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Note: This episode originally aired on September 6, 2023 as part of the Mintel Little Conversation podcast.
Host Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, entrepreneurship and industry challenges.
Additional Resources
- Get Andrew's take on the latest financial services launches in his bi-weekly newsletter Lightbulb Moments
- OpenBrand is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond
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Buscar episodios anteriores de Behind the Playbook: How Financial Brands Win.
OTROS EPISODIOS EN ESTE PODCAST
Behind the Playbook: How Financial Brands Win is a podcast for the leaders shaping the future of financial services. Each episode features intimate conversations with senior executives and industry thought leaders, unpacking the strategy behind how financial brands compete, grow, and earn share of …
Note: This episode originally aired on April 9, 2026 as part of the Mintel Little Conversation podcast.
In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration…
Note: This episode originally aired on May 19, 2026 as part of the Mintel Little Conversation podcast.
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In this episode, host Andrew Davidson speaks with Prashant Sharma, Head of Rewards Cards and Loyalty at Citi, about how loyalty is moving beyond points to access and experiences.
Prashant joined Citi after leading the SkyMiles program at Delta. Before that he headed credit cards at CIBC, one of Ca…
Note: This episode originally aired on March 9, 2026 as part of the Mintel Little Conversation podcast.
Host Andrew Davidson, Comperemedia expert Kendall Gadie, and industry veteran Marty Ellingsworth delve into the current insurance affordability crisis, exploring the factors driving rising premiu…
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