# James Mackenzie

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How data shapes brand affinity and emotional loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons. Customers don't suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant and…

Atheism

Pastor Tom Foord and Pastor James Mackenzie are joined by Joe Biagi to discuss atheism. Atheism promises intellectual freedom and meaning without God, yet leaves people chasing endless success, grappling with ungrounded morality, and facing a deep void of purpose that only Christ can fill. This epi…

S1E13 - Nigredo

Rivers of Blood. Circles within Circles. Flowing backward. Bleeding forward. Salt upon wound. Roots among sky. I walk upon paths tread only by gods.  --- Starring:  Michael Ellen Sean as Jericho Raeke Eimear Lugh Devlin as Caelin Angali Rónán Hamill as Brother Orr Ellie Pearson as Alyssa of Orr Tia…

106: The Polygraph & Dentistry History

You may know the polygraph is junk science, but what is the real science of lying and what wild turns did the polygraph take to get to today? And how old is dentistry? If ancient cave men didn't brush why do I have to? Well it turns out for good reason, and some fascinating dental science. ALSO SE…

We Recommend: Last Dance

Hey all! We're taking a week off to make sure the next episodes of REDACTED are as good as possible, so instead we wanted to recommend a show that we've been enjoying, Last Dance: Last Dance is a dark fantasy audio drama podcast. The Great South was alone. A small rock formed atop the bones of dead…

Psalm 100 - Praising God with our whole being, James Mackenzie

James' main theme is that Psalm 100 calls God's people to praise Him with their whole being. Psalm 100 is a "doubly perfect" psalm because it contains two sets of seven: seven encouragements to praise God and seven reasons to praise Him. The sermon first walks through the calls to worship: shout jo…

The Intersection of Data, Insights, AI & the Future of Marketing

Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap firsthand by treating Insights as neutral ground, or what Paul calls "Switzerland…

Christians in Politics feat. Edward Schuller

In this episode Pastor Tom Foord and Pastor James Mackenzie are joined by Edward Schuller to discuss how Christians should approach politics, distinguishing the church’s primary task of word and sacrament from the responsibility of individual believers to seek the good of their nation while keeping…

The Complacency Trap

This week, Rich & Ben discuss staying committed to sobriety and the dangers of complacency. Just like fitness, sobriety takes ongoing effort, remembering where we came from, helping others and staying connected to the recovery community all helping us stay on track. Rich is back home from Glasgow &…

EXODUS | Chapters 7-11 - The Battle of the Gods

James Mackenzie from ACF continued our Exodus series, walking through the dramatic events of the plagues and how it reveals the power of God as the Lord of Lords.