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Competition, for the most part, is a healthy thing. In fact, it is essential,because it leads to innovation.Competition is also an enemy of complacency. If you are constantly and consistently trying to build a better product, offer a better service, provide a better customer experience, and so on, …

Attention is the New Currency

In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds. 
How do we win attention, earn time and trust, and create instant emotional connection in a world that’s moving faster than ever? Check out this episode of the 3 Second Selling™ podcast as I discuss the science of snap judgements, why most hooks suck, how to craft a good hook and give you some real …
Research shows that top producing salespeople talk about their products and services and features and specs 63% less than the average sales person.   Features and specs don’t win the day. You can’t reason your way to a sale. That’s not how our brains are wired.  Every buying decision we make is an …
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