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Number of New Leads

Understanding the Difference Between Leads and Prospects in MSP Marketing In this discussion, Paul Green clarifies the difference between 'leads' and 'prospects' in the context of Managed Service Providers (MSPs) marketing. A lead is anybody engaging with your marketing in some way, such as a Linke…
Transforming Your MSP Business by Tracking New Sales Appointments Paul Green discusses the importance for Managed Service Providers (MSPs) to focus on procuring quality sales appointments. He asserts that many MSPs struggle in this area. To improve, Paul recommends a process that starts with identi…

Throughput

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Boosting Performance through Throughput Wim discusses how throughput is a key metric for businesses to monitor. Similar to manufacturing, throughput measures output and capacity utilization. By tracking throughput, companies can identify bottlenecks reducing productivity. Wim explores strategies to…
Understanding and Maximizing Your Customer Acquisition Cost (CAC) for Business Growth In this episode, Vince Crisler discusses the importance of tracking the cost of customer acquisition (CAC) for businesses, particularly SaaS and MSPs (Managed Service Providers). They delve into calculating CAC, …
Understanding and Improving Work In Progress (WIP) Wim discusses the important metric of Work In Progress (WIP) and how it impacts managed services providers (MSPs). He explains how WIP refers to tasks currently being worked on across departments. By reducing WIP, MSPs can increase productivity and…
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