00:00:00.320 --> 00:00:02.560
I am so infatuated by the Amish community.
00:00:02.640 --> 00:00:03.279
It's ridiculous.
00:00:03.600 --> 00:00:06.959
Like I remember as a kid.
00:00:07.120 --> 00:00:09.279
Like I grew up in West Virginia when I was a kid.
00:00:09.359 --> 00:00:09.439
Yeah.
00:00:09.759 --> 00:00:13.119
And just outside of the area, there was an Amish community.
00:00:13.199 --> 00:00:15.599
I remember going to buy bread and butter from them.
00:00:15.759 --> 00:00:20.800
And just ever since then, it's just enthralled me that I want to know so much about them.
00:00:20.960 --> 00:00:24.719
The um, did you watch the the um Suddenly Amish TV show?
00:00:24.960 --> 00:00:26.160
I haven't on TLC.
00:00:26.239 --> 00:00:40.159
They bring like five English, normal, whatever you want to call what do they call them, um, just English folk, yeah, like everyday people into the community to try to that may want to turn into the Amish life.
00:00:40.399 --> 00:00:41.679
And it's crazy.
00:00:42.000 --> 00:00:42.799
I love to watch that show.
00:00:43.200 --> 00:00:45.280
It was it just finished, it's on TLC.
00:00:45.439 --> 00:00:48.560
It just finished like two weeks ago, and it's really cool.
00:00:48.960 --> 00:00:50.240
Do a watch party with Miram.
00:00:50.640 --> 00:00:51.439
Yeah, Miram.
00:00:51.759 --> 00:00:52.399
She's so great.
00:00:52.479 --> 00:00:54.640
She is I learned a lot from that.
00:00:54.880 --> 00:01:02.240
Yeah, I there's there's a community in Indiana that's there's there's multiple like versions of Amish.
00:01:02.399 --> 00:01:10.480
There's like the old world, and there's the um the beachy Amish, and I actually bought my French Bulldog from an Amish community.
00:01:10.719 --> 00:01:10.879
Really?
00:01:11.120 --> 00:01:20.400
So yeah, like, and I went down there and it was crazy because like you'll have one person riding in a buggy next to another Amish person driving a Dodge Rand.
00:01:20.560 --> 00:01:20.719
Right.
00:01:20.879 --> 00:01:23.200
So like it's it's just so interesting.
00:01:23.439 --> 00:01:23.680
It is.
00:01:23.920 --> 00:01:26.319
She kind of explains that in her episode.
00:01:26.480 --> 00:01:28.079
Um I don't think I listened to that one.
00:01:28.239 --> 00:01:28.879
No, it's not okay.
00:01:29.599 --> 00:01:32.400
Oh, I was like, I don't, I I definitely would have listened to this.
00:01:32.879 --> 00:01:40.319
What does she call she calls it um the lower class, middle class, upper class, and then I think there's an upper upper class.
00:01:40.640 --> 00:01:44.239
So lower class is like who else that you know of this?
00:01:44.480 --> 00:01:45.120
Yeah, absolutely.
00:01:47.359 --> 00:01:56.640
I have watched so many YouTube videos, like multiple hour-long like documentaries about the Amish community and stuff, and I don't know why I'm gonna get as big.
00:01:56.879 --> 00:02:03.200
Yeah, I don't understand why, but like I just because of so much private culture, it is a private culture, yeah.
00:02:03.359 --> 00:02:08.560
So we're and they like they do a lot of holistic like so.
00:02:08.639 --> 00:02:19.360
I I photograph uh uh this family had a couple home births, and I talked to the midwives, and they said they mainly just do Amish people because they just don't go to hospitals and stuff.
00:02:19.439 --> 00:02:22.560
And I was always intrigued, like, what do you do when you're sick?
00:02:22.879 --> 00:02:24.319
What do you do when you have an ear infection?
00:02:24.400 --> 00:02:26.879
Stuff that like you need an antibiotic for, you know what I mean?
00:02:27.039 --> 00:02:28.800
And she goes, Oh, we have stuff for all of that.
00:02:29.039 --> 00:02:30.400
So that's where the book came from.
00:02:30.719 --> 00:02:36.879
Well, I know the hospital here in Shawnee has hitching posts for horses and stuff like that.
00:02:36.960 --> 00:02:39.120
And I'm like, that's crazy, yeah.
00:02:39.439 --> 00:02:40.560
And not in a bad way, crazy.
00:02:40.639 --> 00:02:41.599
It's just like no, it is.
00:02:41.759 --> 00:02:43.120
We were gonna get hitching posts here.
00:02:43.360 --> 00:02:44.560
Yeah, we talked about getting hitching.
00:02:45.280 --> 00:02:51.039
Yeah, like um, I know like Dollar General has hitching posts and stuff, like a lot of the businesses do.
00:02:51.280 --> 00:02:54.879
But let's get into it about you because you're not Amish.
00:02:55.120 --> 00:02:56.879
I am not Amish, I am the exact opposite.
00:02:56.960 --> 00:02:58.000
I am tech all the way.
00:02:58.240 --> 00:03:02.479
So you are feeling close to me.
00:03:05.680 --> 00:03:06.960
You tell me.
00:03:11.759 --> 00:03:17.039
You know yourself inside of me.
00:03:18.960 --> 00:03:23.439
Tell me freely why in your eye.
00:03:25.599 --> 00:03:27.280
So I'm Nicole Fisher.
00:03:27.439 --> 00:03:28.800
This is my husband.
00:03:30.080 --> 00:03:30.639
Keith.
00:03:31.039 --> 00:03:32.639
Keith what Fisher.
00:03:32.800 --> 00:03:33.680
I watch enough episodes.
00:03:35.199 --> 00:03:36.800
I I knew, I knew this was coming.
00:03:38.000 --> 00:03:38.319
It's my thing.
00:03:38.719 --> 00:03:42.719
It's like he doesn't he makes me say it, but we are wearing the same thing as we did back-to-back episodes.
00:03:42.800 --> 00:03:44.000
I feel like I'm not no, we're not.
00:03:44.080 --> 00:03:44.800
It's different days.
00:03:44.879 --> 00:03:46.800
I just wear I have three shirts.
00:03:47.120 --> 00:03:48.319
We're getting caught up.
00:03:48.560 --> 00:03:53.439
Um, but today we have a special guest, and I met him through the TikTok world.
00:03:53.599 --> 00:03:55.199
Through the world of the tiki-talkie.
00:03:55.360 --> 00:03:55.520
Yeah.
00:03:55.759 --> 00:03:59.280
So this is his name is Josh, and I'm gonna let him take it.
00:03:59.360 --> 00:04:01.280
He's he stopped in and for the bucket.
00:04:01.360 --> 00:04:02.000
I think it was the bucket.
00:04:02.560 --> 00:04:03.360
Absolutely the bucket.
00:04:03.520 --> 00:04:05.280
So, yeah, my name's my name's Josh.
00:04:05.520 --> 00:04:05.759
Go ahead.
00:04:05.840 --> 00:04:06.000
Go ahead.
00:04:06.240 --> 00:04:06.479
You sure?
00:04:10.159 --> 00:04:12.240
I think it's an awesome thing you got going.
00:04:12.319 --> 00:04:13.439
It's so cool.
00:04:13.680 --> 00:04:14.879
It is dang, that's awesome.
00:04:15.199 --> 00:04:16.000
Dang, that's awesome.
00:04:16.160 --> 00:04:17.279
So, yeah, my name's Josh.
00:04:17.360 --> 00:04:22.560
Uh, I run a channel that originally was just a TikTok channel called Dang That's Awesome.
00:04:22.639 --> 00:04:26.800
It was about food and trying different food, finding like viral food.
00:04:26.879 --> 00:04:28.319
I'm I'm not a food challenge guy.
00:04:28.399 --> 00:04:46.399
I'm not gonna go eat a bunch, uh, but it was trying to find things primarily in Wisconsin, and it originally wasn't just Wisconsin, but it turned into that, um, that maybe people don't know about and uh they would want to try, or places that are doing something different than than everywhere else.
00:04:46.560 --> 00:04:50.079
Uh and that's that's how it took off and and became what it is.
00:04:50.160 --> 00:04:58.800
And now it's branched out into a whole new genre of everything, but that it's only set eight months old, and I've done 7.4 million views.
00:05:00.160 --> 00:05:00.879
I started July.
00:05:00.959 --> 00:05:03.920
I officially have called July 1st my my start date.
00:05:04.000 --> 00:05:04.959
It was like a week before that.
00:05:05.600 --> 00:05:06.000
Amazing.
00:05:06.160 --> 00:05:06.480
Thank you.
00:05:06.560 --> 00:05:06.959
Yeah, yeah.
00:05:07.199 --> 00:05:08.079
And so I'm awesome.
00:05:08.240 --> 00:05:10.399
I see you're even at like Airbnbs and stuff.
00:05:10.560 --> 00:05:11.680
So that's the new venture.
00:05:11.759 --> 00:05:12.800
So that is awesome.
00:05:12.959 --> 00:05:18.959
It it originally had started out as things to eat, and then it turned into things to eat and stuff to do.
00:05:19.279 --> 00:05:29.680
So like different entertainment, like mini golf or whatever, like different things to do while you're while you're traveling, while you're going places, and then it turned into places to stay.
00:05:29.839 --> 00:05:34.879
So now it's things, things to eat, stuff to do, and places to stay is kind of the tagline for it.
00:05:35.040 --> 00:05:40.399
So it's staying at Airbnb's luxury resorts, hotels, uh, different places like that.
00:05:40.560 --> 00:05:44.160
And then while you're staying at those, what can you do and where can you eat?
00:05:44.319 --> 00:05:48.319
So that's now the YouTube version of Dang That's Awesome.
00:05:48.480 --> 00:05:52.560
So TikTok itself is still just the food-based thing, mostly.
00:05:52.879 --> 00:06:02.959
And then the YouTube is longer form videos about my hotel stays or my resort stays, and then uh like what I'm doing while I'm there.
00:06:03.120 --> 00:06:13.600
So I'm spending two days at, and then I'll show the whole stay, the uh uh a shortened version of the whole stay, the whole tour of the hotel or the Airbnb, whatever it is.
00:06:13.759 --> 00:06:16.480
Um you let them know in advance what you do.
00:06:16.720 --> 00:06:18.560
Yeah, so I'm I'm I'm in touch with them.
00:06:19.600 --> 00:06:20.000
Correct, yeah.
00:06:20.079 --> 00:06:24.720
So this is so do they like roll out the stops and treat you extra good?
00:06:25.120 --> 00:06:26.800
Um yes and no.
00:06:27.439 --> 00:06:28.480
Roll out the red carpet.
00:06:28.639 --> 00:06:30.160
I I always tell them not to.
00:06:30.319 --> 00:06:32.639
I like I won't, but they're going to.
00:06:32.800 --> 00:06:36.000
Uh so like we really are to tell them not to.
00:06:36.240 --> 00:06:36.560
Right.
00:06:36.720 --> 00:06:44.720
Uh because uh I talked to them beforehand, it's now turned more into like a marketing business, a growth content business is what I've called it.
00:06:44.879 --> 00:06:47.279
Um, because I am paid to be there.
00:06:47.360 --> 00:06:48.959
I'm paid to try the food now.
00:06:49.120 --> 00:06:55.199
But with that being said, everything that you've seen or will see on my channel will always be true.
00:06:55.439 --> 00:06:59.839
Right, because I I get kickback or you know, kind of hate for that.
00:07:00.000 --> 00:07:01.279
They're like, oh, you're paid to be there.
00:07:01.360 --> 00:07:02.959
You I how can I trust you?
00:07:03.120 --> 00:07:08.240
Well, I've actually done reviews that I did not like the place and I refunded their money and never put the video up.
00:07:08.399 --> 00:07:14.480
Oh, look at so like I don't want to be that guy that's just pretending to like something so people will go there.
00:07:14.560 --> 00:07:14.720
Yeah.
00:07:15.120 --> 00:07:17.920
Because that takes back the integrity of my name from it.
00:07:18.240 --> 00:07:20.240
So yeah, um, but yeah, that's good to know.
00:07:20.480 --> 00:07:22.560
I talked to I'm talking to a few different resorts right now.
00:07:22.639 --> 00:07:30.879
Like, so tomorrow I head down to Milwaukee for three days to stay at the brewhouse inn, which is uh the former Paps Brewery, which is now a hotel.
00:07:31.360 --> 00:07:32.240
So I'm staying there.
00:07:32.800 --> 00:07:34.480
Cool, and that's paid for by them.
00:07:34.720 --> 00:07:41.279
Yeah, and uh but in return, I'm doing my long form video, I'm doing some short form, but I also give them some content now too.
00:07:41.439 --> 00:07:42.160
So that's something.
00:07:42.240 --> 00:07:46.560
So they get some asset photos, they get some asset videos that they can use on their channel.
00:07:46.720 --> 00:07:51.439
They can put the photos on ads or whatever they want, they get licensing for that.
00:07:51.600 --> 00:08:05.279
Um, and I've done it with some food with restaurants too, that I that I'm going there monthly and doing their monthly special where I film a quick 60-second video, but then also they get food photos and food video clips and stuff like that that they can use too.
00:08:05.600 --> 00:08:07.120
Where have you all traveled to?
00:08:07.360 --> 00:08:11.759
Um, well, for this, it's primarily been Wisconsin for right now.
00:08:11.839 --> 00:08:12.000
Yeah.
00:08:12.160 --> 00:08:16.959
Um, I am I'm a photographer and I teach photography, so I go to like conferences and workshops and stuff.
00:08:17.040 --> 00:08:18.800
So I'm traveling literally everywhere.
00:08:18.879 --> 00:08:24.720
Uh, and I've always wanted to find places to eat and do things to do and stuff like that.
00:08:24.879 --> 00:08:26.240
So that's how I got started with this.
00:08:26.319 --> 00:08:30.160
Is I started filming them while I was traveling, putting them out, and they took off.
00:08:30.319 --> 00:08:31.519
But then I started doing them.
00:08:31.680 --> 00:08:34.799
I wasn't traveling in like September, October.
00:08:34.879 --> 00:08:42.399
And so I started doing a lot of stuff down in the Appleton area, Green Bay, it's the general area that I live, and like those started taking off like crazy.
00:08:42.639 --> 00:08:45.919
So I'd put a video out and in three days it'd have a hundred thousand views on it.
00:08:46.080 --> 00:08:48.879
I'd put another video out, it'd have 50,000 views in an hour.
00:08:49.039 --> 00:08:53.600
Like, so it's it's insane like how quick that grew in that general area.
00:08:53.840 --> 00:08:57.039
Like, but now it's branching out more into more travel.
00:08:57.919 --> 00:09:01.360
So what I know you educated me a little bit on the TikTok world.
00:09:01.440 --> 00:09:10.240
So people that are listening that aspire to be like you, yeah, and or not even like maybe like for food or anything, but some other thing for TikTok.
00:09:10.879 --> 00:09:18.559
You educated me on like being interacting with other pages helps with the algorithm with TikTok.
00:09:18.960 --> 00:09:20.960
Explain the algorithm and how TikTok works.
00:09:21.200 --> 00:09:21.440
Okay.
00:09:21.600 --> 00:09:23.039
So how long of a podcast?
00:09:23.840 --> 00:09:24.240
I'm kidding.
00:09:24.399 --> 00:09:29.200
Like I could I can like I said it before we filmed, I could nerd out on this like all day, every day.
00:09:29.360 --> 00:09:43.919
Um, because it is really like there's a few things, and and without going too deep in it in it, it's the one that I would say is interacting with people from your business channel or or whatever you're trying, whichever one you're trying to promote.
00:09:44.240 --> 00:09:50.639
Because now, Nicole, if you had your personal one and you were commenting on people's stuff, how did they know that you're the owner of the mill?
00:09:50.879 --> 00:09:51.120
Yeah.
00:09:51.600 --> 00:09:56.639
But if you're commenting from the mill on somebody's thing, they're like, oh, this coffee shop is commenting on it.
00:09:56.720 --> 00:09:59.519
Maybe I should check them out or click on it and kind of look at it quick.
00:09:59.600 --> 00:10:04.000
And then they see your absolutely amazing videos that you have on there, and then they follow you.
00:10:04.240 --> 00:10:12.960
So, like, that's that's one of the things is making sure that everything you're doing uh it it aligns with your business and they can see that it's a business commenting.
00:10:13.200 --> 00:10:22.799
Because even like I get messages from or comments from like bigger businesses, and I'm like, holy crap, like this company is is saw my video.
00:10:22.960 --> 00:10:25.360
So then I'm like, I feel good, you know what I mean?
00:10:25.679 --> 00:10:25.840
Right.
00:10:26.080 --> 00:10:35.360
Which, you know, if I comment on somebody's video that's has less followers than me or something like that, they see it and they're like, Holy crap, dang, that's awesome! Commented on my page.
00:10:35.440 --> 00:10:38.080
And then and I I was that way as a photographer too.
00:10:38.159 --> 00:10:43.600
Like, if a famous photographer would comment on my stuff, I'd be like, Right, this is it, like I made it, you know.
00:10:43.759 --> 00:10:46.960
So, like no, I get that, and that's just connecting it to your brand.
00:10:47.200 --> 00:10:47.360
Okay.
00:10:47.600 --> 00:10:59.360
Now, as far as like posting and and when you should post and how you should post and stuff like that, um, it's really kind of trial and error at beginning until you figure it out kind of a rhythm.
00:10:59.679 --> 00:11:07.200
So with mine, I was posting food videos kind of at different times of the day to see which one got more views to see if it would.
00:11:07.440 --> 00:11:12.879
And if I would post at 11 a.m., it wouldn't do as good as 4 p.m.
00:11:13.360 --> 00:11:15.039
So I would if I post it at 11 a.m.
00:11:15.120 --> 00:11:18.240
and it didn't do well, I'd take it down and repost it at 4 p.m.
00:11:18.639 --> 00:11:21.759
Oh, and then that video would grow again.
00:11:22.080 --> 00:11:31.279
Because I found out with food that uh if you post at 4 p.m., it gives TikTok enough time to realize that it's a food video and show it to people who are eating dinner.
00:11:32.159 --> 00:11:40.639
So, like figuring that whole thing out is like people are hungry, they're looking for at TikTok while they're trying to decide what they want to eat, and my video pops up.
00:11:40.960 --> 00:11:48.480
But if I post it at 11, people usually aren't looking at TikTok at noon when they're looking for lunch, they're just out to go get lunch.
00:11:48.639 --> 00:11:50.960
They're not also looking at their phone, right?
00:11:51.120 --> 00:11:57.759
But dinner time they are posting my fun videos, like like I just did it's called Unleash.
00:11:57.840 --> 00:11:59.279
It's a bungee fitness.
00:11:59.440 --> 00:12:00.000
Oh, yeah, yeah.
00:12:00.240 --> 00:12:04.799
So I just did a video, and the long form video is coming on YouTube, it's not out quite yet as of as of right now.
00:12:04.879 --> 00:12:10.080
But the short form is I posted it at nighttime when people are laying in bed just doom scrolling.
00:12:10.320 --> 00:12:13.840
Okay, because that's a video that's not time related.
00:12:14.000 --> 00:12:16.159
Yeah, so it can do good at any time.
00:12:16.399 --> 00:12:18.799
Same with my like Airbnb stays and stuff like that.
00:12:18.960 --> 00:12:22.639
I can post those kind of whenever, and they'll just take off at a certain point.
00:12:22.879 --> 00:12:25.279
Okay, that's kind of like what Facebook will tell you.
00:12:25.440 --> 00:12:31.679
Like, if you look, you probably have seen it'll like give you pointers, at least in the like the business suite.
00:12:31.919 --> 00:12:35.679
It'll be like posting something like this is good at like 7 p.m.
00:12:35.840 --> 00:12:37.360
Yeah when people are laying in bed.
00:12:37.519 --> 00:12:40.559
A feel-good, heart-filled post is always good early.
00:12:40.799 --> 00:12:41.039
Correct.
00:12:41.200 --> 00:12:43.600
Or in the evening when people are like getting ready for bed.
00:12:43.759 --> 00:12:50.960
So it's the algorithm is part of the secret of catching when you become viral or people see your stuff.
00:12:51.120 --> 00:12:52.399
Yeah, to start.
00:12:52.480 --> 00:12:56.879
And then once you figure that out, so like my food videos that I post at 4 p.m.
00:12:57.200 --> 00:13:00.080
will get a lot of views around between six to eight.
00:13:00.320 --> 00:13:04.559
So when I post a food video, you can almost guarantee I'm gonna post it at 4 p.m.
00:13:04.720 --> 00:13:05.120
every time.
00:13:05.279 --> 00:13:06.879
I'm gonna double down on that footage.
00:13:07.039 --> 00:13:07.519
That's awesome.
00:13:07.679 --> 00:13:15.759
So, like, and I've noticed that if I post a food video and a fun video and a hotel video, I can see which one does better at a certain time.
00:13:15.840 --> 00:13:18.720
And then I take a note and I'm like, okay, this video I gotta put.
00:13:18.960 --> 00:13:21.919
If I do a stay video, I have to post a stay video at this time.
00:13:22.080 --> 00:13:22.480
That's cool.
00:13:22.879 --> 00:13:26.000
I keep looking at Cami because I'm like, maybe this could be a side gig for Cammy.
00:13:26.399 --> 00:13:29.279
I see Cami like staying at hotels for free.
00:13:29.840 --> 00:13:35.279
Airbnb is like doing that's a like when you were telling me you like months ago that you were starting to do it.
00:13:35.360 --> 00:13:37.200
I'm like, what a what a great life.
00:13:37.279 --> 00:13:38.240
Yeah, great gig.
00:13:38.399 --> 00:13:39.120
What a great life.
00:13:39.519 --> 00:13:42.720
I think you're missing the boat with the with the food challenges.
00:13:43.679 --> 00:13:45.440
Okay, so here's old Trixie.
00:13:45.679 --> 00:13:47.279
Like, this was a couple years ago, probably.
00:13:47.600 --> 00:13:50.559
It's like your dream is to enter a high talk eating contest or something.
00:13:51.919 --> 00:13:52.159
What?
00:13:52.639 --> 00:13:54.480
What no?
00:13:54.720 --> 00:13:56.480
Oh, it must have been a different guy I was kidding.
00:13:56.720 --> 00:14:01.919
Yeah, it must have been one of those other low lives at the time.
00:14:02.080 --> 00:14:02.240
Okay.
00:14:02.399 --> 00:14:06.799
Uh no, I had a dream that I was I was like a food challenge guy.
00:14:06.879 --> 00:14:07.120
Yeah.
00:14:07.279 --> 00:14:10.559
And like pizza primarily was in the dream, but it was all different kinds of things.
00:14:10.720 --> 00:14:13.279
Yeah, but then you like don't get to really enjoy it at that point, right?
00:14:13.440 --> 00:14:14.559
When you're just stuck.
00:14:16.879 --> 00:14:18.159
He overeats all the time.
00:14:18.399 --> 00:14:19.120
I can eat a lot.
00:14:19.360 --> 00:14:20.480
I'm not an overeater.
00:14:20.639 --> 00:14:26.799
So here's the funny thing about this whole food journey that I went on, which is the opposite food journey than I was on before.
00:14:26.960 --> 00:14:34.320
I was actually like, I was eating carnivore, I was fasting, I was drinking like a gallon and a half of water, I was working out, I lost like 40 pounds.
00:14:34.559 --> 00:14:37.360
And then I started this channel and I've put on like 25 back.
00:14:37.519 --> 00:14:42.559
Well, you and like so it's like definitely a blessing and a curse right now.
00:14:42.720 --> 00:14:42.879
Right.
00:14:43.039 --> 00:14:45.279
Um, I'm starting to watch the food that I eat again.
00:14:45.360 --> 00:14:51.200
So like I'm only like when I go to do the food reviews and stuff, I try to only eat like two or three bites of something.
00:14:51.360 --> 00:14:51.519
Okay.
00:14:51.600 --> 00:14:54.559
And then I take it home and the kids mount it down when I get home and stuff.
00:14:54.639 --> 00:14:57.360
But like it's really been something.
00:14:57.519 --> 00:15:09.279
And like I know like the guys that were on TV or the the people that do like food videos on like food challenges, you can see them like really putting on the weight, like the longer their channel, the more successful.
00:15:09.440 --> 00:15:14.080
Because the more successful, the more you have to do it, and the bigger ones you have to try and stuff like that.
00:15:14.159 --> 00:15:16.480
So I've gone to a few places, they're like, You want to try the food challenge?
00:15:16.559 --> 00:15:18.720
I'm like, no, like I that's not my channel.
00:15:18.879 --> 00:15:20.960
Like as much as I'd love to try some of them.
00:15:21.039 --> 00:15:21.840
Like, like no.
00:15:22.240 --> 00:15:23.600
Maybe that's what my husband will do.
00:15:24.000 --> 00:15:27.120
Have you ever thought are are your do you put your kids on camera ever?
00:15:27.519 --> 00:15:29.600
So I put my kids on YouTube.
00:15:30.080 --> 00:15:31.440
I don't put them on TikTok.
00:15:31.600 --> 00:15:35.279
Um, I it's just one of those things that like I love TikTok.
00:15:35.440 --> 00:15:40.559
TikTok is made is my business, but there's still some sketchiness about it that I just don't know.
00:15:41.039 --> 00:15:48.320
Um, but the YouTube they've been on, my son went and stayed at uh Great Wolf Lodge and Gurney with me, and we did a video together of that.
00:15:48.399 --> 00:15:49.200
He's 17.
00:15:49.360 --> 00:15:52.159
Um my daughter's 13, so like, oh, she'll be 13.
00:15:52.320 --> 00:15:57.840
So like they're getting to the age where I feel a little bit more comfortable putting online because they're gonna be online at that point anyway.
00:15:58.000 --> 00:16:00.720
Because you know, my daughter's starting to be like, I want my own TikTok.
00:16:00.879 --> 00:16:03.200
I'm like, no, like when you're 30, you can have one.
00:16:03.440 --> 00:16:08.240
So um, like, but but no, like uh I'm I'm semi-okay with it.
00:16:08.320 --> 00:16:15.440
There's there's a a time and a place for, especially like with Great Wolf Lodge or with some of these resorts and stuff that are family-oriented.
00:16:15.679 --> 00:16:16.879
Kind of cool to get to that point of it.
00:16:17.440 --> 00:16:18.480
Yeah, they want family content.
00:16:18.799 --> 00:16:24.879
I just watched uh TikTok on Great Wolf Lodge side note about a room that was haunted.
00:16:25.200 --> 00:16:26.080
I have not seen that.
00:16:26.240 --> 00:16:27.120
I'm gonna forward it to you.
00:16:27.279 --> 00:16:29.440
Yes, please, because I'm gonna message them and say I want to stay in it.
00:16:29.600 --> 00:16:32.159
Yes, and it was I'm also a ghost enthusiast.
00:16:32.399 --> 00:16:33.440
I am too, yeah.
00:16:33.919 --> 00:16:41.840
Okay, so it was like creepy, and like it was like a conjoined room, a kid conjoined room, and it was like spooky.
00:16:42.240 --> 00:16:44.000
I was watching it with Nox actually.
00:16:44.159 --> 00:16:46.720
No wonder the kids can't go to the bathroom by themselves.
00:16:47.519 --> 00:16:49.039
But yeah, awesome.
00:16:49.279 --> 00:16:52.000
So what else do you have for him?
00:16:52.080 --> 00:16:53.360
Are you gonna ask for questions?
00:16:53.600 --> 00:16:55.360
Yeah, some questions on me.
00:16:56.080 --> 00:16:57.759
No, I'm waiting for his weird questions.
00:16:58.000 --> 00:17:00.080
I love the weird questions, like I'm for it.
00:17:00.320 --> 00:17:00.879
Right.
00:17:02.320 --> 00:17:06.079
Do you think we do we do you think we landed on the moon?
00:17:06.559 --> 00:17:07.519
Oh man.
00:17:08.799 --> 00:17:11.359
Just hit me with one that could get me in trouble.
00:17:12.400 --> 00:17:13.440
It's your own opinion.
00:17:13.599 --> 00:17:14.880
We can't get in trouble for your opinion.
00:17:15.119 --> 00:17:18.400
It's one of those things that like growing up, I always thought so.
00:17:18.480 --> 00:17:22.240
But the more like rational I'm thinking, it's like hard to believe.
00:17:22.319 --> 00:17:24.960
Yeah, like it's one of those like, why haven't we gone back?
00:17:25.119 --> 00:17:28.400
And like then I started looking into the whole like space race thing.
00:17:28.480 --> 00:17:36.880
So like we want so the the between us and I think it was Russia trying to get to the moon, and we did it first, so like now we don't feel like we need to go back.
00:17:37.039 --> 00:17:37.759
Like, why?
00:17:38.000 --> 00:17:39.839
Like, like that doesn't make sense to me.
00:17:39.920 --> 00:17:48.160
Like, it was like just a way to show that you're far more advanced than other militaries, I think.
00:17:48.640 --> 00:17:50.880
Yeah, but like why haven't we gone back since then?
00:17:51.039 --> 00:17:52.480
Yeah, like that's my thought.
00:17:52.640 --> 00:17:56.400
Like, like and then like that we're streaming it live.
00:17:56.799 --> 00:17:57.440
Yeah.
00:17:57.759 --> 00:17:59.839
Uh okay.
00:18:00.960 --> 00:18:11.039
There's just too many like inconsistencies and weirdness about it, but like, yeah, it's I would like to say that we did, but I don't really know if we did or not.
00:18:11.200 --> 00:18:13.279
Like, I think we will again real soon.
00:18:13.440 --> 00:18:24.400
Like, I think we're getting to the point where we and if we could have, I think we would have, but I think we can, and there's something that's maybe stopping us, or I don't know, aliens, or I don't know.
00:18:24.720 --> 00:18:26.319
I'm so sure we're gonna go back.
00:18:26.640 --> 00:18:31.759
And and going back to the conversation that we had, because I know your alien question.
00:18:31.920 --> 00:18:34.480
Um he's prepared, he's done his homework.
00:18:34.640 --> 00:18:40.880
I well, I was listening to yours and and uh your description of the alien with the big brain.
00:18:40.960 --> 00:18:42.079
That's Mars attacks.
00:18:42.240 --> 00:18:42.559
Is it?
00:18:42.799 --> 00:18:47.440
I'm I'm a movie guy, so Mars attacks, they're the guys that had the big brains and stuff like that.
00:18:48.000 --> 00:18:49.599
Have you seen Resident Alien?
00:18:49.759 --> 00:18:50.559
It's a TV show.
00:18:50.720 --> 00:18:51.359
Um it's Alan.
00:18:52.240 --> 00:19:01.279
Alan Tudik really is he's a he's an amazing actor, and like he's an alien who lives in like Wyoming or something like that, and he takes over the body of somebody.
00:19:01.440 --> 00:19:03.279
And only we miss this.
00:19:03.519 --> 00:19:04.640
Oh good.
00:19:05.200 --> 00:19:09.599
Only one kid can see that he's an alien and sees his true form, and then everybody else.
00:19:11.359 --> 00:19:12.480
Um it's recent.
00:19:12.799 --> 00:19:15.599
Yeah, the fourth the final season just came out like last year.
00:19:16.400 --> 00:19:21.440
Yeah, and it's it's on sci-fi, uh, but now it's on like Netflix and all the other things.
00:19:23.200 --> 00:19:41.920
And so like only one kid can see that he's an alien, and everybody else sees him as the actor, Alan Tudik, who is um he's the pirate in Dodgeball, pirate Steve in Dodgeball, like amazing actor, like totally like underrated actor, been in so many amazing shows and movies and stuff.
00:19:42.079 --> 00:19:47.279
But he looks like when they when they do show him as an alien form, he looks like a walking fish.
00:19:47.519 --> 00:19:55.519
And I that's what I picture the aliens to look like is like fish with big mouths, but like they walk and they have like scales, and that's my alien.
00:19:55.920 --> 00:19:57.920
Do you think aliens live in the ocean?
00:19:59.039 --> 00:20:00.319
Like currently, yeah, absolutely.
00:20:00.799 --> 00:20:01.920
That's what I'm kind of thinking too.
00:20:02.160 --> 00:20:06.319
I that they because NASA stopped with space and went to the ocean now.
00:20:06.480 --> 00:20:07.759
Yeah, did you hear that?
00:20:08.400 --> 00:20:16.799
NASA pays gets paid, or vice versa, by um Hollywood.
00:20:17.200 --> 00:20:18.400
Uh help me out.
00:20:18.480 --> 00:20:19.759
It's not called Hollywood.
00:20:22.160 --> 00:20:22.960
The production.
00:20:23.279 --> 00:20:24.720
Like the Screen Actors Guild?
00:20:24.880 --> 00:20:27.119
Um, no, Hollywood.
00:20:29.839 --> 00:20:32.799
No matter how many times you say it the same, it doesn't sound different.
00:20:33.599 --> 00:20:36.720
Like how the CIA is on Hollywood.
00:20:36.799 --> 00:20:37.599
What do you call Hollywood?
00:20:38.079 --> 00:20:40.079
This is for this is for the Beans and Banter podcast.
00:20:40.319 --> 00:20:40.720
Yeah, yeah, yeah.
00:20:40.960 --> 00:20:47.599
It is, but like the CIA is legit on payroll from or vice versa.
00:20:47.759 --> 00:20:49.839
The CIA pays Hollywood.
00:20:50.079 --> 00:20:54.720
Like Warner Brothers, or or like movie production, Universal Studios or whatever.
00:20:55.279 --> 00:20:55.920
They get paid.
00:20:56.079 --> 00:21:09.759
So the theory behind the CIA, this is this is definitely a banter and boom spears and banter episode, but so it helps control the masses and how people should think and feel.
00:21:10.079 --> 00:21:10.880
Like the CIA is a lot of people.
00:21:11.200 --> 00:21:12.240
I totally believe that.
00:21:12.559 --> 00:21:13.359
I totally believe that.
00:21:13.440 --> 00:21:14.559
Yeah, and it's like legit.
00:21:14.640 --> 00:21:22.240
You can look up like the CIA is like paying, hey, we need you to lean more towards so like movements, right?
00:21:22.480 --> 00:21:24.799
We want more of this type of stuff fed to the people.
00:21:24.880 --> 00:21:28.720
So everything we're seeing is whatever the movement may be today.
00:21:28.960 --> 00:21:30.240
Yeah, I I believe that.
00:21:30.319 --> 00:21:32.559
I mean it's it's media in general, like it really is.
00:21:32.880 --> 00:21:43.680
So at what point is there gonna be like an uprising or like where people are gonna be like I don't want to say like educated enough, but they know enough of the real that's going on.
00:21:44.079 --> 00:21:48.880
My if you're asking me that that there's like something's gonna happen.
00:21:49.119 --> 00:21:50.640
Like what's when is that gonna happen?
00:21:50.960 --> 00:21:59.519
I kind of think we're already seeing it personally because people put more at stake to what podcasts are saying, what um TikTok is saying.
00:22:00.160 --> 00:22:01.119
versus the news.
00:22:01.279 --> 00:22:01.519
Yeah.
00:22:01.680 --> 00:22:02.880
People don't believe CNN.
00:22:02.960 --> 00:22:03.759
People don't believe Fox.
00:22:04.000 --> 00:22:05.279
People don't believe, you know what I mean?
00:22:05.359 --> 00:22:07.440
Whether it's left or right, people are like, whatever.
00:22:07.599 --> 00:22:08.400
Like, I don't believe it.
00:22:08.559 --> 00:22:12.240
So I feel like it's already starting that people are questioning the main.
00:22:14.319 --> 00:22:16.240
I think it already is a little bit more.
00:22:16.319 --> 00:22:20.079
Like I th I think the people that are starting are just being labeled as crazy.
00:22:20.240 --> 00:22:20.640
Yes.
00:22:20.720 --> 00:22:23.759
And like not being kind of overlooked, but I think so.
00:22:23.920 --> 00:22:24.720
I I yeah.
00:22:25.039 --> 00:22:32.000
I feel like I feel like with I mean whether we're happy or sad it it doesn't matter what your opinion is on with election.
00:22:32.319 --> 00:22:35.039
But a lot had to do with Joe Rogan's podcast.
00:22:35.119 --> 00:22:36.079
Are you interrupting me on purpose?
00:22:36.240 --> 00:22:37.039
Do you want me to say this?
00:22:37.279 --> 00:22:41.200
No, my opinion is I really I can't wait for it to happen.
00:22:41.519 --> 00:22:42.799
Like I can't wait.
00:22:43.039 --> 00:22:44.640
Like the world to fall apart?
00:22:44.799 --> 00:22:48.160
No, not to fall apart, but to like you know take it back.
00:22:48.559 --> 00:22:49.039
The people?
00:22:49.279 --> 00:22:49.440
Yeah.
00:22:49.599 --> 00:22:50.000
Yeah.
00:22:50.319 --> 00:22:57.759
I think it's I think it's doing a disservice power away from it's doing a disservice definitely to not be honest to the people what's really going on.
00:22:58.000 --> 00:22:58.240
I agree.
00:22:58.480 --> 00:22:59.200
Because we don't know.
00:22:59.519 --> 00:23:05.680
I don't know what I don't care what news I'm watching I'm like what is the other half of the story?
00:23:05.839 --> 00:23:07.839
Tell me the other half of what's going on.
00:23:08.160 --> 00:23:11.519
Well when you follow the like who owns everything.
00:23:11.759 --> 00:23:12.079
Yes.
00:23:12.720 --> 00:23:19.359
It's like and granted it probably has changed at this point but back when it was Viacom and Time Warner that owned everything.
00:23:19.519 --> 00:23:22.400
Like CNN and Fox are owned by the same company.
00:23:22.720 --> 00:23:43.599
So that should tell you something that the same company is like telling these two entities what to put on the constant so I feel like I could get in so people did I know I know and I and I I realized it when I don't remember who said it but it was after after Trump went on Joe Rogan.
00:23:43.920 --> 00:23:54.240
It exploded yeah everything kind of shifted and they're like okay what is this I think it might have been Tucker Carlson who's a little crazy but I kind of like and I I don't I don't know how I feel about him.
00:23:54.480 --> 00:24:04.640
But he said this should be a wake up to the people that people are listening more to conversations and sit down with podcasters or whatever versus what the news is feeding you.
00:24:04.799 --> 00:24:07.680
The news should wake up and be like we're doing something wrong.
00:24:07.920 --> 00:24:10.240
Yeah and I I think it's the genuinality of it.
00:24:10.400 --> 00:24:13.200
Like people just want to hear somebody talk instead of something scripted.
00:24:13.279 --> 00:24:21.279
And that's coming back to like my videos that I do that are like I always try to be positive with them but like I try to not script too much of it.
00:24:21.359 --> 00:24:24.480
Like I definitely try to think of what I'm going to say and what I want to do.
00:24:24.880 --> 00:24:27.279
But I don't want it to feel like a newscast.
00:24:27.359 --> 00:24:35.279
I want it to feel it doesn't seem that way when I watch your and that's why when you asked you like okay what's like what what is on the agenda and I'm like we just kind of wing you're like perfect.
00:24:35.440 --> 00:24:35.920
You're like perfect.
00:24:36.160 --> 00:24:44.240
Yeah some I've been on a few podcasts before both with my photography business and with this now and it's like they some of them want to send you like here's 10 questions we're going to ask you.
00:24:44.480 --> 00:24:45.519
And like that's cool.
00:24:45.680 --> 00:24:48.400
Like kind of get an idea but like I like this much better.
00:24:48.559 --> 00:24:57.359
Like I like to just kind of started that way in a sense but Cammy would make the question when it was just Keith and I because we kind of got like running out of things to say about ourselves.
00:24:57.599 --> 00:24:58.880
We're like you know we're we're boring.
00:24:58.960 --> 00:24:59.519
We know what I mean.
00:25:00.319 --> 00:25:01.200
We have a minivan.
00:25:01.359 --> 00:25:16.319
I mean we have to say our story was told already but it's easy when people like you like there's your content this episode is going to be very beneficial to a lot of listeners in the TikTok industry or I hope so any because they want to know like what is the secret?
00:25:16.400 --> 00:25:17.200
What do you do?
00:25:17.359 --> 00:25:19.440
And this is is this your full time gig now?
00:25:19.519 --> 00:25:27.920
Yeah yeah well I mean I I've been a photographer and a videographer for about 10 years now okay so like I've owned my own photography business since 2017 or 18.
00:25:28.079 --> 00:25:28.319
Okay.
00:25:28.400 --> 00:25:30.799
Uh so like it's just kind of transition.
00:25:34.160 --> 00:25:34.480
Okay.
00:25:34.799 --> 00:25:35.279
Go on.
00:25:35.680 --> 00:25:39.759
I so I just I've been a photographer and a videographer for almost 10 years now.
00:25:39.920 --> 00:25:44.079
So I just kind of transitioned into being more of a focus of this.
00:25:44.160 --> 00:25:44.400
Yeah.
00:25:44.880 --> 00:25:46.480
But it's it's still the same thing.
00:25:46.640 --> 00:25:59.279
And when I started this like I said I was just doing the food stuff and I was just doing those videos and like as it grew and as I realized like I'm helping small business and stuff I was like how can I help them more?
00:25:59.519 --> 00:26:09.119
So like with photography I'm a photographer like I've taken food photos I've worked with some big restaurants and it didn't connect that I should be offering those together.
00:26:09.359 --> 00:26:22.640
It's genius because there's a lot of people in boomer generation and even like my generation like I think our generation just started cell phone era that doesn't do well with marketing.
00:26:23.039 --> 00:26:30.720
Doesn't do well they'll just like take a picture of a chalkboard of what sure yeah I mean and it's like they're losing the battle of who's coming in because of marketing.
00:26:30.799 --> 00:26:35.359
Yeah really it comes down to marketing like good pictures like what are you what content are you pushing out there.
00:26:35.440 --> 00:26:35.599
Yeah.
00:26:35.680 --> 00:26:39.519
So you are doing a huge service to businesses that can't do that.
00:26:39.839 --> 00:26:43.920
I think my struggle is being two produced photos.
00:26:44.079 --> 00:26:58.880
I've learned that like dialing it back and showing a little bit more like almost natural looking photos like like I took it with the cell phone almost do better than if I set up my light and staged the entire shoot and like added vegetables around the food and stuff like that.
00:26:59.119 --> 00:27:05.759
Like it's drawing it back and being more natural does better than than the ones that I would literally take all day to take one photo of.
00:27:05.920 --> 00:27:19.039
Okay so it's funny you say that because I asked Cammy I'm like I spent so much time on this video like the beans one and I know it doesn't look like I did a lot with it but it it took me a long time I'm like hardly gets any views and hardly the one with the reverse beans.
00:27:19.119 --> 00:27:19.279
Yeah.
00:27:19.519 --> 00:27:20.079
That's amazing.
00:27:20.319 --> 00:27:21.279
It's an amazing video.
00:27:21.519 --> 00:27:22.880
Thank you but not much traction.
00:27:23.039 --> 00:27:31.920
Even when I posted it on like our face so usually I do TikTok for the algorithm because you explained a lot to me and a lot of people that come and they're like oh I was just scrolling TikTok and I saw it.
00:27:32.000 --> 00:27:32.160
Yeah.
00:27:32.319 --> 00:27:33.039
Like it's amazing.
00:27:33.119 --> 00:27:34.240
It picks up where you're driving.
00:27:34.400 --> 00:27:40.799
Yeah absolutely yeah geo fences so I do it I don't have a big following on TikTok but I just do it because I know it brings people in.
00:27:40.960 --> 00:27:46.640
But so I'll repost it on our Facebook page and I'm like I was telling Kami I'm like I hardly got any love.
00:27:46.720 --> 00:27:47.599
She's like do you know why?
00:27:47.680 --> 00:27:49.119
She's like because it's too polished.
00:27:49.279 --> 00:28:02.960
So people are you for me they're used to not my husband's thumb in pictures like when he tries to be funny but like they're used to my style and that was like almost too so there was no brand connection behind it.
00:28:03.200 --> 00:28:10.640
So if you would have had you in it for even a shot they would have seen well if she's in a picture I'm liking it.
00:28:11.440 --> 00:28:15.680
But like what there's a couple things and that's one is there's no brand connection.
00:28:15.759 --> 00:28:17.359
So any coffee shop could have done that.
00:28:17.519 --> 00:28:23.599
They don't know that it's the mill another thing is what makes in that video there's no call to action.
00:28:23.759 --> 00:28:25.680
There's no like that video is awesome.
00:28:25.759 --> 00:28:39.920
I want to go to the mill oh I should say something or or just try to tie it in like all of my videos they start out with you know like hey I'm here in like for example like hey I'm at the mill here in Bonnewell and I'm going to try the bucket of coffee.
00:28:40.240 --> 00:28:44.640
And then I do the video where I'm trying the bucket of coffee and then at the end so that's my hook.
00:28:44.720 --> 00:28:50.880
The beginning is my hook that's I'm here I'm here in Bonnewell at the mill trying this like that's a hook.
00:28:50.960 --> 00:28:53.920
So somebody's like oh a bucket of coffee like that sounds awesome.
00:28:54.079 --> 00:28:59.680
So then they see me try it they see me try the food whatever it is and then at the end I always reiterate what I said at the beginning.
00:28:59.759 --> 00:29:13.200
So I'm like just got done at the mill this was amazing you know and then I'm like make sure you stop in tell them that Josh sent you so then they're like well I want to go try this coffee like the there has to be some CTA, some call to action.
00:29:13.440 --> 00:29:17.039
That video is awesome but it doesn't have a CTA.
00:29:17.119 --> 00:29:23.839
It doesn't have brand awareness there's nothing connecting you or the mill and making somebody want to come here.
00:29:24.160 --> 00:29:30.480
So those are important in the videos is having a hook within the first like three seconds and then having a CTA somewhere in the video.
00:29:30.799 --> 00:29:40.880
So and that's that's what and and the the best way to do it is to make it feel natural where you're not like you know call now to order your food or so you know like something like that.
00:29:40.960 --> 00:29:46.480
It's like trying to get them interested in it naturally and organically that's how how you get it to grow.
00:29:46.720 --> 00:29:49.119
Look at you did you go to school for marketing?
00:29:49.279 --> 00:29:51.680
Absolutely not school of YouTube for everything.
00:29:52.000 --> 00:29:58.000
I've learned everything that I know both photography videography and YouTube through or and content creation through YouTube.
00:29:58.160 --> 00:30:02.079
That's awesome taking courses online like paying for like small little mini courses and stuff.
00:30:02.319 --> 00:30:07.359
And I'm actually not I'm not here to like promote it or not but I am starting my own course.
00:30:08.160 --> 00:30:17.440
And I what I have a photography one right now that's kind of like out there but I want to do one about growth content for restaurants and food industry.
00:30:17.519 --> 00:30:18.640
So that's great.
00:30:18.880 --> 00:30:30.240
So I've had a couple like some of the videos that I've done there's a place in Milwaukee that's a sub sandwich shop and they message me and they're like we want to pay you to help us figure out how to do the YouTube or how to do the TikTok.
00:30:30.400 --> 00:30:41.680
And then I've had other ones that are like you should teach this stuff and like I'm I'm a content creator by heart so I'm cool with that and I've created a couple different platforms and uh courses and stuff like that over the years.
00:30:41.839 --> 00:30:56.240
So I want to create one that the small mom and pop shop can learn basic skills about vertical video and viral video and growing organically and things like that without spending idea spending money on YouTube sponsored ads that aren't going to do anything for you.
00:30:56.480 --> 00:30:56.880
Oh my God.
00:30:57.039 --> 00:31:05.680
So like you I personally with my photography business have wasted thousands of dollars over the years on Facebook ads that do literally nothing for me.
00:31:06.240 --> 00:31:51.039
Addison Addison she's mad at you yet sorry it's good no I'm waiting for that video still tell her you're sorry so sorry I'm sorry um anyways I so I was a photographer I am a photographer dream about that last night actually remind me to remind you okay I took the back the best course I took was like a four day course like online and I was it was like I don't know if I need this best training I ever had and it was about something simple and I use it every day and I explain it to people every day.
00:31:51.200 --> 00:32:03.279
It's not even photography always related she said when you up your prices like as soon as you're good right and you up your prices to premium prices you're going to attract premium clients.
00:32:03.519 --> 00:32:09.920
Absolutely and I and she's like it's so scary to do because you're gonna be like oh what if what if what if she's like you just have to do it.
00:32:10.160 --> 00:32:17.200
Yeah and I did it and it was scary and I upped my prices significantly because I deserved it not because it was like I was money hungry.
00:32:17.359 --> 00:32:18.799
Like I was like cheap.
00:32:18.880 --> 00:32:25.759
Yeah and nobody my good clients never batted an eye and still tipped.
00:32:26.000 --> 00:32:30.319
Yeah but I lost the clients that would always ask for more the tire kickers.
00:32:30.480 --> 00:32:43.039
Yep and wait for a deal wait for like a a mini session right or or message me only hey you want to and I get it money is an issue and stuff but like you kind of feel like second fiddle when you see them going to the next photographer running a deal.
00:32:43.119 --> 00:32:43.200
Right.
00:32:43.359 --> 00:32:43.440
Right.
00:32:43.519 --> 00:32:53.200
You're like okay so it's not me it's you're looking for a deal right those those like budget hungry clients were usually the nightmare clients though too they were the ones that wanted everything.
00:32:53.519 --> 00:33:00.240
Yes she explains ever happy like there was always something always and she explains that and she was so right.
00:33:00.319 --> 00:33:20.319
So I explain to people every day like not every day but with things I'm like when you whether it's coffee well it's a product if you are like this is my standards this is what I you know this is what I you're gonna attract the people that are like I appreciate a coffee mug that might cost$38 but you know what I know this coffee mug was handcrafted by an artist which is a true story.
00:33:20.480 --> 00:33:25.839
She did this and I've had people look at the prices and like oh but I'm like you're not my you're not my customer.
00:33:26.000 --> 00:33:29.359
Yeah yeah like you don't know what goes into making a mug.
00:33:29.519 --> 00:33:34.559
You don't know that she also has a full-time job and this is her art and you know what I mean you don't appreciate it.
00:33:34.640 --> 00:33:39.039
So I've taken that workshop class and I'm like I use it to everything.
00:33:39.200 --> 00:33:43.920
You can attract I've always said price yourself out of your own comfort zone and then you'll be happy.
00:33:44.160 --> 00:33:54.240
So like price yourself to a point where like you feel like you're charging too much and if you're still making that money then you're right where you should be like that's because it's I mean it's it's scary.
00:33:54.319 --> 00:34:07.839
I did it you know I was doing weddings when I was doing a what when I was a wedding photographer I would charge you know twelve hundred dollars for a full day wedding and like when I just ended two years ago doing weddings I was charging like eight grand a wedding and I was getting it all day long.
00:34:07.920 --> 00:34:11.920
Like there was no change in the amount of weddings I got and probably less of a headache.
00:34:12.239 --> 00:34:13.199
Way less of a headache.
00:34:13.440 --> 00:34:27.760
And there's I I've taken some courses with like luxury photographers wedding photographers who charge like$50,000 a wedding they don't even talk to the bride and groom they talk to a planner show up that day shoot and like those are like dream clients.
00:34:28.000 --> 00:34:35.280
They're happy they don't care it's the ones that that are and budget looking for the budget is usually the hard ones to deal with.
00:34:35.360 --> 00:34:35.599
Yep.
00:34:35.679 --> 00:34:39.519
And and that's I don't know why that's a whole different podcast that I can go way deep on.
00:34:39.599 --> 00:34:43.280
So yeah I don't know why that is either but it is there it's it's so true.
00:34:43.440 --> 00:34:44.320
Yeah it is so true.
00:34:44.480 --> 00:34:57.760
And that's one of the reasons that I moved over into like commercial photography and marketing and stuff like that is because I I think the the connection with the the budget friendly or the budget budget hunters is that's their money.
00:34:58.000 --> 00:35:01.440
When you're working with a business they have a marketing budget.
00:35:01.599 --> 00:35:11.920
They have especially when you get to the big businesses that I've worked with I've worked with some pretty big businesses with photography and videography where they have money that they have to spend.
00:35:12.159 --> 00:35:15.360
So like it's they're not there's no personal connection to that money.
00:35:15.519 --> 00:35:15.679
Okay.
00:35:15.920 --> 00:35:18.880
So like it's not like I'm taking it out of their bank account.
00:35:18.960 --> 00:35:19.920
They just work for the business.
00:35:20.079 --> 00:35:20.719
You know what I mean?
00:35:20.800 --> 00:35:34.400
And the the yeah like when you're working with small mom and pop stuff like that I still have to be conscious of that because like working with you if I were to work with you you're the owner you are the person that looks at the money you you see your bank account stuff like that.
00:35:34.559 --> 00:35:41.760
So that's why I've I've priced myself comfortable right now where like I I don't see our bank account but that's probably a good thing sometimes.
00:35:42.000 --> 00:35:44.320
Yeah I don't know okay management doesn't allow it.
00:35:44.559 --> 00:35:54.480
But yeah no you have you have a really good point set yeah so like yeah I've my pricing for what I do for the highlight videos and for the long form stuff it's super reasonable.
00:35:54.559 --> 00:35:58.880
Like I've had restaurants and bars down in the Fox Valley area tell me I'm not charging enough.
00:35:59.119 --> 00:36:05.599
Can if you don't mind me asking if you want the people to know what do you charge for like so that I have different structures.
00:36:05.760 --> 00:36:05.920
Okay.
00:36:06.159 --> 00:36:13.760
So like my my hotel stays are different than my food stuff because food doesn't I'm not doing as much work for the hot uh the for the food as I do the hotel.
00:36:13.840 --> 00:36:15.760
The food I'm in and out in usually like two hours.
00:36:16.079 --> 00:36:16.400
Yeah.
00:36:16.639 --> 00:36:21.840
So right now currently um I charge$350 to come in and make a TikTok video.
00:36:22.079 --> 00:36:45.760
So that's I come in I sit down I do my intro my outro my food review stuff like that and then I put it online so that like it's on my channel it goes on my TikTok they get my viewers to see it which is 83% Wisconsin based it's 49 to 51% female to male like its uh age range is 32 to 45.
00:36:46.079 --> 00:37:18.880
I'm 43 so it makes sense that they want to watch me um but I charge 350 to come in make the video uh and the comped meal of course too now if they want to take that video and put it on their channel too then it's 500 so that another 150 to give them the finished video to put on their channel where they can say hey Josh from Dang That's Awesome came in this is the the review he gave us um if they want a bigger package which comes with some photos the raw video clips that they can use like because I like to go in the kitchen and I like to get the cooks like preparing it stuff like that.
00:37:19.119 --> 00:37:22.480
If they want that footage to use on their page it's$950.
00:37:22.880 --> 00:37:31.280
So I'm still under a thousand dollars for you get five to ten photos, you get five to ten raw video clips and then you get the video on my channel.
00:37:31.440 --> 00:37:40.159
So I mean I'm still super reasonable because my videos on average just on my channel are doing between 40 and 100 thousand views every one of them.
00:37:40.719 --> 00:37:47.599
Recently it's been even more so and they and they grow and because I've learned the algorithm now I've learned my algorithm that works for me.
00:37:47.840 --> 00:37:57.599
So so that's one of the things is they're getting in front of my people in front of the people that are looking that are hungry and both metaphorically and physically they're hungry.
00:37:57.920 --> 00:38:15.280
Have you noticed I this just popped in my head as you're saying that is there a certain food that gets more views um yes and no um I've I should say I've done a lot of Mexican food and Asian food restaurants.
00:38:15.519 --> 00:38:15.760
Okay.
00:38:15.920 --> 00:38:26.800
I think those businesses are are attracted to me because there's so many of them like I think Mexican foods in general like I've done a lot of Mexican restaurants I want some Mexican food now.
00:38:26.960 --> 00:38:38.800
And I think that's one of the things is like everybody loves it and like when you see it but there are so many the competition is so high for that type of food for Mexican restaurants and Asian restaurants too.
00:38:38.880 --> 00:38:48.480
There's so many different types of options I've done like um Korean barbecue places and I've done uh ramen places and like different sushi places things like that.
00:38:48.559 --> 00:39:03.840
Uh and there's there's such stiff competition between those businesses there's two in the Fox Valley that are like a block away from each other and they've had me both in multiple times and they've both tried to sway me and say hey you can't promote the other one or not and I'm like I'm not doing that.
00:39:04.159 --> 00:39:04.719
Oh my God.
00:39:05.039 --> 00:39:08.159
My job isn't to do which one is better.
00:39:08.320 --> 00:39:22.320
I'm never gonna now I shouldn't say that because I am doing my personal project is a chicken wing trying to find the best chicken wings but that's a personal project I've taken on myself and I'll explain it in a minute if I need to um but I I don't ever want to say this place is better than that place.
00:39:22.480 --> 00:39:22.719
Right.
00:39:22.880 --> 00:39:24.880
I want to always say this place is awesome.
00:39:25.119 --> 00:39:29.920
So is that place because I'm not trying to one that would hurt my business.
00:39:30.079 --> 00:39:31.119
Yeah that's not your business.
00:39:31.519 --> 00:39:31.599
Right.
00:39:31.920 --> 00:39:34.320
Your business is to help every business that wants you.
00:39:34.480 --> 00:39:40.480
Yeah because if I go in and say hey restaurant A is better than restaurant B, I've just lost restaurant B as a client.
00:39:40.800 --> 00:39:44.639
And then I'm not made I just hurt my own business by doing that.
00:39:44.800 --> 00:39:52.880
So I want to and I'm that way in general anyway like I always want to find the best of the best version of everything I do in life.
00:39:53.039 --> 00:39:56.400
Like I'm never a I try never to be a negative person.
00:39:56.559 --> 00:40:00.639
I always go into every restaurant thinking I'm going to have the best experience ever.
00:40:00.800 --> 00:40:02.320
Like it's up to them to prove me wrong.
00:40:02.480 --> 00:40:13.280
Like honestly like I go that's good attitude I go in and like I'm always happy to be somewhere and the meeting people and the stories I've heard from owners and great side note side note great kick.
00:40:13.599 --> 00:40:28.239
He's got to be happy right but he's also a lot like me because we talked about this at the end of the day after you have to be on and you're like so good at with people you're such a good talker sometimes like you and I discussed you drive home to silence.
00:40:28.400 --> 00:40:43.760
Oh absolutely I don't ever turn the radio on and I go social batteries like depleted like yeah you just I feel like I can hear buzzing you know and that's it's so I'm doing this podcast and then I leave here and I have to go do a food review for a place that's opening this weekend.
00:40:43.920 --> 00:41:04.960
When I get home tonight I won't talk to anybody like I'm like my I'll probably just watch some YouTube and just be myself like yeah surprisingly from the podcast I always feel better after he talks like not like I don't know it's almost like therapy we're on a couch.
00:41:05.199 --> 00:41:13.360
Absolutely talking about our feelings yeah forced forced to I think I think Keith I don't always feel that way Keith says it every time doesn't he?
00:41:13.519 --> 00:41:28.079
I do I think you you know what that tells me I don't talk enough you talk enough and you need to talk more you need to open up more truth come on i sometimes I feel drained after not like drained but like usually I boogie and I like sit in my car.
00:41:28.320 --> 00:41:41.039
I feel drained working here and like talking customers but that's also and I know we talked about this it's relatable because I love being I love being here.
00:41:41.199 --> 00:42:16.320
I love the people I love hearing the good stories I love hearing all of it but at the end of the day my battery is just like oh yeah oh I love every experience that I have and I love every video that I made and I even when I'm editing I'm gonna hate editing I hate editing oh I do it when I'm done I'm like man I really am happy that I did this and I'm really happy that I met these people and I've met like chefs and restaurant owners and uh I just did a hotel down in Wisconsin Dells and I got to meet the owners that have opened like I love your watch by the way thank you old school I just love I have a watch collection it's something that I got into my son has one like that.
00:42:16.639 --> 00:42:32.079
I got into watch collecting and it's a terrible habit to have like yeah it could be worse so expensive it could be meth it could be drugs yeah um but well so like I met them and they to find out they've opened like 90% of Wisconsin Dells and like that like they own so many places and stuff like that.
00:42:32.239 --> 00:42:48.239
And it's like you hear these stories about like small businesses all the way up to like people who are doing crazy amounts of money and stuff like that with their business and like just hearing so many stories and that's like one of my favorite things about this like I met a place there's an egg roll place down in Appleton.
00:42:48.320 --> 00:42:59.519
I met the owner while I was golfing did you just hear Sawyer in your head yeah okay egg rolls or what he does a good egg roll accent he loves he loves he loves egg rolls he loves egg rolls.
00:42:59.679 --> 00:43:40.320
Yeah so like I met the owner of it golfing and like we didn't know each other and stuff and he's like yeah I own a restaurant I'm like oh I just started a TikTok channel he's like come on in and do my do my restaurant do a highlight video so like and like I learned his whole story like he um he's trying to golf at every in every state in the United States I would love that so he only has like four left he only has like four left he has a Facebook page that like you can follow him and stuff yeah no no no no he just like takes pictures and stuff like that and gets to golf for free pretty much yeah and like he's golfed in a bunch of different countries and all of this stuff and like I just met him because we were partnered up together.
00:43:40.400 --> 00:43:52.000
Like that's I went with a buddy and he was by himself and they partnered us and we started chatting and like that's why I learned his whole story before even going to his restaurant while golfing and then I try to tie some of that stuff into this videos too.
00:43:52.079 --> 00:44:01.840
So like that's one of my things is really learning about how they started or where they came from or the the the personal side without like Sitting down and interviewing them.
00:44:02.079 --> 00:44:04.559
So, like just learning it myself.
00:44:04.800 --> 00:44:07.280
So I can f it helps me figure out how to film.
00:44:07.360 --> 00:44:07.599
Yeah.
00:44:07.760 --> 00:44:13.440
And how what I should focus on, like if it's really family oriented, or if it's not, or like what it is.
00:44:13.599 --> 00:44:17.199
So it really is one of those things that it's almost like journalism too.
00:44:17.440 --> 00:44:17.840
Yeah.
00:44:18.400 --> 00:44:19.039
Yeah, absolutely.
00:44:19.119 --> 00:44:22.639
And it's one of those things that like I just love hearing people's stories.
00:44:22.880 --> 00:44:23.280
So do I.
00:44:24.400 --> 00:44:27.440
And I think that's where the podcast is such a good thing for you guys.
00:44:27.519 --> 00:44:28.480
Is being able to hear.
00:44:28.800 --> 00:44:31.920
I love yeah, I love meeting people and having them share their stories.
00:44:32.000 --> 00:44:33.119
Yeah, it's my favorite thing.
00:44:33.280 --> 00:44:33.840
Yeah, absolutely.
00:44:34.159 --> 00:44:34.320
Yeah.
00:44:34.880 --> 00:44:36.960
Are you gonna do like chicken wing reviews?
00:44:37.119 --> 00:44:40.320
Like okay, so I do a pizza guy.
00:44:40.480 --> 00:44:41.519
I do a chicken wing battle.
00:44:41.599 --> 00:44:45.360
And there's a few people that do chicken wing battles in this area or in the state.
00:44:45.679 --> 00:44:50.159
But um, what I've done is I'm going in, these are total personal projects.
00:44:50.239 --> 00:44:52.960
So I wanted to have something that I could have a true review of.
00:44:53.199 --> 00:45:04.639
Like with the highlight videos and stuff, like I'm somewhat swayed to give a good review, but I wanted something where I'm going to these places and I can like, if it's bad, I can be like, I didn't like this.
00:45:04.960 --> 00:45:07.440
So I go in and I buy the chicken wings myself.
00:45:07.599 --> 00:45:09.440
I go out to the car, I eat them in the car.
00:45:09.679 --> 00:45:13.199
So I don't, I don't sit inside, I don't tell them that I'm there doing a video.
00:45:13.519 --> 00:45:19.119
I always say, like, when I go to a place, I'm like, I heard you guys have the best chicken wings around, so I want to order some to go.
00:45:19.280 --> 00:45:20.000
Like, that's all I say.
00:45:20.079 --> 00:45:24.079
I don't say, like, hey, I'm TikTok, I do TikToks, I'm gonna make a video about this, anything like that.
00:45:24.320 --> 00:45:36.159
A lot of the places have actually hired me to come do videos for them since doing my my chicken wing reviews because it was one of those things where like I love chicken wings, freaking love chicken wings.
00:45:36.239 --> 00:45:38.639
So, like, I'm it's very hard to give a bad chicken wing review.
00:45:38.960 --> 00:45:40.400
I want a chicken wing now, too.
00:45:40.800 --> 00:45:46.159
What so like do you take uh like one sauce or do you like how do you do it?
00:45:46.400 --> 00:45:51.039
I always do a medium buffalo or like a mild buffalo because I'm not a super big spicy person.
00:45:51.119 --> 00:45:56.400
Okay, um, I always do like the uh a buffalo just to see if they make their own buffalo or if it's like Frank's Red Hot.
00:45:56.559 --> 00:46:01.599
Like I want to know the difference and see if it's like buttery and garlicky or if it's store-bought.
00:46:01.760 --> 00:46:05.360
And then I always try to do uh like I usually do six and six.
00:46:05.519 --> 00:46:12.800
Uh so I'll do like six of whatever buffalo and then six of something they're known for or a specialty, and that's to try it.
00:46:12.880 --> 00:46:20.320
So, like I did one up in Door County, and they had a Door County cherry maple flavor, uh Door County Cherry bourbon maple.
00:46:20.639 --> 00:46:23.039
It was like a whole bunch of different stuff, and it was incredible.
00:46:23.599 --> 00:46:24.320
So that's awesome.
00:46:24.800 --> 00:46:25.679
Go for some wings.
00:46:25.920 --> 00:46:26.719
Yeah, I'm hungry.
00:46:26.960 --> 00:46:31.119
And that's one of the things is like you can always get them, they're 20 bucks, you know, rough roughly.
00:46:31.280 --> 00:46:33.679
Grab some wings and you you can get them.
00:46:33.840 --> 00:46:40.719
So, and then I personally judge it on the flavors, the crispiness, and the amount of chicken on the bone.
00:46:40.880 --> 00:46:42.079
So, like if they're meaty or not.
00:46:42.320 --> 00:46:44.800
So, like, that's how I try to figure out what's good and what's bad.
00:46:44.960 --> 00:46:48.400
And honestly, like within the first bite, I'm like, this is awesome.
00:46:48.480 --> 00:46:50.400
Like, this is good, or this is not good.
00:46:50.880 --> 00:46:52.480
Where's like some of your favorites?
00:46:52.639 --> 00:46:55.519
Um, Waterfront Marys in Door County, which is in Surgeon Bay.
00:46:55.599 --> 00:46:56.159
I love that.
00:46:56.239 --> 00:46:57.039
Like, I just randomly.
00:46:57.519 --> 00:46:58.320
That's where she's from.
00:46:59.119 --> 00:47:03.280
I've actually never been there, but I know the reputation around Waterfront Marys.
00:47:03.519 --> 00:47:05.440
Yeah, they do like the fish boil thing too there.
00:47:05.599 --> 00:47:10.400
So, like where they where they like light the pot on fire and it like flares up and stuff like that.
00:47:10.880 --> 00:47:11.840
I haven't been there yet for that.
00:47:11.920 --> 00:47:13.519
I'm I'm hoping to go back for that.
00:47:13.679 --> 00:47:15.360
Um, that was really good.
00:47:15.519 --> 00:47:25.280
There's a place up in Gleason, it's called Nutsy's, like on the on the UTV trail, like little tiny restaurant and bar, the probably some of my favorite.
00:47:25.360 --> 00:47:29.920
And then down in Nina is Sidetracked, which is a it's just a bar.
00:47:30.079 --> 00:47:32.159
I mean, it's it's a great bar, but it's just a bar.
00:47:32.239 --> 00:47:38.480
It's not a restaurant, but they do their own sauces, they make their own sauces, they have their own like recipes that they come up with.
00:47:38.639 --> 00:47:41.519
And it that was for the long time my my number one.
00:47:41.760 --> 00:47:42.000
Really?
00:47:42.159 --> 00:47:45.599
And not another number three behind Gleason's and Waterfront Marys.
00:47:45.760 --> 00:47:46.960
And those so those are my top three.
00:47:47.039 --> 00:47:48.000
And I'm doing a top ten.
00:47:48.320 --> 00:47:49.920
I've only done nine so far.
00:47:50.079 --> 00:47:54.880
So like the tenth spot is still vacant, but then like as I go, they'll like fall off.
00:47:55.199 --> 00:47:56.559
So time out.
00:47:57.039 --> 00:48:00.880
You maybe said this, but are you doing this on your personal page then?
00:48:01.039 --> 00:48:01.840
Yes, no, no, no, no.
00:48:01.920 --> 00:48:04.079
Sorry, it's still on the on the dang, that's awesome.
00:48:04.159 --> 00:48:10.480
Oh, because I still want them to be seen, but and I still want the exposure form, but they're not paying me to be there.
00:48:10.719 --> 00:48:10.960
Okay.
00:48:11.039 --> 00:48:14.880
So it's like they're lucky, they're getting some pre-advertisement, yeah, or unlucky.
00:48:14.960 --> 00:48:16.239
Yeah, or unlucky shitty.
00:48:16.320 --> 00:48:16.400
Yeah.
00:48:16.719 --> 00:48:17.679
So so yeah, that's what I'm saying.
00:48:19.760 --> 00:48:25.280
Authenticity, like gives it credibility, and that's why I wanted because there were so many people in my because I do a lot of live streams.
00:48:25.440 --> 00:48:28.000
I do live streams when I'm doing my highlight videos.
00:48:28.079 --> 00:48:33.440
So anytime there's my videos have a three three-part process to them, and it's actually a cinematic three-part.
00:48:33.840 --> 00:48:39.840
Uh, so if you watch a movie, there's always three parts to a movie there's the build-up, the climax, and the downfall.
00:48:40.079 --> 00:48:41.760
Jamie's like, yeah, girl.
00:48:42.000 --> 00:48:46.480
So and then as you as you watch movies, let's say now he's talking my language.
00:48:46.719 --> 00:48:50.719
And as you watch movies, it's it always happens in acts of three, all the way through a movie.
00:48:50.880 --> 00:48:57.920
There's the build-up, the where they the build the character, there's the climax, and then there's the down, and then it'll start over throughout a movie and it goes up and down.
00:48:58.079 --> 00:49:00.480
So that's how I I've formed my videos.
00:49:00.639 --> 00:49:08.159
So the build-up is me talking about what it is, the climax is me eating, and then the down is this is like free education to you listeners.
00:49:08.400 --> 00:49:09.360
It's like a free class.
00:49:09.920 --> 00:49:10.079
Yeah.
00:49:10.159 --> 00:49:13.119
So and so that's how I've built them, uh uh based around that.
00:49:13.280 --> 00:49:20.400
So they're uh and that's I don't even remember where we were going from this, but um about the credibility you're giving your page.
00:49:20.800 --> 00:49:25.519
So while I'm doing the the try, the eating portion of it, I always live stream.
00:49:25.679 --> 00:49:31.599
So I set my phone up next to my camera that's filming so they can see my actual reaction.
00:49:31.760 --> 00:49:36.320
Because there were so many times that like people were like, you're just being paid to be there, so you're you're not telling the truth.
00:49:36.639 --> 00:49:39.519
So I'll put my my camera, I'm like, well, I'm gonna start live streaming.
00:49:39.679 --> 00:49:41.280
Like, and I'll put the live stream up.
00:49:41.440 --> 00:49:47.360
And what I've noticed with live streaming, and this is another tip, is live stream pushes local before it pushes national.
00:49:47.519 --> 00:49:48.000
Yes.
00:49:48.239 --> 00:49:50.079
So like it's all the time.
00:49:50.400 --> 00:49:53.920
I don't live stream, but I had absolutely should on TikTok?
00:49:54.079 --> 00:49:54.559
Absolutely.
00:49:54.639 --> 00:49:57.440
Okay, you're you're missing a lot of views by that.
00:49:58.079 --> 00:50:03.519
And I want to circle back to in a minute about what you said about not having many followers on TikTok because I haven't thought about that.
00:50:03.679 --> 00:50:04.079
Oh, okay.
00:50:04.239 --> 00:50:12.480
Um, but but yeah, so I started putting my live streams up, and like there were people that were like, You're not being authentic, you're not being authentic.
00:50:12.559 --> 00:50:15.280
So I was like, Well, I'm gonna start something, a personal project.
00:50:15.599 --> 00:50:23.039
Do you realize also that the TikTok world is a little bit more cruel than any other social media?
00:50:23.679 --> 00:50:24.480
They're like mean.
00:50:24.800 --> 00:50:27.519
My biggest like haters.
00:50:28.400 --> 00:50:32.480
My biggest hater comment I get all the time is about my beard.
00:50:32.719 --> 00:50:33.039
Why?
00:50:33.199 --> 00:50:34.000
You have a good beard.
00:50:34.239 --> 00:50:36.639
I have a line beard and they make fun of it all the time.
00:50:36.800 --> 00:50:39.440
They're like, You're 40 years old, why do you still have a line beard?
00:50:41.039 --> 00:50:41.760
Oh, it's ridiculous.
00:50:42.159 --> 00:50:43.199
It's so shit.
00:50:43.360 --> 00:50:46.320
I'll read comments, I'm like, God, and if I don't like the person, get them.
00:50:46.400 --> 00:50:46.880
You know what I mean?
00:50:47.119 --> 00:50:49.039
But like otherwise, I'm like, this is mean.
00:50:49.199 --> 00:50:51.519
And they're like, I get a lot of fat comments too.
00:50:51.599 --> 00:50:53.280
Oh it's like, oh, I don't care.
00:50:53.440 --> 00:50:56.719
Like, I would rather trust a fat guy's opinion on food than a skinny guy's.
00:50:57.360 --> 00:51:00.079
If you were some skinny dude, I'd be like, Yeah, you're not eating that.
00:51:00.159 --> 00:51:01.599
It'd be like the McDonald's review.
00:51:01.760 --> 00:51:02.000
Yeah.
00:51:04.079 --> 00:51:06.559
But like I was gonna do one, but I missed the market.
00:51:06.639 --> 00:51:07.360
It's been too long.
00:51:07.599 --> 00:51:08.960
Like, like, here's the coffee.
00:51:09.280 --> 00:51:09.599
Yep.
00:51:09.760 --> 00:51:11.519
Oh, yeah, that's so good.
00:51:11.760 --> 00:51:14.000
But like, yeah, so I'm gonna drink this later.
00:51:14.159 --> 00:51:22.159
But yeah, uh that all the time I get I get the weirdest comments on TikTok that like they're mean and most of it has nothing to do with the food.
00:51:22.320 --> 00:51:22.559
Nope.
00:51:22.719 --> 00:51:29.199
Like, I had a I had a comment yesterday of somebody commenting, and they were clearly like 20 years old because they said a whole bunch of terms.
00:51:29.280 --> 00:51:30.239
I have no idea what they said.
00:51:31.119 --> 00:51:32.800
Like, like, like was that slang me?
00:51:32.960 --> 00:51:35.840
Well, they said I was glazing the food and I had to look up what that meant.
00:51:36.159 --> 00:51:36.559
What does that mean?
00:51:36.800 --> 00:51:39.920
It means just like pumping the food up for no reason.
00:51:40.000 --> 00:51:42.159
Like that, like I I it wasn't really that good.
00:51:42.239 --> 00:51:43.360
I was just pretending it was.
00:51:43.519 --> 00:51:44.400
So I had to look it up.
00:51:44.480 --> 00:51:48.719
Like, and I have kids and I know a lot of that stuff, but like that one I was just went over my head.
00:51:48.960 --> 00:51:55.519
But yeah, so I started the the chicken wing project um just to have a place where I could like still have an opinion on my channel.
00:51:55.840 --> 00:51:57.199
And that's a good that's a really good idea.
00:51:57.360 --> 00:52:02.559
And I a lot of people that are like, oh, your your your videos are are curated, your videos are fake.
00:52:02.719 --> 00:52:04.559
Well, I have a chicken wing, go watch that one.
00:52:04.719 --> 00:52:06.719
Like, if you if you don't believe me, go watch the chicken wing.
00:52:06.800 --> 00:52:08.159
Like, maybe you'll like that stuff.
00:52:08.559 --> 00:52:14.960
And I'm always very like I'm I'm on the line of like confrontational with my comments.
00:52:15.519 --> 00:52:16.320
Every day, every day.
00:52:16.559 --> 00:52:22.079
I I can't tell you how many times I've typed out paragraphs and then just deleted them because I'm like, nah, I'm running a business.
00:52:22.159 --> 00:52:24.159
I probably shouldn't tell that person really what I think.
00:52:24.480 --> 00:52:26.800
Do you know what you need to listen to that might help you?
00:52:26.880 --> 00:52:32.000
And it's super lame to say out loud, but I'm going to the let them theory book.
00:52:32.159 --> 00:52:32.719
Oh, yeah, yeah.
00:52:32.800 --> 00:52:33.199
Absolutely.
00:52:33.440 --> 00:52:36.880
I have been listening to her story just because I am a lot like that.
00:52:37.039 --> 00:52:41.840
And I want to like that's why I don't yeah, that's why I don't handle our Google reviews.
00:52:42.000 --> 00:52:42.960
Our son Sawyer does.
00:52:43.119 --> 00:52:47.280
Because if you I if you think you're coming at me with Google reviews, I haven't read them.
00:52:47.440 --> 00:52:48.159
I haven't read them.
00:52:48.400 --> 00:52:52.559
And it's all him because he he can he he'll be like, he'll give us heads up.
00:52:52.639 --> 00:52:57.039
Hey, heads up, somebody did this, and so then I'll like we'll we'll message the staff or whatever.
00:52:57.119 --> 00:53:00.000
Like if we need to know, but half the time it's not you need to know.
00:53:00.079 --> 00:53:09.760
Yeah, people are just absolutely and they want to bring you down and it and it's like your business, and you take it personal, you're like, dude, this is like private message me.
00:53:09.840 --> 00:53:10.800
Absolutely something, yeah.
00:53:11.039 --> 00:53:12.239
Don't don't be a jerk.
00:53:12.559 --> 00:53:20.960
I uh I know that if you could go back to like your your AI, your your Chad GPT, and say like, what is the thing that I ask the most?
00:53:21.119 --> 00:53:24.079
It's probably how do I make this sound more professional?
00:53:24.239 --> 00:53:25.920
And then I'll like paste something in.
00:53:26.079 --> 00:53:28.079
Yeah, I do it all the time because like I'll type something out.
00:53:28.239 --> 00:53:29.920
I'm like, man, that sounds really so.
00:53:30.000 --> 00:53:32.880
I'll go to Chad GPT and say, How do I make this sound more professional?
00:53:33.119 --> 00:53:34.880
Copy that, paste it, and then comment it.
00:53:36.079 --> 00:53:37.760
Yeah, I'd I'd be wild if it wasn't.
00:53:38.000 --> 00:53:38.639
Yeah, it's hard.
00:53:38.800 --> 00:53:39.599
Yeah, it's hard.
00:53:39.679 --> 00:53:56.079
I have to I've deleted it like even with like we had that um Elijah Bankey that is our area for state of Wisconsin about the Beagles, and there were some people like coming at him about his political affiliation, and I just deleted comments because I'm like, I'm not gonna debate this.
00:53:56.239 --> 00:54:02.880
The dog the the the post was about dogs getting tested on, right?
00:54:03.039 --> 00:54:06.239
Nothing about politics at all, but they're like, Oh, do you know who he represents?
00:54:06.320 --> 00:54:08.159
Or do you know it's like get out of here?
00:54:08.239 --> 00:54:09.920
Yeah, like get your negative out of here.
00:54:10.159 --> 00:54:16.559
I uh I'm on this like weird thing where like I like debate on my channel, like because every comment counts.
00:54:16.800 --> 00:54:17.280
It does.
00:54:17.519 --> 00:54:23.440
So, like, as long as it doesn't go too far or become personal, like about either me or the restaurant or something.
00:54:23.760 --> 00:54:24.480
Yeah, okay.
00:54:24.559 --> 00:54:26.960
So TikTok gloves are off for me too.
00:54:27.360 --> 00:54:30.400
Like, I don't have a big TikTok account, but like I tell you.
00:54:30.880 --> 00:54:31.599
I want to talk about that.
00:54:31.679 --> 00:54:32.639
How many do you have?
00:54:32.960 --> 00:54:35.119
Um, should I look right now and not be rude?
00:54:35.199 --> 00:54:36.559
I think only like 5,000.
00:54:36.800 --> 00:54:38.639
Okay, here's my thought about that.
00:54:38.719 --> 00:54:44.400
And I'm gonna wait until I get the the actual answer because I want I want to bring that into perspective for you.
00:54:44.639 --> 00:54:44.960
Okay.
00:54:46.079 --> 00:54:47.519
Let me pull it up.
00:54:47.760 --> 00:54:54.000
You can keep talking because it's it's one of those things that like it it has always irritated me because I used to do it.
00:54:54.239 --> 00:54:56.400
So I have fit uh 5,300.
00:54:56.639 --> 00:54:56.960
Okay.
00:54:57.280 --> 00:55:01.920
So if you were in a room and 5,300 people were watching you, would you be happy?
00:55:02.159 --> 00:55:02.559
Yeah.
00:55:02.800 --> 00:55:06.079
Okay, so why are you upset that you only have 5,300 people on TikTok?
00:55:06.320 --> 00:55:06.639
You're right.
00:55:06.719 --> 00:55:07.360
I'm not upset.
00:55:07.519 --> 00:55:09.199
Well, uh, why why do you downplay it?
00:55:09.519 --> 00:55:10.320
Downplay it, yeah.
00:55:10.559 --> 00:55:11.199
Uh you're right.
00:55:11.360 --> 00:55:19.840
Yeah, and I and I've said that to people is like even like the the people who get stuck in the 200 view jail, it's called like where like nobody will go above 200.
00:55:19.920 --> 00:55:22.400
But that's 200 people that know about you, that have watched that.
00:55:24.239 --> 00:55:25.039
That's an algorithm thing.
00:55:25.119 --> 00:55:27.840
Like that's that's way beyond beyond my pay grade.
00:55:28.079 --> 00:55:30.800
Um, but yeah, like and I have always thought that way too.
00:55:30.880 --> 00:55:40.320
It's like I used to put uh YouTube videos up for my photography business, and they would only get like a thousand views, and they would grow like over time, but like I wanted that like quick, you know, answer.
00:55:40.400 --> 00:55:41.920
And then somebody told that to me.
00:55:42.079 --> 00:55:44.880
They're like, dude, you're mad at a thousand people watching you?
00:55:45.039 --> 00:55:51.280
Like, imagine you in a room telling your story in front of a thousand people, and I'm like, holy, I didn't think about that.
00:55:51.360 --> 00:55:53.760
Like, that's a completely great way to think about it.
00:55:54.159 --> 00:55:56.559
So yeah, don't downplay 5300.
00:55:56.639 --> 00:55:57.679
That's that's awesome.
00:55:57.840 --> 00:56:02.320
That is um just above micro influencer or nano influencer status.
00:56:02.559 --> 00:56:05.760
So five five thousand to twenty thousand is nano influencer.
00:56:05.840 --> 00:56:11.679
When you get above twenty to right around fifty to sixty thousand, that's micro influencer, which is your sweet spot.
00:56:11.760 --> 00:56:12.800
That's really where you want to be right now.
00:56:13.119 --> 00:56:14.239
So is it the same with Facebook?
00:56:14.320 --> 00:56:17.199
Because we hit twenty thousand three hundred and fifty dollars.
00:56:17.920 --> 00:56:29.920
No, I'm I'm I'm kind of against Facebook because it's it's such a like ironic thing to say, but Facebook is only ads nowadays.
00:56:30.079 --> 00:56:34.480
Oh yeah, and I am in the business to create those, so it's super ironic that I say that.
00:56:34.719 --> 00:56:35.280
No, no, I don't know.
00:56:35.440 --> 00:56:41.039
But like I just I don't see anybody's posts, I don't like I don't see my friends or family or anything like that.
00:56:41.199 --> 00:56:45.840
So I only use it for my business, and I only started a couple months ago with my business on it.
00:56:46.000 --> 00:57:00.239
Um, I've I I went strict TikTok with this because my photography, I was growing all of them at the same time, and they would all grow, but nothing I got no satisfaction out of it because they were all just kind of growing at the same time.
00:57:00.480 --> 00:57:04.400
Where TikTok, I was like, holy hell, I hit 20,000 followers.
00:57:04.480 --> 00:57:05.280
Like, that's awesome.
00:57:05.519 --> 00:57:10.719
That's like that's I wasn't getting satisfied from seeing all of my channels grow 10 at a time.
00:57:10.960 --> 00:57:14.079
I wanted to see like I wanted to put all of my eggs in one basket.
00:57:14.320 --> 00:57:16.880
It's hard to maintain all different social media.
00:57:17.280 --> 00:57:17.760
It really is.
00:57:17.920 --> 00:57:27.920
Um, so like that's that was one of the things, but but I did the same thing is like I was like, man, that video only got 500 views, or or something like that.
00:57:28.000 --> 00:57:29.519
And it's not that's awesome.
00:57:29.679 --> 00:57:35.119
500 people seeing your video is better than 10, better than or not making it at all.
00:57:35.679 --> 00:57:43.039
Uh now it's taking those 5300 people, turning them loyal enough of a following to share that with somebody else.
00:57:43.360 --> 00:57:51.840
So when you're looking at your analytics, and I think I told you this last time I was here, um, your your views aren't as important as your shares and your saves.
00:57:52.159 --> 00:58:09.360
As a business, that's what's super important because that is people saving it to remember it, to go back and watch it again, maybe show their friends, or sharing it because it's either going on a repost or it's sharing to a friend or a husband or wife or boyfriend, whatever, like, hey, check this place out.
00:58:09.599 --> 00:58:10.320
That's important.
00:58:10.400 --> 00:58:11.679
That's the number you want to get up.
00:58:11.760 --> 00:58:15.599
So, like, I and when you do that, TikTok will give you more views.
00:58:15.760 --> 00:58:26.000
So they reward shares because people are staying on their channel, more people are on their app, more people are seeing the videos, staying on the app, and it's creating this this chain reaction.
00:58:26.159 --> 00:58:34.320
So if you go and look at my videos, I just did one for the silo bar in Wisconsin Dells, and it did 300,000 views overnight.
00:58:34.480 --> 00:58:35.360
It was insane.
00:58:35.519 --> 00:58:41.360
It was a it was a 10-second video, three drone clips put together at nighttime with like the LED lights, and I put that's insane.
00:58:41.599 --> 00:58:46.800
I put like some dubstep music on it and stuff like that, and it did like 300,000 views while I was staying at the hotel.
00:58:46.880 --> 00:58:51.519
I woke up the next morning and the my contact there, the one of the owners, she's like, Did you see this?
00:58:51.599 --> 00:58:52.559
And I'm like, No.
00:58:52.719 --> 00:58:56.480
And I look at it, I'm like, Holy hell, like what happened?
00:58:56.559 --> 00:58:59.119
And like, and it's now at like 600,000 views on it.
00:58:59.360 --> 00:59:05.280
But wow, but yeah, it was it was a quick video and it just it just took off.
00:59:05.519 --> 00:59:13.599
Uh so it's one of those things where when you're thinking about it, don't think about the the the view count.
00:59:13.679 --> 00:59:17.920
The view count does not matter as much as advice would you give anybody starting off?
00:59:18.880 --> 00:59:19.679
Experiment.
00:59:20.400 --> 00:59:32.719
Just make a bunch of content, like try to keep it quality content, but remember that that just remember that you need that hook and that CTA, especially in the business form.
00:59:32.880 --> 00:59:43.039
Now, there are video like you can make funny trendy videos and stuff like that that can take off, but in this, as a business owner, you're not trying to really be that.
00:59:43.199 --> 00:59:49.519
Like you're trying to use this as a tool to drive people into your business or buy from you or whatever it is.
00:59:49.760 --> 00:59:57.599
So you're saying someone like me should do more content of what we have videos versus trending videos of mocking them.
00:59:58.079 --> 01:00:00.079
Man, like yours is so different.
01:00:00.239 --> 01:00:04.480
Like, I think just trying to tie in some sort of reason to come here.
01:00:04.639 --> 01:00:04.960
Okay.
01:00:05.119 --> 01:00:07.039
Like, uh, don't change your videos.
01:00:07.199 --> 01:00:08.800
I absolutely love your videos.
01:00:09.039 --> 01:00:09.280
Okay.
01:00:09.440 --> 01:00:22.719
Your videos are like I I look forward to every time I see one of your videos because it is funny and trendy and viral, and uh it has that that virality issue to it where it could, any of them could take off.
01:00:22.880 --> 01:00:24.400
And it could take off in six months.
01:00:24.480 --> 01:00:26.880
A video that you made today could take off six months from now.
01:00:27.679 --> 01:00:31.440
Yeah, like it's I did uh I did an Airbnb stay up in Minoch.
01:00:31.599 --> 01:00:34.000
Well, actually, it was just there this past weekend staying again.
01:00:34.239 --> 01:00:44.480
Um it the video did like 300 views for like three months, and then now it has like 60,000 views on it, it just took off because people started sharing it and stuff like that.
01:00:44.719 --> 01:01:07.199
So, like it's one of those things where like yeah, don't get discouraged by that not happening, but just try to figure out some sort of CTA somewhere in like I think your videos are good because like seeing your personality and being able to see the place like makes me want to stop here and makes like you're becoming the face of that channel.
01:01:07.519 --> 01:01:13.519
And like I I think it's a great thing that you're doing and and getting your your staff involved and stuff like that.
01:01:13.679 --> 01:01:22.000
People are gonna want to come here and see it and check it out and showing this showing the store in the back and like the way that you do that, but still having like humor in it.
01:01:22.159 --> 01:01:26.639
Like, I love that because like that's something that's like I like when you're like put keys back on.
01:01:26.960 --> 01:01:28.320
Absolutely, it's more funny.
01:01:28.719 --> 01:01:31.840
He's he's loved his absolutely, yeah.
01:01:32.079 --> 01:01:36.320
It's it's great when he does his stupid because people love it, like when he's lost and stuff.
01:01:36.559 --> 01:01:37.519
I love it.
01:01:37.599 --> 01:01:39.760
Like it's kind of like I'm just turning into like the stupid.
01:01:40.079 --> 01:01:41.280
I just told him last week.
01:01:43.280 --> 01:01:50.159
I I told him last week, I said, I know you're not gonna like what I'm about to say, but we need to get you more um screen time, like more recorded time.
01:01:50.239 --> 01:01:52.000
He's like don't change the way it is.
01:01:52.239 --> 01:01:52.400
Right.
01:01:52.719 --> 01:01:54.000
I'm sorry, but you have to stay dumb.
01:01:54.159 --> 01:01:54.480
Yeah, okay.
01:01:55.119 --> 01:01:56.079
That's like your character now.
01:01:56.320 --> 01:01:57.360
That's your character now.
01:01:58.960 --> 01:02:06.000
It's it's crazy though, because like now, like I'm becoming locally famous in the area down in the valley.
01:02:06.239 --> 01:02:07.280
So like didn't you?
01:02:07.440 --> 01:02:09.599
I think one of your TikToks you said someone recognized you.
01:02:09.679 --> 01:02:12.880
Like, I get I can't go out anymore without somebody recognizing me.
01:02:13.039 --> 01:02:15.280
Or I get a message the next day.
01:02:15.440 --> 01:02:19.920
Like some guy messaged me, he's like, Hey, I saw you at Walmart, but I didn't want to say hi because I was nervous.
01:02:20.159 --> 01:02:22.480
And I'm like, dude, I was at Walmart.
01:02:22.719 --> 01:02:27.360
Like, first of all, don't take a picture of me in Walmart, but the Wait, you sent you a picture?
01:02:27.519 --> 01:02:28.480
No, no, no, I'm just joking.
01:02:28.639 --> 01:02:38.480
Like, I don't want to be known as a Walmart guy, but like, but like and I I have had other, I just did a thing with the Timber Rattlers, and there was it was a social media, it was amazing.
01:02:38.639 --> 01:02:39.760
It was a social media event.
01:02:39.840 --> 01:02:44.880
There were other content creators there, and I got a message from one of them who was like, I was nervous to say hi, but I love your stuff.
01:02:44.960 --> 01:02:48.239
And I'm like, dude, like we're uh I'm just like you.
01:02:48.320 --> 01:02:56.079
Like, I'm I'm not but I if I go out, there's a there's a um bar and restaurant, a fusion restaurant down there called Calaveras.
01:02:56.239 --> 01:02:57.119
Love that place.
01:02:57.280 --> 01:03:04.719
Uh it's uh it's uh Mexican fusion uh on like Friday nights and Saturday nights, it's like a dance club, all Mexican music.
01:03:04.800 --> 01:03:07.840
I don't understand any of it, but it's like my favorite place to go.
01:03:08.079 --> 01:03:08.880
Total vibe.
01:03:09.039 --> 01:03:12.239
If I go there, I get noticed all the time there.
01:03:12.400 --> 01:03:20.239
I went there and I filmed a video for him, and I took more pictures with people than like what I took of the place, honestly.
01:03:20.400 --> 01:03:26.159
Like the people kept walking up to me and they're like, You're the food guy, you're the food TikTok guy, like you're you're the guy that does food.
01:03:26.239 --> 01:03:28.239
I'm like, I do more than food, but yeah, that's me.
01:03:28.400 --> 01:03:31.519
Like, and they're like like nervous to come take pictures with me and stuff like that.
01:03:31.599 --> 01:03:32.000
That's pretty cool.
01:03:32.400 --> 01:03:35.840
So, what I what I do now is I carry gift cards with me to different places.
01:03:36.079 --> 01:03:39.840
So if somebody comes up to me and they're like, Hey, we follow you, I'm like, prove it.
01:03:40.000 --> 01:03:45.840
And if they bring their phone out and they prove it, I give them a gift card to a restaurant, 20 bucks here, something like that, free coffee, whatever it is.
01:03:46.639 --> 01:04:04.639
So, like I'm rewarding people, and then so I did it and I shot a video of one of them, and she was with like a group of guys and girls, like downtown, and I was literally just walking, I was at uh a burger home burger bar, and I was walking back to my car after eating, and she stopped me, she's like, I follow you, and I was like, Prove it.
01:04:04.800 --> 01:04:10.559
So I filmed it, and like all the people that were with were mad at her, and then all followed me.
01:04:10.800 --> 01:04:18.960
So I got like six new followers just from talking to that girl and giving her a gift card because now they're like, Oh, maybe I'll see them out again, and then I can show them.
01:04:19.039 --> 01:04:21.519
Yeah, so it's one of those things, and I and it's a great thing too.
01:04:21.599 --> 01:04:25.920
You could tell businesses like us, hey, give me a couple gift cards, I'll give them away.
01:04:26.000 --> 01:04:26.800
Yeah, you know what I mean?
01:04:26.880 --> 01:04:28.559
Because then we're like, okay, yeah, I did it.
01:04:28.719 --> 01:04:29.440
If they come, great.
01:04:29.519 --> 01:04:31.599
If they lose it, right, right, yeah.
01:04:31.760 --> 01:04:32.159
Yeah.
01:04:32.400 --> 01:04:38.480
Um, and usually, like, so I did um the Wisconsin Dells mountain coaster.
01:04:38.559 --> 01:04:40.079
It's like a downhill coaster thing.
01:04:40.159 --> 01:04:42.559
They're in like Pigeon Forge and Gatlinburg and all that.
01:04:42.800 --> 01:04:44.559
There's one there's one in the Dells now.
01:04:44.800 --> 01:04:45.199
You did.
01:04:45.440 --> 01:04:49.119
And they gave me like 30 free passes to give out to people.
01:04:49.280 --> 01:04:53.519
So like I'll give them out, but I'll only give like one to a group of three people.
01:04:53.679 --> 01:04:56.159
They're making money off of it, but they're giving one away.
01:04:56.239 --> 01:04:58.079
So like that, and that's how I try to do it.
01:04:58.800 --> 01:05:00.239
Yeah, so it's fair, business.
01:05:00.559 --> 01:05:05.039
I'm like, give me a$20 gift card, knowing that somebody's probably gonna spend$50 there.
01:05:05.199 --> 01:05:07.199
I'm not asking for a hundred dollar gift card.
01:05:07.280 --> 01:05:08.880
I don't want free food for someone.
01:05:09.039 --> 01:05:13.280
I just want them to be rewarded, but the restaurant to still kind of benefit from it.
01:05:13.440 --> 01:05:15.199
And so, like, yeah, that's usually what I'm saying.
01:05:15.360 --> 01:05:17.360
Usually we'll give you a couple$5 gift cards.
01:05:17.599 --> 01:05:18.000
That'd be awesome.
01:05:18.239 --> 01:05:18.639
Yeah.
01:05:19.599 --> 01:05:21.519
Maybe maybe a little more than maybe$10.
01:05:21.920 --> 01:05:22.239
Yeah.
01:05:22.800 --> 01:05:26.880
Usually what usually what I try to do to it is a good cheapskaters and the family.
01:05:27.119 --> 01:05:28.320
Okay, I'm not cheap.
01:05:28.559 --> 01:05:30.480
I was just poor for most of my life.
01:05:31.519 --> 01:05:31.840
I get that.
01:05:31.920 --> 01:05:32.159
I get that.
01:05:33.280 --> 01:05:34.960
So I never know if we have money to give away.
01:05:35.199 --> 01:05:42.960
But it's like one of those things where you want to give enough away where like the person is rewarded, but they bring a friend or bring, you know, something like that.
01:05:43.119 --> 01:05:47.280
Where it's like a restaurant, you're not going to go spend that$25 gift card by yourself.
01:05:47.440 --> 01:05:48.960
You're not just gonna go eat by yourself.
01:05:49.119 --> 01:05:52.239
You're gonna take your significant other or your family or something like that.
01:05:52.400 --> 01:06:01.119
So I'm making the business money while rewarding the person for following me, which is also in turn making their Friends and family jealous.
01:06:01.360 --> 01:06:02.960
That's really that's really good.
01:06:03.360 --> 01:06:04.480
I heard this on another podcast.
01:06:04.559 --> 01:06:05.599
This is not my idea.
01:06:05.760 --> 01:06:18.239
I don't remember who I saw say it, but they're they're a that's a really good YouTuber or a TikToker, and they were like, they they would actually go out on the streets, and this is I I can't get myself to do this yet because it's the extrovertie thing.
01:06:18.320 --> 01:06:25.599
Um, but they'll like go downtown, wherever whatever city they're in, I think it was Milwaukee, and they're like, quick question, do you follow me?
01:06:26.480 --> 01:06:26.880
Show me.
01:06:27.039 --> 01:06:32.800
And like they would just ask random strangers, and like that's that's a little uncomfortable for me to just randomly ask strangers.
01:06:32.880 --> 01:06:42.880
But if they want to, if I can see like somebody sitting across from me at a restaurant and they're like like they know who I am, I would walk up to them, but I can't just like randomly walk up to people.
01:06:42.960 --> 01:06:45.199
That's a little that's a little idea.
01:06:45.440 --> 01:06:48.320
But yeah, it's like thank you for supporting me.
01:06:48.480 --> 01:06:51.360
I'm gonna thank you, and the business is getting business too.
01:06:51.519 --> 01:06:52.239
That's a really good idea.
01:06:52.480 --> 01:06:53.760
Do you have something you wanted to say?
01:06:54.079 --> 01:06:58.880
Oh, I was just gonna ask if you had suggestions or advice on YouTube growth.
01:06:59.760 --> 01:07:01.599
It's a completely different animal.
01:07:01.760 --> 01:07:04.800
Um, YouTube is based around long-term views.
01:07:05.360 --> 01:07:14.880
So where TikTok is like, I want to get this video seen very fast, and it's probably not gonna be seen very long, which is starting to change a little bit with TikTok.
01:07:15.119 --> 01:07:18.960
YouTube, I build them so they're not time sensitive.
01:07:19.360 --> 01:07:22.239
So, like a like the hotel stay.
01:07:22.559 --> 01:07:27.119
Like that hotel will look the same next summer when somebody's searching for that hotel.
01:07:27.360 --> 01:07:34.159
So it's more about getting the right words in the bio and using the right hashtags, searchable terms, things like that.
01:07:34.320 --> 01:07:39.199
So it is a much more deep science on YouTube growth, but it's slower.
01:07:39.440 --> 01:07:45.440
Like a lot of times, you're not gonna see uh 10,000 views within a day.
01:07:45.760 --> 01:07:48.320
You're gonna see 10,000 views over two years.
01:07:49.119 --> 01:07:58.719
But it's it's better because those people are sitting down watching you, they're watching you for 20 minutes, a half hour, they're devoting their time to learning what you have to say.
01:07:59.119 --> 01:08:04.639
That's what I say when I look at our YouTube, like when we put our podcast sheet does on YouTube.
01:08:04.880 --> 01:08:09.280
I'm like, I can't believe 500 or some 700.
01:08:09.519 --> 01:08:12.480
No, I think it's an average of like five to six hundred.
01:08:12.960 --> 01:08:15.679
Sat and watched the episode because they're long.
01:08:15.840 --> 01:08:18.800
Yeah, and I don't know how long it has to take to clutch.
01:08:19.439 --> 01:08:26.640
So I mean, I like I I know, like, I don't know what we're supposed to hit, but it's an honor to me to see that many people even give a sh to watch.
01:08:27.359 --> 01:08:30.479
So have you have you have you hit monetization yet on your YouTube?
01:08:30.880 --> 01:08:31.600
We're almost there.
01:08:31.760 --> 01:08:32.000
Yeah.
01:08:32.079 --> 01:08:38.720
So I just started posting on my YouTube about a month ago, a January, and I'm just about to monetize on it.
01:08:38.880 --> 01:08:40.880
Um, I have one video that took off.
01:08:40.960 --> 01:08:43.439
Uh, it's uh from my previous cruise in December.
01:08:43.520 --> 01:08:52.399
I did uh I I tracked every single drink that I drank the whole week I was gone because I bought the drink package, and I tracked every day what I drank.
01:08:52.479 --> 01:09:07.199
I just typed it in my notes, and then I went home and I made a video sitting in front of my computer or in front of my camera talking about what I drank each day, how much it would have cost if I'd have just bought it on the ship as opposed to the drink package to see if the drink package was worth buying.
01:09:07.439 --> 01:09:09.920
And was it yes and no?
01:09:10.079 --> 01:09:14.560
Um, it helped because I didn't have to track like yeah, like I didn't have to worry about a bill.
01:09:14.640 --> 01:09:15.439
I paid for it prior.
01:09:15.600 --> 01:09:20.159
Now we're going on another cruise next month, and I'm not buying the drink package because I want to be able to compare the two.
01:09:20.399 --> 01:09:20.800
Interesting.
01:09:20.960 --> 01:09:28.319
Um, and I also feel like the drink package because that drink package you get up to 15 drinks per day, which is a decent amount.
01:09:30.560 --> 01:09:38.079
But you but we we almost thought about the fact that like we had to drink a ton to make it worth it.
01:09:38.319 --> 01:09:38.399
Right.
01:09:38.640 --> 01:09:48.720
So like if we had 20 minutes, we'd be like, let's go grab a drink, where honestly we didn't walk around on the ship as much, or like we spent a lot of time at the bar because of that reason.
01:09:49.359 --> 01:09:57.520
So, but now people are searching for that, and it's I do I do like 200 views every day on it, so it's growing very quick.
01:09:57.680 --> 01:10:01.520
And the the important part is they're watching the whole thing or almost the whole thing.
01:10:01.760 --> 01:10:08.399
So I'm getting it's like a 20-minute video, so I'm getting 20 minutes of view time every time somebody watches it.
01:10:08.640 --> 01:10:18.640
And it's it's searchable because people are going on these cruises, it's with MSc cruises, uh, and it they're new to America, like they they just started sailing a couple years ago out of out of the US.
01:10:18.800 --> 01:10:23.920
So like people are trying to learn about this and decide honestly, like, is it worth it?
01:10:24.159 --> 01:10:34.720
So, like that when it comes back to the podcast, you can look at your um your retention rate, and you'll see spikes on like what people watch.
01:10:34.960 --> 01:10:38.399
And then what you'll want to do is you want to watch that episode back.
01:10:38.560 --> 01:10:43.680
And this is might something that you might want to do is watch that episode back and see what people are liking.
01:10:43.840 --> 01:10:45.680
So then when I'm like, hey, came me any questions?
01:10:45.760 --> 01:10:51.439
You could be like, Yeah, talk more about exactly talk more about when you lost your foot, talk more about aliens, yeah.
01:10:51.840 --> 01:10:55.840
Way more, way more ghost talk, way less talk about TikTok.
01:10:56.000 --> 01:10:56.239
Oh, yeah.
01:10:56.720 --> 01:11:01.199
But like, um that so like that's what you want to do, is and then then you double down on that.
01:11:01.439 --> 01:11:07.279
So like that's the stuff you want to like double down on, and and yeah, do the tangents and stuff like that.
01:11:07.359 --> 01:11:13.119
But if people like the tangents and like the the the the comedy portion, do more of that.
01:11:13.279 --> 01:11:16.960
But if you see that they really want to learn and don't just do it on one video, right?
01:11:17.439 --> 01:11:19.760
Right, because they're all different, we don't have a genre, right?
01:11:20.319 --> 01:11:25.439
Which is what I've read we're very organic here, like A D is the genre.
01:11:25.600 --> 01:11:26.560
What is ADD?
01:11:26.960 --> 01:11:28.239
A D D 100%.
01:11:28.560 --> 01:11:30.640
And when we have guests that have it, it's even better.
01:11:31.039 --> 01:11:32.720
We're like, all right, this is better.
01:11:32.800 --> 01:11:43.039
Yeah, um, but our goal, like I know like when we were like researching podcasts, now we don't have to do much thinking because she does it for us as far as like what to do.
01:11:43.359 --> 01:11:52.079
But we're like we don't we don't have a genre, like yeah, we want coffee, we want like good, wholesome, feel good stories, good people.
01:11:52.720 --> 01:11:59.279
Um yeah, and technically, like we're in the category of people and blogs on YouTube, so I think that's where it like.
01:12:01.680 --> 01:12:01.840
Yeah.
01:12:02.239 --> 01:12:02.479
Yeah.
01:12:02.800 --> 01:12:04.640
What did you do before you were a photographer?
01:12:05.279 --> 01:12:05.920
No, I'm done.
01:12:06.239 --> 01:12:06.479
Okay.
01:12:06.960 --> 01:12:08.319
Before you did photography.
01:12:08.479 --> 01:12:11.359
Oh, I have a a book worth of stories.
01:12:11.520 --> 01:12:11.840
Yeah.
01:12:12.000 --> 01:12:20.319
Um, so I've been a content creator, a public figure, whatever you want to call it, for most of my adult life.
01:12:20.479 --> 01:12:23.600
Um, for 10 years, I was a touring hip-hop artist.
01:12:23.840 --> 01:12:24.479
Oh, that's right.
01:12:24.800 --> 01:12:27.039
I knew you told me a wild story about something.
01:12:27.279 --> 01:12:28.399
Yeah, that's what that's right.
01:12:29.199 --> 01:12:44.800
So I I have a very, very troubled teenage years and got into a lot of trouble as a kid, um, which is one of the most crazy things that I'm sitting next to a police officer because you're like having a general conversation because I was the complete opposite as a teenager.
01:12:45.039 --> 01:13:04.079
So, like, and now I work with a bunch of them and like I've created content and recruitment videos for police departments and stuff, and like to know that I was the hole in the situation, like I think that was my growing up moment that I was I was the mess up, not the police, like, but like another conversation for another time.
01:13:04.319 --> 01:13:10.720
But uh, I got into some trouble and I realized that I didn't want that life, I didn't want to be that person.
01:13:10.800 --> 01:13:12.239
So I started writing music.
01:13:12.399 --> 01:13:19.520
I met these these people who were writing hip-hop songs, and they were they were rappers at the time, and like we were hanging out in the garage drinking beers and stuff like that.
01:13:19.600 --> 01:13:22.399
And wasn't it that your friend that you brought with that helped record?
01:13:22.560 --> 01:13:23.199
Was he one of them?
01:13:23.359 --> 01:13:27.279
He was yeah, my friend Justin, and who he helps me film my videos now.
01:13:27.600 --> 01:13:30.399
Um, he's been one of my best friends for decades.
01:13:30.640 --> 01:13:43.279
Um, but but yeah, so I started writing music and I started like doing that, and I realized that I didn't want to just write music, I wanted to be a performer, I wanted to be in front of people, I wanted to be that guy.
01:13:43.439 --> 01:13:49.039
Um, so I signed to a record label in Atlanta, Georgia, and toured throughout literally everywhere.
01:13:49.199 --> 01:14:05.520
I've played shows all over the United States and in front of I've I started in coffee shops performing in front of five people and ended my my career, as I say, in front of almost 2,000 people at an outdoor stadium or outdoor uh concert venue.
01:14:05.760 --> 01:14:14.159
And I have a picture that's me in front of with my group in front of a sold-out crowd, and that was like I'm probably never gonna be better than this.
01:14:14.239 --> 01:14:15.680
So I started phasing it out.
01:14:15.760 --> 01:14:24.159
Plus, my photography business took off too, but but yeah, I I wrote country rap, so country beats with hip hop bars, and and did that.
01:14:24.319 --> 01:14:28.560
So traveled and toured with some of the biggest names in that genre.
01:14:28.720 --> 01:14:30.000
I mean, Bubba Sparks.
01:14:30.079 --> 01:14:44.000
I did shows with Bubba Sparks, the Miss New Booty guy, and um I did a show where we were on stage sharing it together, and I've played with all sorts of different big name artists in that genre, and um I have Jelly Roll's phone number if I needed to call him.
01:14:44.079 --> 01:14:45.439
He probably had no idea who I am now.
01:14:46.800 --> 01:14:49.520
So is he back to Jelly Roll?
01:14:50.239 --> 01:14:55.680
He's a legit good guy as he seems uh I don't know anymore.
01:14:55.760 --> 01:14:56.479
Uh he was.
01:14:56.640 --> 01:15:01.680
I I don't I haven't spoke to the guy in 15 years, but he seems like a good guy.
01:15:01.920 --> 01:15:04.000
He seems like it, but I but I don't know.
01:15:04.880 --> 01:15:07.520
I guess I don't want to talk about that because I don't know.
01:15:07.600 --> 01:15:20.319
I don't I don't want to speak for someone else, but I've seen stories and uh I I try to follow that whole genre still from the outside perspective because being in that industry led me to shoot for some of the record labels.
01:15:20.560 --> 01:15:24.800
Oh so like I there was a record label called Average Joe's Entertainment out of Nashville.
01:15:24.960 --> 01:15:28.399
They are the hip-hop, the country hip-hop record label.
01:15:28.560 --> 01:15:30.399
Like you aspire to be on that label.
01:15:30.560 --> 01:15:34.720
Well, I always wanted to be on it, but I never got to that point that I gave up before actually trying.
01:15:34.960 --> 01:15:40.239
A few years after that, I started working with them, shooting music videos and photos and stuff for that label.
01:15:40.560 --> 01:16:01.359
So like it led to me working with it, not the way that I thought it was gonna be, but like I shot um there's an artist named Brian Martin, he's a country singer who blew up, and I shot all his promo stuff that was in uh US uh Entertainer or Entertainment Weekly or whatever the um newspaper or magazines, all sorts of places.
01:16:01.520 --> 01:16:06.720
I've shot a music video for one of the most famous country hip-hop artists, Colt Ford.
01:16:06.800 --> 01:16:11.039
I shot one of his music videos, like and and but yeah, so I did that.
01:16:11.119 --> 01:16:30.560
I I was a musician for a long time, but it always just I was always the person who wanted to be in front of the camera, and like I've I've still to this day, even though I'm behind the camera a lot, I still try to figure out ways to be in front of the camera, which is weird because a lot of photographers and videographers are the exact opposite, like they are behind the camera because they don't want to be in the front.
01:16:30.640 --> 01:16:32.399
Like, I want the limelight, I love it.
01:16:33.439 --> 01:16:35.600
Yeah, what was your hip-hop name?
01:16:35.840 --> 01:16:38.800
So I went by hands-on okay, H-A-N-D-Z.
01:16:39.039 --> 01:16:45.520
Oh, and and there's a funny story behind it because it doesn't mean anything in the hip-hop industry.
01:16:45.680 --> 01:16:49.119
But when I was a teenager, I was into like techno music and DJing.
01:16:49.680 --> 01:16:54.560
So my hands were always on turntables, and I don't think I've ever told that in a podcast before.
01:16:54.800 --> 01:17:00.640
But like my original rap name came from me being a DJ and having my hands on turntables.
01:17:00.720 --> 01:17:04.159
So my buddy was like, Man, you're hands-on, you're always your hands are always on those tables.
01:17:04.319 --> 01:17:08.479
Like, we would just party all night long, and I'm like, Yeah, that's that's what I'm going by now.
01:17:08.640 --> 01:17:13.760
And like it just rolled from that into like I started doing the hip-hop thing, and they were like, What's your name?
01:17:13.840 --> 01:17:18.800
I'm like, hands-on, and like it just continued on, and like I still have friends that call me hands-on all the time now.
01:17:18.960 --> 01:17:20.560
So, like, that's a great yeah.
01:17:20.720 --> 01:17:21.439
Wow, yeah.
01:17:21.520 --> 01:17:23.439
So, like, I did that for a really long time.
01:17:23.600 --> 01:17:26.479
I've seen uh so much of the United States.
01:17:26.640 --> 01:17:29.359
I played in, like I said, in coffee shops.
01:17:29.439 --> 01:17:39.439
We toured and we did like basically coffee shop a coffee shop tour, and we played at one in Nashville, uh, and it was called Cafe Coco or something like that.
01:17:39.520 --> 01:17:40.720
It's not there anymore.
01:17:40.880 --> 01:17:51.119
But like we walk in and it was like people you did not think would like hip hop music, like like pure, like with the earth type people.
01:17:51.279 --> 01:17:52.720
And they like loved it.
01:17:52.800 --> 01:17:54.159
They were there all night long.
01:17:54.319 --> 01:17:58.319
We after partied with them, like, and they absolutely they were calling their friends to come.
01:17:58.399 --> 01:18:03.119
Like it, and it ended up being like a coffee shop like this size with like 150 people in it watching us.
01:18:03.439 --> 01:18:04.640
Like it was really cool.
01:18:04.880 --> 01:18:12.239
We played at um a mud park in Alabama, like where they bring the big jacked-up trucks, and like that was a lot of like my crowd was that.
01:18:12.319 --> 01:18:15.199
Like, I have a song on Spotify that's over three million plays on it.
01:18:15.279 --> 01:18:16.800
Um, just from that crowd.
01:18:16.960 --> 01:18:17.680
Oh my god.
01:18:17.840 --> 01:18:19.920
And uh, but yeah, like we played down there.
01:18:20.000 --> 01:18:36.960
This this uh it was called Mountain Creek Mud Park, and they were actually on Animal Planet, they had their own TV show for like two seasons about just how crazy rednecky and antics they got into, and we got to play that place like while it was in its like height of its popularity.
01:18:37.199 --> 01:18:42.720
So, but that's so uh when I was doing that, I was still doing photography, videography, stuff like that.
01:18:42.800 --> 01:18:51.279
I was shooting weddings, like kind of on the side when I was here trying to make money because a little unknown fact is when you're signed to an independent record label, you're very poor.
01:18:51.680 --> 01:18:58.079
You don't get paid anything, like you get paid when you make your album sales, then you get a portion of it.
01:18:58.159 --> 01:19:04.800
So, like anytime I needed photos, anytime I needed a music video shot, anytime I needed merch, I paid for it myself.
01:19:04.960 --> 01:19:12.159
Like I had to and I didn't have any money, so like I taught myself photography, I taught myself videography because I was like, I gotta shoot this myself.
01:19:12.319 --> 01:19:13.279
Yeah, makes sense.
01:19:13.520 --> 01:19:18.399
So I went from there to like other independent artists saying, like, hey, we like your stuff.
01:19:18.560 --> 01:19:19.359
Can you shoot ours?
01:19:19.439 --> 01:19:22.159
And I charge like a hundred bucks for a music video or something like that.
01:19:22.399 --> 01:19:28.159
So like it rolled into it, and then I met a company down in Appleton, it's called Custom Offsets.
01:19:28.239 --> 01:19:31.279
They build these jacked-up trucks, they sell wheels and tires and stuff like that.
01:19:31.439 --> 01:19:33.119
And I made a song for them.
01:19:33.359 --> 01:19:35.359
That's the one that has over three million plays on it.
01:19:35.439 --> 01:19:42.399
It was like it was a theme song for that company, and they offered me a job as their like content creator for the company.
01:19:42.640 --> 01:19:45.920
Like, he at that time it was like a$30,000 company.
01:19:46.000 --> 01:19:48.479
They were not doing they were on the come up.
01:19:48.560 --> 01:19:50.960
Uh, they had like 900 YouTube subscribers.
01:19:51.119 --> 01:19:54.560
I worked there about a year and we got it to over 100,000 subscribers.
01:19:54.720 --> 01:19:59.760
They turned into a 24 million dollar company, um, just building it as we went.
01:19:59.920 --> 01:20:11.439
But that's so I I I was working for them and still touring and stuff, and like it was growing so much that I had to like draw back my music, which is crazy because I got the job because I made a song for them.
01:20:11.600 --> 01:20:20.000
But so like that's how I transitioned from full-time musician, hip hop artist to content creator, videographer, YouTube guy.
01:20:20.159 --> 01:20:23.279
So and that's just rolled from one to another to another.
01:20:23.359 --> 01:20:26.720
So, how come you can't say that you're a country artist?
01:20:27.199 --> 01:20:30.640
Because I can't sing, I'll be the first to admit.
01:20:30.880 --> 01:20:31.920
I don't know what the rules are with that.
01:20:32.079 --> 01:20:34.079
I I can't sing I can't sing.
01:20:34.159 --> 01:20:39.199
Like I and I guess those when I was doing it, they were two completely different things.
01:20:39.680 --> 01:20:45.199
Like now the lines have blurred, like with people like Hardy and stuff like that doing a little bit of both.
01:20:45.279 --> 01:20:47.039
Like the lines have definitely been blurred.
01:20:47.279 --> 01:20:55.359
But like at that time, like country fans hated country rappers, rappers hated country rappers, like we had to have our own genre.
01:21:00.239 --> 01:21:07.439
So I was doing it from like 2005 to 2015 or so, 2016.
01:21:07.920 --> 01:21:10.560
Do you remember that when Nelly and Tim McGraw?
01:21:10.800 --> 01:21:11.279
Tim McGrath.
01:21:11.359 --> 01:21:18.159
They were like, oh, uh like there was like naysayers about it, and then big and rich, kind of like with sort of blurring the lines a little bit.
01:21:18.640 --> 01:21:24.079
So it's funny because I'm actually Cowboy Troy was a guy that did a lot of their uh stuff with them.
01:21:24.319 --> 01:21:25.760
Um he's actually a friend of mine.
01:21:25.840 --> 01:21:37.119
Um the blowfish, he Darius Rucker did it for a while, but so Cowboy Troy actually has a trademark on the term hip hop, which is what our genre is known as hip hop.
01:21:37.279 --> 01:21:43.119
So he owns the copyright and the trademark for that term, so like you won't see that term outside of him.
01:21:43.359 --> 01:21:49.359
But like that's what in ours in our industry, in our niche, that's what it was known as was hip hop, country rap.
01:21:49.439 --> 01:21:50.319
So I like that.
01:21:50.640 --> 01:21:54.880
Yeah, so I was I was uh Wisconsin's original country rapper for a long time.
01:21:54.960 --> 01:21:56.159
There's a few others in the area now.
01:21:56.560 --> 01:21:58.960
But yeah, there's one up in Eau Claire, his name's Jake.
01:21:59.039 --> 01:22:01.680
Uh he goes by Up North Jake, a good friend of mine.
01:22:01.760 --> 01:22:04.239
But like I still am semi-close to the industry and the people in it.
01:22:04.319 --> 01:22:05.119
But that's so cool.
01:22:05.920 --> 01:22:06.880
Yeah, that's awesome.
01:22:07.039 --> 01:22:10.239
And it's it was one of those things that like even with that music.
01:22:10.560 --> 01:22:10.800
That's awesome.
01:22:11.039 --> 01:22:11.680
Dang, that's awesome.
01:22:12.159 --> 01:22:15.680
It's one of those things that like even with that music, I was authentic to it.
01:22:15.760 --> 01:22:17.920
I wasn't rapping about things that I've never done.
01:22:18.159 --> 01:22:20.720
So that's why like that country rap genre fit me.
01:22:20.800 --> 01:22:23.680
I'm from West Virginia, I grew up in a town of like 500 people.
01:22:23.840 --> 01:22:27.680
Um, I was thrusted into the streets of Green Bay as a teenager.
01:22:27.760 --> 01:22:30.159
So, like, I know that side, but it's not really me.
01:22:30.239 --> 01:22:30.880
You know what I mean?
01:22:30.960 --> 01:22:36.000
Like, I had to do bad because like that's where I was a product of my environment.
01:22:36.079 --> 01:22:36.319
Yeah.
01:22:36.479 --> 01:22:44.159
Um, but like when I got back to being able to talk about what I was and who I was, it was bonfire parties and keg stands and stuff like that.
01:22:44.239 --> 01:22:48.640
Like, that's what my music was about getting in a truck and going through a mud hole, things like that.
01:22:49.039 --> 01:22:55.680
So it's like I never, and that's the correlation with dang that's awesome, is I'm I've never pretended to be something that I'm not.
01:22:55.840 --> 01:23:01.680
And I've never tried to portray something that I'm not, and I think that genuinality comes through my c through my current content.
01:23:01.920 --> 01:23:10.720
It's like I'm not there just to make money, I'm there to help somebody, I'm there to promote a business, uh, and use my skills and my assets to help somebody else.
01:23:11.039 --> 01:23:11.760
It shows.
01:23:12.079 --> 01:23:12.640
Yeah, yeah.
01:23:12.960 --> 01:23:13.680
I try.
01:23:14.159 --> 01:23:15.119
I still have fun with it.
01:23:15.359 --> 01:23:17.680
Do you have anything you want to ask him?
01:23:17.920 --> 01:23:20.399
Um, this is very random.
01:23:20.640 --> 01:23:21.840
What is your last name?
01:23:22.079 --> 01:23:23.359
My last name is Russell.
01:23:23.600 --> 01:23:24.640
Okay, never mind.
01:23:24.800 --> 01:23:25.039
Okay.
01:23:25.279 --> 01:23:30.960
I had a professor in Los Angeles, and he looks and sounds like very similar to you, and it's freaking me out a lot.
01:23:31.199 --> 01:23:33.039
I was definitely not a professor in Los Angeles.
01:23:33.279 --> 01:23:34.800
Well, if you were like related or something.
01:23:35.119 --> 01:23:35.760
Another life, maybe.
01:23:36.079 --> 01:23:37.039
Oh my gosh, yeah.
01:23:37.119 --> 01:23:38.800
So that's it's triggering.
01:23:39.279 --> 01:23:41.039
And he was what class?
01:23:41.279 --> 01:23:42.720
He was a professor.
01:23:43.039 --> 01:23:46.560
Um, I went to a film program out there and he was a professor by that.
01:23:46.960 --> 01:23:53.920
Yeah, and he's like all about storytelling, and like I feel like just from what you were talking about, you would get along very well and you would look very similar.
01:23:54.159 --> 01:23:54.720
That's awesome.
01:23:55.199 --> 01:23:55.520
Yeah.
01:23:55.760 --> 01:23:59.279
So you'll have to pull his picture up and I definitely want to see it, yeah, for sure.
01:23:59.520 --> 01:23:59.760
Yeah.
01:23:59.920 --> 01:24:05.840
And just yeah, his mannerisms, it's very similar, but his name's John Booker, so not probably not a real notion.
01:24:06.239 --> 01:24:10.319
But um I get I do get at least once a week somebody calls me John, though.
01:24:10.479 --> 01:24:10.640
Okay.
01:24:10.720 --> 01:24:11.760
So like they call you what?
01:24:11.920 --> 01:24:13.359
Maybe the John instead of the Josh.
01:24:13.840 --> 01:24:14.319
All the time.
01:24:14.560 --> 01:24:15.039
It's close.
01:24:15.520 --> 01:24:19.359
Okay, so here's a funny like here's a here's a beans and banters uh conversation.
01:24:19.520 --> 01:24:25.439
Um, so I was on a Dart League down in Appleton, uh, and we won first place, and the trophy said John Russell.
01:24:25.680 --> 01:24:29.760
So I comment or I'm I'm emailed them and I was like, hey, my name is Josh.
01:24:29.840 --> 01:24:32.159
It's registered in your system as Josh.
01:24:32.319 --> 01:24:33.920
And they're like, oh my god, we're so sorry.
01:24:34.000 --> 01:24:36.319
We'll send you another trophy, another plaque.
01:24:36.560 --> 01:24:37.680
It said John Russell.
01:24:37.840 --> 01:24:40.079
No, the second plaque said John Russell.
01:24:40.319 --> 01:24:45.680
So like now everybody, now everybody that like I played darts with on that team, they still call me John.
01:24:45.920 --> 01:24:47.840
John, but like it's at least once a week.
01:24:49.439 --> 01:24:49.600
Right?
01:24:49.680 --> 01:24:52.079
Yeah, like my kids call me John all the time and stuff like that.
01:24:52.159 --> 01:24:58.800
So how how do your does your wife and kids get to join you on these adventures?
01:24:59.119 --> 01:25:00.000
Sometimes.
01:25:00.159 --> 01:25:04.880
Um, my wife has a full-time job that she uh that I still call her real job.
01:25:04.960 --> 01:25:09.439
Um, but that she's I've always been the person that like I hate a boss.
01:25:09.920 --> 01:25:11.199
I absolutely hate a boss.
01:25:11.359 --> 01:25:19.199
It's why I've had like the um I don't know if you remember the line in Wayne's world, but he had an extensive collection of hairnets and name tags.
01:25:19.359 --> 01:25:20.319
Like, that's kind of me.
01:25:20.399 --> 01:25:23.359
I've worked a ton of places because I just I'm not happy.
01:25:23.760 --> 01:25:25.840
Um, she's like the exact opposite.
01:25:26.000 --> 01:25:28.079
She loves her job, she loves what she does.
01:25:28.239 --> 01:25:33.279
I can't get her to leave it to save my life, um, even though I've asked a million times.
01:25:33.520 --> 01:25:35.840
Um, but every now and then they do.
01:25:36.000 --> 01:25:42.399
Um, the kids, I'm the type of person that like I would rather have them traveling with me than going to school sometimes.
01:25:42.640 --> 01:25:43.279
I get in trouble.
01:25:43.520 --> 01:25:46.720
Like every year we get the phone calls like your kids have missed too much school.
01:25:46.800 --> 01:25:49.600
And I'm like, they're on a beach in Florida, like, leave me alone.
01:25:49.840 --> 01:25:51.199
Like they're learning the real life stuff.
01:25:51.359 --> 01:25:51.439
Right.
01:25:51.680 --> 01:25:53.920
Um, and they're both very smart, very smart children.
01:25:54.000 --> 01:25:56.720
So um, but yeah, they they get to go with me every now and then.
01:25:56.800 --> 01:26:11.600
Some of the videos, like as we're growing, like I said, some of the content they want the family views, like we're we're talking to a couple different zoos, they want us to have the kids with instead of just me to create those like experience videos and stuff like that where they can use them.
01:26:11.760 --> 01:26:16.960
So, yes, um, my goal is to full-time travel, like as much as we can.
01:26:17.119 --> 01:26:20.560
Um, all of us get as many memories as we can, make all that for the kids.
01:26:21.039 --> 01:26:24.000
What a great life! It's fun, it really is.
01:26:24.159 --> 01:26:24.560
Yeah.
01:26:25.279 --> 01:26:36.000
Like I like I said, um, when I was traveling with the photography and with the photography business teaching that, like last year I went to like six different states.
01:26:36.319 --> 01:26:41.840
I I made this like personal uh plan for myself, and I just came up with it like a couple weeks ago.
01:26:42.000 --> 01:26:44.800
Uh, I want to go to all 50 states before I turn 50.
01:26:45.039 --> 01:26:47.920
So, and if I've been there already, it doesn't count.
01:26:48.159 --> 01:26:49.760
Like I want to document all of them.
01:26:49.920 --> 01:26:50.720
So, okay.
01:26:50.880 --> 01:26:52.640
So I got seven years, I'm 43.
01:26:52.800 --> 01:26:54.880
Um, by 50, I want to hit all 50 states.
01:26:55.119 --> 01:26:59.119
And even if it's just a leave on a Friday, come back on a Sunday type situation and stuff like that.
01:26:59.279 --> 01:27:04.560
Uh, and then uh I had another goal to do two countries this year, which I should be able to hit.
01:27:04.720 --> 01:27:07.920
So um, yeah, I just I want to experience stuff.
01:27:08.159 --> 01:27:11.119
Like I said, I had a very terrible upbringing as a teenager.
01:27:11.279 --> 01:27:16.399
Like I knew my, you know, I was without going super deep into it, I was homeless at 15.
01:27:16.479 --> 01:27:20.800
Like I was by myself, and uh like my my mom is back in my life now.
01:27:20.880 --> 01:27:23.119
Um, but like at that time, like I was on my own.
01:27:23.199 --> 01:27:27.439
I was doing what I could to make money and and doing all sorts of bad stuff to make money.
01:27:27.600 --> 01:27:34.880
Um, and I didn't get to experience stuff, so I want to make sure that my kids now can experience as much as they can, and and myself too.
01:27:34.960 --> 01:27:36.239
Like, I want to experience this.
01:27:36.319 --> 01:27:40.800
So a lot of the vacations that my kids are going on, it's my first time doing it too.
01:27:40.960 --> 01:27:42.319
So like I'm just as excited.
01:27:42.399 --> 01:27:59.840
Like, and it's just one of those things is like if I had a boss, if I had a job that I couldn't leave, I couldn't experience as much as when I when I die in 30, 40 years, whenever it is, I can say that I experienced as much as I could and met as many people as I could and heard as many stories as I could.
01:28:00.239 --> 01:28:03.039
I can and help people share their stories as much as I can.
01:28:03.199 --> 01:28:06.159
So it's just one of those things that like I'm so passionate about.
01:28:06.479 --> 01:28:08.000
Well, it it's very inspiring.
01:28:08.239 --> 01:28:08.399
Yeah.
01:28:08.720 --> 01:28:09.840
I I I hope so.
01:28:09.920 --> 01:28:10.640
I want it to be.
01:28:10.800 --> 01:28:12.720
So thanks so much for being here.
01:28:13.119 --> 01:28:13.840
Yeah, we really like you.
01:28:14.880 --> 01:28:15.119
Thank you.
01:28:15.199 --> 01:28:15.439
Yeah.
01:28:15.520 --> 01:28:16.079
It's a lot of things.
01:28:16.399 --> 01:28:17.600
I'm up for this anytime.
01:28:17.840 --> 01:28:23.680
Like I love we're probably gonna circle back around with good ones like this and other ones.
01:28:23.760 --> 01:28:28.720
Like just because it's especially when people want to hear more, you know, like because there's so much more.
01:28:28.960 --> 01:28:29.279
Yeah.
01:28:29.439 --> 01:28:36.560
And I and I didn't touch on it as much, but like the restaurant thing, like that's gonna be uh the the course.
01:28:36.720 --> 01:28:51.520
Um is gonna be based around like somebody who wants to learn the analytics of stuff and how to learn the the nerdy side of things as well as like the cameras and lighting tricks and stuff like that, but it's not gonna go as deep into that as the why.
01:28:51.760 --> 01:28:52.800
Like that's that's what I want.
01:28:53.039 --> 01:28:57.760
And it's gonna be like one of those courses where it's not like you get 20 videos and it's done.
01:28:57.840 --> 01:29:00.319
It's more of like I'm updating it as it goes.
01:29:00.560 --> 01:29:03.039
So like as I learn stuff, there'll be another video come out.
01:29:03.119 --> 01:29:05.119
It's more like a community group type situation.
01:29:05.359 --> 01:29:12.079
Oh, that's what that's how I built my photography one, is it's more based around a community of like I answer people's questions type situation.
01:29:12.239 --> 01:29:12.640
That's really good.
01:29:12.800 --> 01:29:15.359
So that's what I know a lot of places would probably benefit.
01:29:15.680 --> 01:29:20.880
Like in well, and not saying anything bad about them, but like that would probably need yeah, yeah, absolutely.
01:29:21.039 --> 01:29:25.680
Because that's one of those things that like nobody teaches you that type of stuff when you're learning business.
01:29:25.840 --> 01:29:28.640
No, and and that's it's it's in today's age.
01:29:29.279 --> 01:29:35.279
Usually if you're like the cook or really good at cooking, you're not gonna be focused in on the social media side of things, right?
01:29:35.439 --> 01:29:35.840
You know what I mean?
01:29:36.000 --> 01:29:38.319
So like it's you can't do everything, yeah.
01:29:38.479 --> 01:29:51.840
Or or somebody who's done traditional marketing for 20, they've they've had a business for 30 years, and 20 years of it has been uh you know billboard ads or radio ads or something like that, where like nobody's doing that anymore.
01:29:52.000 --> 01:29:54.640
Like it's all at the at the tip of your fingers.
01:29:54.720 --> 01:29:56.399
So like if you're not there, you're behind.
01:29:56.560 --> 01:29:57.760
So that's what I want to focus on.
01:29:57.840 --> 01:29:59.199
But yeah, I'd I'd love to come back again.
01:29:59.760 --> 01:30:00.319
Yeah, for sure.
01:30:00.479 --> 01:30:01.680
Well, thanks so much, John.
01:30:02.239 --> 01:30:02.880
Yeah, for thank you.
01:30:03.600 --> 01:30:04.319
No, Josh.
01:30:04.399 --> 01:30:05.520
I know it's Josh.
01:30:06.479 --> 01:30:07.680
We'll see you next Tuesday.
01:30:08.560 --> 01:30:11.439
Yeah, and uh, and uh, I appreciate you having me on, and oh god, yeah.
01:30:11.680 --> 01:30:21.119
I don't remember your last name, but maybe one day you'll say it and he never does, but thanks so much.
01:30:21.279 --> 01:30:22.079
Yeah, thank you for having me.
01:30:22.319 --> 01:30:23.680
Yeah, we'll see you next Tuesday, guys.
01:30:23.920 --> 01:30:24.159
Bye.
01:30:24.399 --> 01:30:28.960
Help me really want to your heart.