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Meryl who is best known for her e-commerce bookkeeping and accounting company, Bean Ninjas, has spent a number of years building tech startups too!
Her first, a solution looking for a problem that crashed and burned relatively quickly.
But her second was a success!
Meryl explains how she got it right the second time round, ensuring the startup was built on a strong problem foundation in an area she knew extremely well.
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EDITAR
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