Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year
Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?
How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?
Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda…
The World Cup of Wastes of Money (Groups A-D)
The World Cup of Wastes of Money gets underway with Groups A–D, taking a brutally honest look at the things people pour money into… only to later wonder why.
From modern absurdities like AI girlfriends and endless streaming subscriptions like DAZN, to old-school drains on the wallet such as cigaret…
Behind the scenes at the Leaders Sport Business Summit, Abu Dhabi, with Arsenal FC & the Giro d'Italia
48-team World Cup | Sport as a political tool | Bringing the razzmatazz to cricket | Keith Pelley’s vision for consolidation in golf | Taking the Giro d’Italia abroad | Why Arsenal’s deal with Visit Rwanda makes sense | Digital storytelling and branded content with the ICC, Hilton, and Lewis Ha…
Aston Villa Transfer Business: Tielemans Exit to United, Digne to PSG Explained
Aston Villa's transfer window has gone from silent to frantic inside a week. Youri Tielemans has had his £35m release clause triggered to join Manchester United, Lucas Digne has had his release clause triggered to, as he's heading to join Paris Saint-Germain, and Johan Manzambi is arriving from SC …
VISIT RWANDA ASTON VILLA NEW FRONT OF SHIRT SPONSOR
📺 Episode DescriptionAston Villa’s new front-of-shirt sponsorship with Visit Rwanda has sparked huge debate amongst supporters and across the football world.In this episode, I take a deep dive into the partnership and try to separate the facts from the emotion. Rather than looking at the deal from …
What Francesco Calvo told us about Visit Rwanda, revenue and Villa Park
John Townley and Mat Kendrick are back with another episode as John shares details of his hour-long interview with Aston Villa's President of Business Operations, Francesco Calvo.
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Token gains: OneFootball back from the brink
This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ business and unearth plenty of financial detail. Plus:
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Visit Rwanda: From Arsenal to Aston Villa and the sports politics of Paul Kagame’s Rwanda
Aston Villa’s new partnership with Visit Rwanda is the latest chapter in a much longer story about sport, image, power, and politics.
In this documentary-style episode of the Play the Game Podcast, Stanis Elsborg looks at how Rwanda’s president, Paul Kagame, has used global sport to reshape the cou…
Rwanda's Economic Model Explained
Hyper-Growth: Inside Rwanda's Economic Blueprint | How a Post-Genocide Nation Became Africa's Fastest-Growing EconomyIn 1994, Rwanda's GDP collapsed by more than 50%. By 2025, the economy was growing at 9.4% — one of the fastest rates on Earth. How did a small, landlocked African country with no oi…
Rethabile Mohlala on Rwanda (Visit Rwanda) hosting F1 African Grand prix on The McDaddyOfRadio Show
F1 will return to Africa for the first time since 1993 with a new deal to race in Rwanda
Formula 1 has announced a landmark 10-year agreement to bring the sport back to the African continent, with the Formula 1 African Grand Prix, presented by Visit Rwanda, set to join the calendar in the early 20…
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