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Send us a text Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy.  For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create…
Send us a text In this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons.  From building credibility with customers to capturing leads and web visitors, your website should be an accu…
Send us a text I am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery…
Send us a text Industrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information…
Send us a text In my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset th…
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