# Lucy Lucraft

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Navigating Clitoral Atrophy, Vulvodynia, and Advocating for Your Health

· Transkript
In this deeply personal episode, I share my candid experience with clitoral atrophy and vulvodynia. I highlight the systemic issues surrounding women's health education, the long delays in receiving accurate diagnoses, and the vital importance of advocating for yourself at the doctor's office. It's…

Demystifying Personal Branding and the Realities of Entrepreneurship with Suz Chadwick

Today on the podcast, I'm chatting with Suz Chadwick, an expert who is brilliant at helping business owners navigate their personal branding. One of the things I love about these conversations is when unexpected themes and patterns appear. In this chat, we focus heavily on the importance of alignin…

Changing Weight, Perimenopause, and Ditching the 20-Something Mindset

In this solo episode, I get honest and personal about the frustrating weight changes and body shifts that happen in our 40s. About the Host:  Follow me on Instagram: @jettevirdi Follow the podcast: @this_is_40podcast  Mentioned in the Episode Red Light Therapy Panels – Used for daily 10-m…

How to Brand Your Offers with Aiza Cheung

Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand, I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into …

Grief, Safety, and the Weight of Holding It All Together

· Transkript
Welcome back to This is 40. I’m by myself again today, we had a minor technical issue with my scheduled guest, Aoife, but I'll have her on the show next week!   In this solo episode, I share a deeply personal look into what's been happening in my world recently. Following my first therapy session …

Building a Business (and Brand) That Actually Fits Together with Victoria Phipps

Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine! Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching h…

Forget Bulky, Think Bulletproof: A PT's Guide to Lifting in Your 40s

· Transkript
Everyone online is telling us to lift weights, but nobody seems to explain why. In this episode I'm joined by my friend Aoife, a personal trainer and group fitness instructor who specialises in strength training through perimenopause and menopause. I worked with Aoife before I'd ever picked up a we…

Stop Hiding Parts of Yourself: Identity & Personal Branding with Dominique van Werkhoven

Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand . Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eve…

Firm, Warm Boundaries and the Power of the Pause

This week I'm joined by Nikki, a much-loved old family friend, who has just turned 50. She's a former primary school teacher and senior leader who now supports women to show up in their lives in a connected, embodied and powerful way. Nikki shares how her forties turned into a deep invitation to c…

Say "Vulva" Out Loud: Perimenopause with a GP

Perimenopause crept up on me, and I genuinely didn't know it was a thing until I was in the middle of it. So for this episode I've invited my friend Dr Caroline McKenzie Hill, known to me as Caz, to give us the GP's view.  We keep things broad today. We cover when perimenopause can start, how to t…