them are still with him. He runs Wealthwide, a financial planning firm in the UK that works with dentists and nobody else. In this episode, Eric asks him what nearly thirty years of watching the same people make the same decisions…
One ordinary day, a practice we work with picked up two brand-new patients who both said the same thing when they called: they found the practice through ChatGPT. Not Google. Not the map pack. A chatbot pointed them to the front door. Two in a single day is easy to write off as a fluke, but it isn'…
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's exactly right. And sometimes it's the fastest way to make the problem worse. A gap in the schedule has two opposite causes. Either not enough new patien…
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