How to Create a Content Brand with John Bonini
All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The…
191 - Why Your CEO Hates The Marketing Content You're Producing And How To Fix It (John Bonini, Founder of Some Good Content)
Happy Presidents Day 🇺🇸 🎉
Does your CEO like the content your marketing team is producing? Does your CMO? Does your head of Sales? Do you know the answer for sure? Does it matter?
John Bonini (Founder of Some Good Content) has been meeting with founders and marketing execs that have said some…
Some Good Content: John Bonini on building a great content brand
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.
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#30 The John Bonini Route
John Bonini is the Founder of Content Brands, a consulting program that helps B2B companies.
In this episode, John Bonini shares his journey from corporate marketing leader to launching his own consulting company. John reflects on the memorable moments of starting a podcast from his master bedroom…
#35 Why Good Marketers Act Like Journalists, Not Columnists
If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content marketers at ever level.
He joined us on the show to discuss:
How journalism…
Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly differentiated content that builds trust and affinity with their audience.
Here’s what you’ll learn in this episode:
The problem with undifferentiated content …
#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand
In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and con…
He Got Laid Off With a Baby on the Way - Then Became One of the World's Best Content Marketers (John Bonini)
This episode is presented by:
AppUnite: The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. - https://bit.ly/3QOKHtT
Fullstory: Behavioral data that empowers - https://fullstory.com/value
John Bonini, founder of Content Brands, opens up …
#22 Defensible differentiation
Today, we explore what it really means to differentiate your service, and how to make that difference defensible. We break down why specificity in your offer: what problem you solve, who you solve it for, and how you solve it, creates intuitive differentiation that clients feel without needing to a…
[Best Of] Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly …
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