# Marylou Tyler

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#123 Predictable Revenue by Aaron Ross and Marylou Tyler

Predictable Revenue" by Aaron Ross and Marylou Tyler is a comprehensive guide on how to create a scalable and predictable revenue generation system for businesses, particularly focused on outbound sales processes. Full notes on Predictable Revenue here  Buy the book here *** To support: …

Become a Pro at Prospecting

Turn your cold calls into opportunity calls with these savvy prospecting tips. Know the value of your product. Understand your ideal customer profile. Track your data. Ask for referrals. Discussion Group: ⁠⁠⁠SFU Beedie Advantage⁠⁠⁠ Host: ⁠⁠⁠Reza Nazarinia⁠⁠ Sales books mentioned in this epis…

The Human Edge in an AI-Driven Sales World │ Marylou Tyler

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Marylou Tyler, author of Predictable Revenue and Predictable Prospecting, to explore how her frameworks have evolved in the age of AI. Marylou shares how sales teams can embrace agentic AI, systems of specialized, s…

The Culture, Habits and Behaviors that Drive Proactive Results

Lightning Round: Top 10 Ways to Overcome Rejections Question: Josh from Toronto asks, "I run a global sales team and we have done well over the last few years - but this year the market is tough - I mean really tough. We are being negatively impacted by so many global issues. I need my team to get…

The Culture, Habits and Behaviors that Drive Proactive Results

Lightning Round: Top 10 Ways to Overcome Rejections Question: Josh from Toronto asks, "I run a global sales team and we have done well over the last few years - but this year the market is tough - I mean really tough. We are being negatively impacted by so many global issues. I need my team to get…

Aligning Pipeline to Ideal Customer Profile with Dan Sperring

Most revenue teams believe they have a definedIdeal Customer profile (ICP), but the reality is far less precise, with the majority of pipeline often sitting outside the segments that actually drive retention and expansion. This disconnect creates inefficiency across marketing, sales, and customer s…

High LTV Isn’t Enough: The ICP Tradeoff Leaders Miss with Dan Sperring

In this today’s segment, Dan Sperring, founder and CEO of Align ICP, breaks down a mistake most revenue leaders make when defining their ideal customer profile. The instinct is to chase the highest lifetime value customers, but those segments are often the hardest to win, the slowest to close, and …

023: Using Your Podcast to Launch a Bestselling Book with Marylou Tyler

On today's episode I'm talking to Marylou Tyler, fellow podcaster and best-selling author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline. Marylou launched her podcast in order to market her latest book, and her experience provides a great case study for specific use …

The Go-To-Network Playbook: How Warm Intros Beat Cold Outbound with David Connors

In this episode of The Founder's Growth Show, host John "Small Mountain" Hill sits down with David Connors, Co-Founder and CEO of The Swarm. David breaks down why traditional cold outreach and spray-and-pray outbound sales playbooks are failing and introduces the "Go To Network" paradigm. We explo…