How to Use AI for Creative Strategy Without Killing Your Best Ideas | Matthew Gattozzi
How should a creative team use AI for creative strategy without losing the original ideas that make ads work?
Use AI to compress the non-creative work that surrounds ideation, not the ideation itself. A creative strategist typically spends 40 to 60 percent of the day on coordination, recaps, and a…
What You Should Pay a DTC Agency in 2026: Real Pricing Benchmarks | EP 37
How much should you pay a DTC agency in 2026? For Meta ads management on its own, the market has settled between $2,500 and $5,000 a month, and paying above $5,000 only makes sense when the brand spends six figures a month or the scope adds creative, forecasting, and CRO. Creative is the one line i…
The 4 Skills That Turn a Media Buyer Into an AI Growth Strategist | Rooster Sanchez
What is an AI growth strategist, and what does a media buyer or account lead have to learn to become one? An AI growth strategist is the person accountable for a brand's entire funnel and its financials, not just the creative, doing that job with AI wired into every step. Becoming one takes four sk…
How to Scale a Subscription App to $25K/Day on Meta Ads
How do you scale a subscription app with Meta ads?
Start with an offer whose value is obviously outsized for the price, then test the packaging rather than the product. Format Finder moved from a single $97 plan to $29, $59, and $97 tiers, and the single change that moved AOV the most was toggling…
Fable 5.1: What Actually Changed and What to Use It For | EP 13
Is Fable 5.1 actually better, and what should a marketer use it for? Fable 5.1 is a net improvement on Fable 5 for marketers, mainly because it is more concise and burns fewer tokens, which makes it cheaper to run for the same work. Its highest-value use is not writing copy. It is auditing the skil…
How Go Brewing Built Their Entire Business Operating System With Claude Code | Joe Chura | EP 14
How do you build a business operating system with Claude Code? You build it one component at a time and connect them, rather than building isolated dashboards. Start with the smallest painful process you already pay software for, rebuild it so it writes to your own database, then make the next tool…
DTC Offer Strategy: Raising Your Price Without Losing Conversions | Brian Ng
How do you build a DTC offer that raises profit without hurting conversion rate? Simplify the offer so a shopper understands it in seconds, then raise MSRP so you can show a bigger discount at a higher final price. The offers scaling DTC brands run today are buy more save more, a discounted first s…
How to Hire Creative Strategists When AI Writes Every Sample | Jess Bachman, FireTeam
How do you hire creative strategists and copywriters when AI writes every work sample?
Stop judging creative strategists on work samples, because you can no longer tell what the candidate wrote and what AI wrote. Make them do the actual job instead: FireTeam's AI interviewer hands candidates a del…
Meta: How Muse Makes Money | Etsy’s Downfall | No-Discount TikTok Shop Playbook
Meta's Muse app hits 5M downloads faster than ChatGPT or Claude did, Etsy loses the plot on "handmade," Litter Robot sells a $699 box on TikTok Shop with zero discounts, and McDonald's bets a campaign on beef, pepper, and salt.
It's the consumer's daily show — Ecomm Cowboy — where we break down t…
Ecommerce A/B Tests That Won (and the Best Practices That Lost) | EP 40
What should DTC brands A/B test to increase revenue per visitor?
Test the variables that change how the offer is perceived before you test reassurance. In Brad Ploch's recent split tests, cutting a $279 product's sale price from $229 to $199 lifted revenue per visitor 44%, adding six problem-focuse…
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