How AI Is Changing Pool Service Marketing with Jonathan and Ed of Pool Profits

AI is changing the way clients search for pool services — and most pool companies aren’t ready for it yet.

In this episode, Niki Acosta talks with Jonathan Johnson and Ed Shahbazyan of Pool Profits about the future of pool service marketing, including SEO, AI search, GEO (Generative Engine Optimization), Google rankings, customer acquisition costs, and what pool pros need to do now to stay competitive.

Jonathan and Ed explain how AI-powered search is changing customer behavior, why websites need to evolve beyond traditional SEO, and how pool companies can position themselves to win more leads online. They also discuss realistic marketing budgets, paid ads, conversion strategy, and the importance of operational follow-through once the phone rings.

This episode is packed with practical advice for pool service owners looking to grow in a rapidly changing digital landscape.

Whether you’re a solo operator or scaling a large route business, this episode is packed with actionable insights to help you grow smarter in today’s digital landscape.

Learn more about Pool Profits: https://poolprofits.com