Building Your Path in Sports When There Is No Playbook | Bill Hudak
In this episode of the Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello, sits down with Bill Hudock for an inspiring conversation about career growth, leadership, and the power of building a path through sports and business. From his early days working in public relatio…
How an Orioles Intern Became the Team’s CMO | Mark Fine
In this episode of the Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello, sits down with Mark Fine, Chief Marketing Officer of the Baltimore Orioles. From interning with the Orioles as a college student to returning decades later as the CMO of his childhood team, Mark’s …
Be a Student of the Game | Ayo Taylor-Dixon
In this episode of The Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello talks with Ayo Taylor-Dixon of San Diego State University Athletics about building a career in college sports and sports marketing.
From his start as a student-athlete and graduate assistant to lea…
From Fantasy Sports to Founder | Steve Shanks
In this episode of The Lessons from Sports Podcast, host and CEO at CUENTO Marketing, Wayne Partello sits down with Steve Shanks, co-founder of Drive Influence, to break down an unconventional entrepreneurial journey shaped by sports, repetition, and resilience.
From launching one of the earliest f…
Trading Corporate Law for Sports Betting & Crypto | Sunjay Mathews
In this episode of The Lessons from Sports Podcast, CEO of CUENTO Marketing Wayne Partello sits down with Sunjay Mathews, a former corporate lawyer who broke into sports and went on to help build FanDuel during its early days.
Sunjay shares what it was like operating inside a startup, navigating t…
From Broker to Building a Culture-First Company | Jamie Reid
In this episode of The Lessons from Sports Podcast, Wayne Partello, CEO of CUENTO Marketing, sits down with longtime friend and CEO and Co-founder of C3 Risk & Insurance, Jamie Reid. What started as a chance connection in San Diego eventually grew into a powerful partnership and a front-row seat to…
Leadership, Identity, & Life After the NFL | Dr. Don Davis
In this episode of Lessons from Sports, Wayne Partello, CEO of CUENTO Marketing, sits down with Dr. Don Davis Jr. to discuss his incredible journey from NFL linebacker to NFLPA executive to leadership consultant.
Together, they explore the lessons sports teach about leadership, accountability, prep…
Discover The Difference: Season 5 Recap with Wayne Partello
Season 6 of the Discover the Difference Podcast kicks off with a special recap episode looking back at an unforgettable Season 5; a season defined by curiosity, resilience, reinvention, and the power of meaningful conversations. From former CIA leaders and special operations veterans to Olympians, …
Building Smarter Athletes in the NIL Era | Tyree Dillingham
On this episode of Lessons from Sports, Wayne Partello, CEO of CUENTO Marketing, sits down with Tyree Dillingham to discuss her incredible journey from California politics and working for Governor Arnold Schwarzenegger to partnering with Hall of Famer Marshall Faulk and leading financial literacy e…
From Verizon and Charlotte FC to Betting on Himself | Nick Kelly
On this episode of Lessons from Sports, Wayne Partello from CUENTO Marketing sits down with Nick Kelly, former sports marketing leader at Anheuser-Busch and Verizon. He was also the former President of Charlotte FC, and now the founder of his own consultancy.
Nick shares stories from behind some of…
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