# Cathryn Lavery

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Creating Your Best Life with Best Self CoFounder Cathryn Lavery

Find out how you can WIN a free SELF Journal from BestSelf Co. Owning your purpose is what helps you become your best self. Cathryn Lavery, co-founder of BestSelf Co., helps people meet their goals through support, inspiration, and organizational tools. This week, Lavery shares her story of how ma…

$300K in 30 Days? Here’s How Cathryn Lavery Crowdfunded Her Success

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company? You're in for a masterclass in resilience, strategic planning, and personal …

Rebuilding a Business with AI and Global Talent | Lazy Leverage #52

From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn w…

295. Selling Part of Her Business Led to a 376% Profit Margin Increase

What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, St…

Cathryn Lavery: 8-Figure E-commerce Empire - Money Stories Ep 4

Cathryn Lavery is the founder and CEO of BestSelf Co., a company that has generated over $50 million in bootstrapped direct-to-consumer sales of productivity and self-improvement products designed to help people become their best selves. Her entrepreneurial journey began with a Kickstarter campaign…

536. She Turned Her Personal Productivity Journal into a 7-Figure Business w/ Cathryn Lavery

So much of life runs on a “default” operating system—school, work, productivity tools, even your phone. But what happens when that default just doesn’t work for you? In this episode, Jay Papasan sits down with BestSelf Co. founder Cathryn Lavery to talk about being diagnosed with ADHD at 31, reali…

Is DeFi The Best Opportunity For Passive Income? w/ Cathryn Lavery

You may know Cathryn Lavery as the highly successful CEO of Best Self Co. but this week we are talking about decentralized finance or DeFi as it is called. DeFi refers to financial services that operate entirely on blockchain networks, rather than through intermediaries like banks. Cathryn explain…

Launch Week: She Sold $323k In 28 Days

Today, Ryan talks with Cathryn Lavery of the Best Self Co. to find out how this super-scrappy founder launched on Kickstarter. While many entrepreneurs seeking funding give Kickstarter a shot and get mediocre results, Cathryn did it the smart way. The result? Not only did she fund her first invento…

3798: Season 2 w/ Bianca Brady and Cathryn Lavery

Welcome to Keith and. Bianca Brady and Cathryn Lavery join Keith for his first show in this new world. The trio discusses family, business, news, and Keith’s feelings.

Founder + Mom: Stop Doing All the Family Admin! Let an AI House Manager Handle It

Cathryn Lavery uses personal AI for the work that creates friction at home: family logistics, complicated travel, and information she meant to organize years ago. Her approach is concrete: give the assistant context, give it a narrow job, and preserve human approval for decisions that matter. In t…