# Michael Fulwiler

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What Therapists Need to Know About AI and Privacy with Candice Thompson

Many therapists are feeling pressured to adopt the latest tech tools, but what if embracing every new innovation isn’t always in the best interest of your practice? Candice Thompson, a licensed marriage and family therapist based in Silicon Valley, joins host Michael Fulwiler to share why she calls…

How to Get More Private Pay Clients with Danielle Swimm

Leaving community mental health to build a thriving private practice isn’t easy, especially as a young therapist navigating burnout, financial stress, and single motherhood. Danielle Swimm, licensed clinical social worker and founder of The Entrepreneurial Therapist, joins Michael Fulwiler to share…

Owning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway

What if your love for sneakers, storytelling, and sports could help shape a thriving private practice? Liz Beecroft-Ridgway, licensed clinical social worker and founder of MENTL.SESH, joins Michael Fulwiler to share how she built a brand that bridges therapy, creative partnerships, and athlete ment…

Solving the Supervision Crisis in Mental Health with Rachel Ledbetter

Therapists entering the field face a hidden obstacle that can derail their entire career: finding affordable, accessible clinical supervision. Rachel Ledbetter, licensed marriage and family therapist and CEO of Motivo, joins Michael Fulwiler to share how her own struggle to get licensed in rural Ge…

Episode 219: Overcoming Caseload Slumps: Tips for Therapist Marketing [featuring Michael Fulwiler]

The therapy landscape has been changing as people navigate these challenging times: slower call volumes, increased conglomerates, and uncertainty in the air. In this episode, Patrick Casale and Michael Fulwiler, marketing advisor, strategist, copywriter, creative director, and digital marketer for …

Behind the Gottman Method with Dr. Julie Schwartz Gottman

What does it take to turn decades of clinical experience into a movement that reshapes therapy around the world?  Dr. Julie Schwartz Gottman joins Michael Fulwiler to share her personal and professional journey behind co-founding The Gottman Institute and co-developing the Gottman Method. Julie rec…

Raising Your Fees Without Losing Clients with Tiffany McLain

Talking about money makes most therapists uncomfortable, especially when it comes to raising fees. Tiffany McLain, Founder and CEO of Lean In. MAKE BANK., joins Michael Fulwiler to explore how therapists can build financially sustainable practices without sacrificing their values or clinical integr…

Inside Marketing for Mental Health with Michael Fulwiler

Michael Fulwiler specializes in helping therapists and mental health organizations enhance their marketing strategies. We'll discuss the importance of understanding your target audience, the common mistakes therapists make in their marketing, and actionable tips for creating effective, clear messag…

Building a Therapy Brand Online Without Losing Your Voice with Michael Fulwiler

Most mental health professionals were never taught how to market themselves. They graduate with clinical skills and almost no guidance on how to show up online, attract the right clients, or build a brand that actually reflects who they are. In this episode, Kym sits down with Michael Fulwiler, mar…

How Therapists Can Be Influencers, Ethically

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you m…