Episode 0031: Caught Between an Executive and Alexa
What does the analyst do when Alexa takes garden-variety Analytics away from the analyst but the Executive only sees the analyst as a person equal to Alexa? We'll discuss that topic on this podcast.
Episode 0030: Calibrating Change
People generally do not want to change, do they? In this episode, Kevin asks the analyst to show what change looks like, and then frame change based on the needs of each individual who needs to change.
How to Use Data to Understand Customers With Kevin Hillstrom of MineThatData
Kevin Hillstrom is the President of MineThatData, a service that offers data-driven insights into how customers interact with brands, advertising, products, and channels. Kevin has helped over 250 clients ranging from start-ups to billion-dollar brands. His MineThatData blog is widely read in the m…
Approaches to Email Marketing
This episode is a fast-and-loose overrview of various approaches to email marketing.Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creation…
226. Analytics And Customer Development With Kevin Hillstrom
Digital marketing doesn’t work without the right analytics. Because customers are impatient to get what they want to get. Kevin Hillstrom shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmis…
How To Attract A-Level Talent To Your Business
An in-demand executive recruiter in the e-commerce space, serving over 150 companies, Harry Joiner is the President and CEO of eCommerce Recruiter. The firm recruits top-tier talent for the National Retail Federation and B2B organizations. Harry’s accolades include closing job searches for manager,…
Measuring Omnichannel Marketing
Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing © 2023, NinjaCat
Kevin Hillstrom: Master Marketing & Customer Behaviorn (#523)
In this fun Unmiss Podcast episode, we chat with Kevin Hillstrom, an expert in marketing investment and customer behavior. Kevin shares valuable advice on creating marketing strategies that get results and make the most of your budget. Our talk with Kevin Hillstrom covers these exciting topics: The…
Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot
Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove"…
How AI is Changing the Data Communication Landscape with Richie Cotton
This episode is about harnessing the power of storytelling in your presentations and how AI is changing the data communication landscape. You’ll get a special two-in-one episode as our host Lea Pica, and guest, Richie Cotton, interview one another for their respective podcasts!
Join them as they …
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