Funny…or Unsubscribed? April Fools Email Strategy Explained
No episode today! (APRIL FOOLS)...Did we get you? ;)
In this episode of Email After Hours, Guy Hanson and Danielle Gallant tackle the delicate balance between humor and email performance in April Fools’ Day campaigns. While playful messaging can boost engagement and showcase brand personality, poo…
The Controversial Truth About Email Sending Frequency, Spam, and Subscriber Behavior with Dela Quist
Who doesn't love a little email controversy?In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Dela Quist, one of the most respected voices in email marketing. They challenge some of the industry's most deeply held beliefs, from “send fewer, higher-quality emails” t…
Deliverability Without Borders: Mastering Regional Email Challenges with Alex Coussy
What if your email strategy worked perfectly…until it crossed a border?
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with global email expert Alexandre “Alex” Coussy. They unpack the realities of email marketing across borders, with a deep dive into Australia’s uni…
Why Switching ESPs Won’t Save Your Email Program with Sella Yoffe
Here’s an uncomfortable question: What if your email platform isn’t the problem… you are?
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with deliverability expert Sella Yoffe to unpack one of the most misunderstood decisions in email marketing: choosing an ESP.
Fro…
The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust
What actually happens when your emails suddenly stop landing in the inbox?
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Tara Natanson, Manager of ISP Relations at Constant Contact. They pull back the curtain on one of the least understood—but most important—a…
DMARC Updates Every Email Sender Needs to Know
What actually keeps email trustworthy in an era of spoofing, phishing, and AI-powered abuse? Strong authentication.
In this episode of Email After Hours, Guy Hanson sits down with Tom Bartel, SVP of Data Services at Validity and Chair of the M3AAWG Board of Directors, to unpack the latest DMARC upd…
Gmail Changed the Inbox…Again: What Marketers Need to Know
Gmail open rates are dropping. Is it time to panic???
In this episode of Email After Hours, Guy Hanson sits down with Laura Christensen, Senior Director of Professional Services and Customer Success at Validity, to unpack how Gmail’s latest inbox changes are shifting the way marketers think about e…
No-Reply Email Addresses Are Costing You Customers
There’s probably a treasure-trove of pipeline and praise getting dusty in your no-reply inbox.
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Leah Miranda, Head of Demand Gen and Lifecycle Marketing at Zapier, to talk about killing one of the most destructive “…
Stop Blaming Marketing: The Real Reasons Your Emails Land in Spam
Not trying to point fingers here but…lay off Marketing!
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Israa Alrawi, founder of The Winbox, to discover why many deliverability issues aren't marketing problems at all—they're technical issues hiding beneath the su…
The CRM Flywheel: How Better Data Creates Better Email Experiences
Your CRM is collecting all that customer data...but is it actually making your emails better?
In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Lisa Wester, Senior Manager of Global Marketing Automation at Copeland, to explore why even the most sophisticated email…
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