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Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/
NewStore's Website: http://www.newstore.com/
Inglés
Estados Unidos
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